Assistant AD / Marketing & Fan Development

Job Details

Blacksburg, South Carolina, United States
Virginia Tech
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Full Job Description

Job Description

The Virginia Tech Department of Athletics embraces the core value of diverse and inclusive communities and respects the educational benefits of diverse ideas, peoples, and cultures in order to contribute to the equitable inclusion and just engagement of the world’s communities. Guided by our motto, Ut Prosim (That I May Serve), the Virginia Tech Department of Athletics is committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community. We are committed to attracting and retaining student-athletes, coaches, and staff from diverse backgrounds while also fostering an inclusive educational and work environment free from any discrimination based on age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status.

The Assistant Athletic Director / Marketing & Fan Development supports the Virginia Tech Athletics Brand Advancement team by overseeing the implementation and management of marketing strategies to drive attendance, promotion, and engagement of athletic events, as well as increase the overall visibility of Virginia Tech Athletics. Duties will include but are not limited to development and implementation of marketing plans, fan experience and development strategy and overall enhancement of fan engagement with Virginia Tech Athletics. In addition, will provide leadership and professional development of the Marketing & Fan Development department and work collaboratively with internal units including but not limited to In-Venue Experience, Ticket Sales, Digital Strategy & Innovation and Creative. Reports to the Senior Associate AD / Brand Advancement.

Required Qualifications

Master's degree and/or bachelor's degree in marketing or a related field with significant professional experience
Experience working in a marketing and fan development atmosphere
Experience developing written marketing plans; taking marketing plans from ideation through execution
Strong interpersonal and verbal communication skills, with the ability to communicate broadly to develop and maintain effective relationships with a wide range of stakeholders
Strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions; strong organizational, planning and time management skills
Commitment to diversity
Knowledge of appropriate NCAA, conference and university rules and regulations as it pertains to area of responsibility

Preferred Qualifications

Supervisory experience
Budget oversight
Experience working in an intercollegiate athletics marketing department
Demonstrated success in executing marketing and promotional efforts
Ticket promotions and sales experience

Pay Band


Appointment Type


Salary Information

Up to $80,000

Review Date


Additional Information


The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges , a school of medicine , a veterinary medicine college, Graduate School , and Honors College . The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran  at  during regular business hours at least 10 business days prior to the event.

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