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This is a remote position.

Job Description

Overview
The Brand Director will be instrumental in the ongoing commercialization of our product, FUROSCIX® in support of our mission of Turning Patient Care Inside Out . FUROSCIX has the promise to fulfill this mission by shifting the treatment paradigm of managing congestion in worsening heart failure from the hospital to the home.  This position is responsible for leading the development of brand strategy, brand campaign and multi-channel promotional mix to maximize impact across customer segments such as HCP and other critical customer groups as related to the current approved indications for FUROSCIX and any future product or indication expansions (if applicable). 

This role will report to the VP, Marketing.

Responsibilities:

• Own the brand strategy and execution including the development of pre-launch preparation for promotion, brand strategy, brand positioning, messaging, asset planning and maximization with specific focus on multi-channel marketing for FUROSCIX with personal and non-personal tactics.
• Drive marketing direction to leverage key environmental changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction.
• Proactively develop and update core messaging platform strategies and communication tools to ensure that competitively superior, differentiated messages are disseminated on an ongoing basis.
• Facilitate overall Brand Planning process, leading cross-functional Team through key Brand Planning milestones process by mobilizing all functional leads (within the marketing, commercial and supporting teams) to create a cross-functional situational analysis and strategic direction.
• Lead the development, execution and evolution of an integrated multi-channel tactical plan based on the established strategies, tactics and resources across all available channels including but not limited to – personal promotion, digital and media, speaker programs, national congresses, and others as required to maximize lead generation and conversions.
• In conjunction with the market access team, lead the development and execution of market access resources and tools for customers, managed care, and scPharmaceuticals account representatives.
• Conduct market research to identify insights informing critical business decisions, brand strategies, and potential drivers of revenue which will be used  to help measure performance and optimization needs.
• Develop and maintain positive and routine working relationships with a broad range of internal stakeholders (e.g. Marketing Operations, Forecasting & Analytics, Patient Access and Support, Sales, Sales Training, Commercial Ops, Market Access, Medical Affairs, Regulatory, and Legal) to ensure all content, tactics, and training programs are adequately developed to support pre/post launch activity plans, success of cross-functional initiatives and long-range plans.
• Effectively manage vendors and agencies, their work product and budget for assigned programs. Make recommendations to optimize investment mix.
• Oversee marketing budget, making trade off decisions regarding the marketing mix, and ensuring all marketing programs and campaigns support overall plan, are executed effectively with a strong ROI, and are within budget.

• Bachelor’s Degree required; Advanced degree highly preferred, accompanied by 8-10 years of progressively responsible Marketing or related functional experience within the bio-pharmaceutical industry
• At least 5 years in brand leadership/managerial level positions with increasing responsibilities; including brand launch experience
• Demonstrated ability to successful launch and evolve brand campaigns and multi-channel tactical plans. Demonstrated use and understanding of advanced marketing technologies including digital, media, and artificial intelligence/platforms to aid with successful lead generation and customer engagement tactics.

• Teamwork & Leadership: Company role model; builds strong team identity and attracts, drives engagement of, and develops top talent; facilitates internal and external collaborations; actively anticipates and removes obstacles to improve performance and growth.
• Execution: Consistently makes crisp decisions with big impact in ambiguous circumstances; organizationally directs and drives results with ultimate accountability for results.
• Solution Maker: Applies business insights and global perspective in establishing a clear and compelling vision and to advance Company goals; identifies and enables strategic solutions to internal and external challenges; organizationally accountable for solutions; clearly articulates position and motivates others.
• Continuous Improvement: Commitment to improving organizational effectiveness by maximizing and leveraging strengths of high performers and attracting, developing and motivating top talent.
• Awareness: Develops and leverages strengths across organization and plans for limitations; Understands capabilities of the organization and deploys resources in line with capabilities.
• Combination of strong strategic thinking with ability to execute tactical plans, entrepreneurial attitude, and drive to try new things
• Demonstrated ability to understand, appreciate, and thrive in a growing organization
• Comprehensive understanding of the medical /therapeutic usage of products in the heart failure market
• Act with impeccable integrity and treat your colleagues, business partners, and customers with the utmost respect
• Strong interpersonal, communication, influencing, and critical thinking skills. Ability to think strategically while balancing several complex agendas
• Strong leadership skills with an ability to set direction, generate commitment, identify, and resolve issues, and evaluate risk

• This position is hybrid with a minimum of two days per week in our Burlington, MA office, between Tuesday and Thursday. Additional time in the office could be required as circumstances dictate.
• Ability to travel up to 15% of the time

EEO Statement
scPharmaceuticals is an Equal Opportunity Employer and takes pride in creating and maintaining diverse environment. We do not discriminate in recruitment, hiring, training or promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

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Join us in crafting the future of play—where imagination meets strategy, and every idea sparks a new adventure for the next generation of builders.

