2 Brand Management jobs in Glenwood
Product Marketing Manager, Horizon Engagement
27608 Glenwood, North Carolina
Meta
Posted 12 days ago
Job Viewed
Job Description
**Summary:**
Actively shape the future of Meta Horizon, one of the fastest growing and most exciting parts of the Meta and Reality Labs business. This role will focus on consumer growth programs across mixed reality and mobile.
**Required Skills:**
Product Marketing Manager, Horizon Engagement Responsibilities:
1. Drive flagship growth programs through channel and full funnel marketing plans to drive user growth and maximize impact for the business.
2. Shape product roadmaps through market and customer research, competitive analyses, audience segmentation and sizing, and dive into audience needs.
3. Plan, coordinate, and execute product launch and go-to-market efforts. Drive target audience definition, value proposition and messaging development, content creation, and GTM channel activation across audiences to achieve awareness, adoption, and retention goals.
4. Demonstrate an understanding of the virtual reality and mobile ecosystem for users and be the advocate of the market within the organization.
**Minimum Qualifications:**
Minimum Qualifications:
5. BA/BS degree.
6. 2+ years of experience in product marketing, product management, management consulting, business strategy or a similar field.
7. Experience with product launches and consumer campaigns.
8. Experience creating go-to-market documents, including defining audience, positioning, value proposition and success metrics.
9. Analytical and problem-solving experience.
**Preferred Qualifications:**
Preferred Qualifications:
10. Interest and understanding of Mobile Platforms and Virtual/Mixed Reality.
**Public Compensation:**
$99,000/year to $151,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
Actively shape the future of Meta Horizon, one of the fastest growing and most exciting parts of the Meta and Reality Labs business. This role will focus on consumer growth programs across mixed reality and mobile.
**Required Skills:**
Product Marketing Manager, Horizon Engagement Responsibilities:
1. Drive flagship growth programs through channel and full funnel marketing plans to drive user growth and maximize impact for the business.
2. Shape product roadmaps through market and customer research, competitive analyses, audience segmentation and sizing, and dive into audience needs.
3. Plan, coordinate, and execute product launch and go-to-market efforts. Drive target audience definition, value proposition and messaging development, content creation, and GTM channel activation across audiences to achieve awareness, adoption, and retention goals.
4. Demonstrate an understanding of the virtual reality and mobile ecosystem for users and be the advocate of the market within the organization.
**Minimum Qualifications:**
Minimum Qualifications:
5. BA/BS degree.
6. 2+ years of experience in product marketing, product management, management consulting, business strategy or a similar field.
7. Experience with product launches and consumer campaigns.
8. Experience creating go-to-market documents, including defining audience, positioning, value proposition and success metrics.
9. Analytical and problem-solving experience.
**Preferred Qualifications:**
Preferred Qualifications:
10. Interest and understanding of Mobile Platforms and Virtual/Mixed Reality.
**Public Compensation:**
$99,000/year to $151,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
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0
Senior Product Marketing Manager
60601 Chicago, Illinois
$110000 Annually
WhatJobs
Posted 17 days ago
Job Viewed
Job Description
Our client, a leading software-as-a-service (SaaS) company known for its innovative solutions, is seeking a highly strategic and experienced Senior Product Marketing Manager to join their dynamic team in Chicago, Illinois . This full-time, hybrid position is critical for driving the market success of our client's flagship products. The ideal candidate will possess a deep understanding of market dynamics, competitive landscapes, and customer needs, translating these insights into compelling product messaging and go-to-market strategies. You will be the voice of the customer and the market within the product organization, and the voice of the product to the market.
Key Responsibilities:
Qualifications & Experience:
What We Offer:
Join a company that fosters innovation, collaboration, and professional growth. Our client offers a highly competitive salary, performance-based bonuses, comprehensive benefits package including health, dental, and vision insurance, a 401(k) plan with company match, generous paid time off, and opportunities for continuous learning and career advancement. You will play a pivotal role in shaping the success of groundbreaking products. If you are a seasoned product marketer ready for a high-impact leadership role, we encourage you to apply.
Key Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new product launches, features, and updates, ensuring successful market adoption and growth.
- Conduct thorough market research, competitor analysis, and customer segmentation to identify market opportunities and inform product roadmap decisions.
- Craft compelling product messaging and positioning that clearly articulate the value proposition and differentiation of our client's offerings.
- Create high-impact sales enablement tools and content (e.g., presentations, datasheets, battle cards, demos) to empower the sales team.
- Collaborate closely with product management, sales, and corporate marketing teams to ensure alignment across product development, sales cycles, and brand messaging.
- Develop and manage product content, including website copy, blog posts, case studies, whitepapers, and webinars.
- Analyze product performance, market trends, and customer feedback to identify areas for improvement and new product opportunities.
- Serve as a product expert and evangelist, presenting at industry events, webinars, and customer meetings.
- Manage relationships with analysts and industry influencers to secure positive coverage and market recognition.
- Contribute to pricing strategies and packaging decisions based on market insights and competitive analysis.
Qualifications & Experience:
- Bachelor's degree in Marketing, Business, or a related field; MBA is a strong plus.
- Minimum of 7-10 years of progressive experience in product marketing, with at least 3 years in a senior role, preferably within the SaaS or B2B technology sector.
- Proven track record of successfully launching and growing software products in competitive markets.
- Expertise in developing compelling product messaging, positioning, and go-to-market strategies.
- Strong analytical skills, with the ability to interpret market data, customer insights, and product usage metrics.
- Excellent written and verbal communication, presentation, and storytelling skills.
- Ability to influence and collaborate effectively with cross-functional teams, including product, sales, and engineering.
- Proficiency with marketing automation, CRM, and product analytics tools.
- Strategic thinker with a strong business acumen and a results-oriented mindset.
- Experience with agile development methodologies is a plus.
What We Offer:
Join a company that fosters innovation, collaboration, and professional growth. Our client offers a highly competitive salary, performance-based bonuses, comprehensive benefits package including health, dental, and vision insurance, a 401(k) plan with company match, generous paid time off, and opportunities for continuous learning and career advancement. You will play a pivotal role in shaping the success of groundbreaking products. If you are a seasoned product marketer ready for a high-impact leadership role, we encourage you to apply.
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