Director of Marketing and Sales

Job Details

Richmond, Virginia, United States
2235 Friendship Village Tempe
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Full Job Description

When you work at The Delaney at Parkway Lakes , you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life! #joinourteam

The Delaney at Parkway Lakes is recruiting for a hospitality focused Director of Marketing & Sales to join our team! This position is responsible for developing and implementing marketing and sales program to insure maximum occupancy and revenue levels are achieved for the Community.  #greatplacetowork


  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance


Here are a few of the daily responsibilities of a Director of Marketing & Sales:


  • Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
  • Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.
  • Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
    • Community Events
    • Educational Seminars
    • Professional Networking
    • Advertising
    • Public Relations
  • Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.
  • Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented.  All existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact.

Here are a few of the qualifications we need you to have:

  • Bachelor’s degree with emphasis in marketing/sales preferred.
  • Minimum five (5) years’ experience in marketing and sales and/or knowledge of senior living industry
  • Management experience preferred.

Starting salary of $75,000 per year based on experience + bonus opportuniy

Many roles in the community may require that we ask about your vaccination status. This could include MMR, chicken pox, hepatitis, and flu vaccine status. Please note that all employees are required to provide proof of vaccination, or apply for and receive an approved exemption, as a condition of employment.

If you're an enthusiastic, compassionate, senior care professional who is passionate about hospitality and senior engagement- please apply, we'd love to get to know you!

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