Core Responsibilities

As the Brand Strategy Director, you will play a pivotal role in shaping the future of the LEGO brand. You'll blend creativity with analytical insight to develop innovative strategies that captivate the imaginations of the next generation of builders. Your mission is to explore exciting new avenues for the LEGO brand while embodying its core values. You will:

• Provide strategic clarity that fuels creativity, leveraging deep consumer insights and cultural understanding to drive impactful ideas.
• Act as a truth-seeker and problem-solver, crafting compelling, evidence-based creative strategies and briefs that resonate with our audience.
• Encourage diverse perspectives and proactively identify emerging challenges and opportunities for the brand.
• Stay obsessed with current trends and culture, translating this understanding into compelling narratives that inspire innovative concepts.
• Serve as a master storyteller, setting the stage for our creative work and effectively persuading internal stakeholders and partners.
• Utilize your expertise in marketing and creative effectiveness to interpret data, enabling informed, evidence-based decisions that enhance our strategies.

Play your part in our team succeeding

At the LEGO Agency (OLA), we are dedicated to delivering best-in-class campaigns and insight-driven solutions across the LEGO Group. In this role, you will not only uphold the LEGO values but also challenge the status quo, creating culturally defining ideas that reflect the excitement of our products.

Do You Have What It Takes?

• Extensive experience in an agency environment
• Experience working with senior stakeholders effectively
• Proficiency in utilizing data and audience insights to drive creative effectiveness
• Ability to anticipate and adapt to evolving consumer behaviors and cultural trends
• Excellent storytelling and communication skills

Additional details on this position

• This is a Director level role based at 1001 Boylston St. in Boston, MA.
• Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• There will be relocation assistance for this role.

#LI-LA1

Compensation

The salary for this position has a range of $156, $234,648.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at , option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

• Developing and executing integrated marketing plans across all channels, including digital, traditional advertising, PR, and in-store promotions.
• Conducting market research and competitive analysis to identify growth opportunities and consumer insights.
• Managing brand positioning, messaging, and creative development to ensure consistency and impact.
• Overseeing the development and execution of product launch strategies.
• Collaborating with sales, R&D, and supply chain teams to ensure alignment with business objectives.
• Managing agency relationships and external partnerships.
• Defining and tracking key performance indicators (KPIs) to measure marketing effectiveness and ROI.
• Developing and managing the marketing budget, ensuring efficient allocation of resources.
• Leading, mentoring, and developing a team of marketing professionals.
• Presenting marketing strategies and performance updates to senior leadership.
• Staying ahead of industry trends and identifying innovative marketing approaches.
• Driving consumer engagement and building strong brand loyalty.

• Develop and implement comprehensive brand strategies and marketing plans for FMCG products.
• Lead the annual marketing budget planning and management process.
• Drive brand growth, market share, and profitability through innovative marketing initiatives.
• Oversee the development and execution of integrated marketing campaigns across all relevant channels.
• Conduct market research, analyze consumer insights, and monitor competitive landscapes.
• Manage and mentor a team of brand managers and marketing professionals.
• Collaborate closely with sales, product development, and R&D teams.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Evaluate marketing campaign performance and optimize strategies based on data and insights.
• Identify and capitalize on new product innovation and market expansion opportunities.

• MBA or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in launching and growing consumer brands.
• Strong understanding of digital marketing, social media, and traditional advertising.
• Proven ability to develop and execute integrated marketing strategies.
• Excellent leadership, strategic thinking, and analytical skills.
• Strong financial acumen and budget management experience.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in a hybrid work environment is beneficial.

• Develop and implement comprehensive brand strategies that align with company objectives and drive market share growth.
• Lead the creation and execution of integrated marketing campaigns across all relevant channels, including digital, social media, traditional advertising, and in-store promotions.
• Conduct in-depth market research and consumer insights analysis to identify emerging trends and opportunities.
• Define and refine product positioning, messaging, and value propositions for target audiences.
• Manage the brand budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Oversee the development of creative assets and ensure brand consistency across all touchpoints.
• Collaborate with sales, product development, and R&D teams to ensure seamless product launches and lifecycle management.
• Build and mentor a high-performing marketing team, fostering a culture of creativity and accountability.
• Monitor competitive landscape and proactively adjust strategies to maintain a competitive edge.
• Analyze campaign performance and provide regular reports on key metrics and insights to senior management.
• Champion brand vision and values throughout the organization.
• Explore and implement innovative marketing technologies and tactics.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is highly desirable.
• 10+ years of progressive experience in brand management and marketing within the FMCG industry.
• Proven track record of successfully launching and growing consumer brands.
• Expertise in developing and executing multi-channel marketing campaigns, with a strong emphasis on digital marketing and social media strategy.
• Excellent analytical and strategic thinking skills, with the ability to translate consumer insights into actionable marketing plans.
• Strong leadership and team management capabilities, with experience building and developing marketing teams.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated experience managing significant marketing budgets and achieving measurable results.
• Familiarity with market research methodologies and tools.
• Creative thinker with a passion for consumer brands and an understanding of consumer behavior.