Improve web traffic and brand awareness by using online content marketing. Responsible for developing “shareable” material, distributing it on the right platforms, and calculating the marketing activity’s results.
Ensure that all material is consistent, on-brand and optimized for SEO and user experience.
Reviewing strategy and delivery, gathering data and analytics and reporting
Creating the best techniques and processes.
Collaboration with key stakeholders throughout the organization.
Content planning, creation, editing and delivery across all platforms (online, email, social media, video and print).
Create appealing and unique written pieces to exhibit prospective clients.
Maintaining a high level of content quality across all platforms and channels.
Working with senior management and the founders directly.
Take control of the editorial calendar and voice guidelines.
Create and manage our freelance contributors’ team.
In collaboration with our senior team, write corporate blog pieces, product announcements and thought leadership.
Boost the performance of the website’s owned content marketing platforms.
Develop and expand our content distribution channels, which include syndicated, native and placed content.
Take charge of blogs and other educational initiatives.
Understand and consistently articulate the company’s value proposition.
Self-motivated and skilled at establishing and sustaining relationships
Strong communicator who is comfortable working with a variety of stakeholders.
In all parts of employment, you must pay close attention to detail.
Desires and appreciates responsibility and autonomy.
Excellent organizational, prioritization and project management abilities.
At least a Bachelors’s degree or its equivalent is required.
Copywriter who is self-assured and has vast experience briefing external authors.
Analytical data is being used to boost website visitors.
A strong desire to advance in one’s job and a strong sense of purpose.
Creating and executing a B2B content marketing plan.
Understanding of how to target businesses using platform-specific social media.
Managing freelancers and their budgets.
Commissioning articles from industry experts and knowing where to find them.
Strong digital copywriting and content writing skills, experience developing an omnichannel digital content strategy.