Handle marketing and merchandise displays for specific product categories.
Ascertaining that the company’s product categories and displays are optimum for sales and marketing.
Trends in sales and customer behavior are researched and analyzed.
Creating reports for the company to provide sales insight.
As needed, developing, revising and advising on display and current marketing materials.
Planograms for shelf displays are created and implemented.
Product communication with suppliers and retailers.
Use prompted signage, category markers and category usage suggestions to optimize in-store displays.
Changing strategies and materials in order to boost sales in new target markets.
A bachelor’s degree in marketing, business administration, or supply chain management is required.
3 years of retail and marketing experience.
Retail Link, Apollo and Nielsen Spectra are examples of supplier management software.
Excellent spatial design and promotional planning abilities.
Up to date on the most recent principles of category administration.
Capable of assessing current retail business methods.
Ability to write properly and prepare market activity reports.
Negotiation and interpersonal abilities are excellent.
Understanding of buying behavior and the ability to think like a customer.