2 Brand Management jobs in Glenwood
Product Marketing Manager, Horizon Engagement
Glenwood, North Carolina
Meta
Job Viewed
Job Description
**Summary:**
Actively shape the future of Meta Horizon, one of the fastest growing and most exciting parts of the Meta and Reality Labs business. This role will focus on consumer growth programs across mixed reality and mobile.
**Required Skills:**
Product Marketing Manager, Horizon Engagement Responsibilities:
1. Drive flagship growth programs through channel and full funnel marketing plans to drive user growth and maximize impact for the business.
2. Shape product roadmaps through market and customer research, competitive analyses, audience segmentation and sizing, and dive into audience needs.
3. Plan, coordinate, and execute product launch and go-to-market efforts. Drive target audience definition, value proposition and messaging development, content creation, and GTM channel activation across audiences to achieve awareness, adoption, and retention goals.
4. Demonstrate an understanding of the virtual reality and mobile ecosystem for users and be the advocate of the market within the organization.
**Minimum Qualifications:**
Minimum Qualifications:
5. BA/BS degree.
6. 2+ years of experience in product marketing, product management, management consulting, business strategy or a similar field.
7. Experience with product launches and consumer campaigns.
8. Experience creating go-to-market documents, including defining audience, positioning, value proposition and success metrics.
9. Analytical and problem-solving experience.
**Preferred Qualifications:**
Preferred Qualifications:
10. Interest and understanding of Mobile Platforms and Virtual/Mixed Reality.
**Public Compensation:**
$99,000/year to $151,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
Actively shape the future of Meta Horizon, one of the fastest growing and most exciting parts of the Meta and Reality Labs business. This role will focus on consumer growth programs across mixed reality and mobile.
**Required Skills:**
Product Marketing Manager, Horizon Engagement Responsibilities:
1. Drive flagship growth programs through channel and full funnel marketing plans to drive user growth and maximize impact for the business.
2. Shape product roadmaps through market and customer research, competitive analyses, audience segmentation and sizing, and dive into audience needs.
3. Plan, coordinate, and execute product launch and go-to-market efforts. Drive target audience definition, value proposition and messaging development, content creation, and GTM channel activation across audiences to achieve awareness, adoption, and retention goals.
4. Demonstrate an understanding of the virtual reality and mobile ecosystem for users and be the advocate of the market within the organization.
**Minimum Qualifications:**
Minimum Qualifications:
5. BA/BS degree.
6. 2+ years of experience in product marketing, product management, management consulting, business strategy or a similar field.
7. Experience with product launches and consumer campaigns.
8. Experience creating go-to-market documents, including defining audience, positioning, value proposition and success metrics.
9. Analytical and problem-solving experience.
**Preferred Qualifications:**
Preferred Qualifications:
10. Interest and understanding of Mobile Platforms and Virtual/Mixed Reality.
**Public Compensation:**
$99,000/year to $151,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
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Innovation Product Marketing Manager
60448 Mokena, Illinois
ITW
Posted 2 days ago
Job Viewed
Job Description
**Job Description:**
**Job Description**
The **Innovation Manager** of Smart Components NA will be charged as one of ITW Automotive's subject matter experts on the entire ecosystem evolving around electric vehicles, with a specific focus on implications to smart components such as actuated and illuminated charge ports, access systems doors and trunk being actuated, illuminated and connected for today and tomorrow's electric vehicles.
With deep understanding of the engineering and the ecosystem around EV vehicles, including charging and access (inc. electronics), the Innovation Manager will be responsible for developing market and technical intelligence, and generating strategic implications and roadmaps for advanced smart components to provide the business with actionable strategic guidance on "where to play" and "where to invest".
Working across divisions as an EV market & technology expert, the job holder will be responsible for providing regular market and technology trend analysis and quantified turnover estimate deep dives, by establishing a standard process of systematic monitoring of latest industry and competitive technology solutions in EV Segment. Strong coordination and collaboration with Innovation, Sales & Engineering and Supply Chain is necessary to gather bottom-up intelligence and triangulate with the other sources and facilitate across divisions to generate an overarching view of EV ecosystem for charging and access evolution across the automotive segment globally.
The Innovation Manager will be also responsible for identifying and evaluating new smart components trends e.g. automated sensor cover, within the EV systems, feeding into ITW Innovation Pipeline. Utilizing a range of market research, simulation studies, desktop research, data from consortiums, and collaborative engineering projects (both internal and external), the job holder will be responsible to develop and maintain close contacts with research institutions, labs, automotive OEMs and Tier 1 suppliers, particularly regarding advanced development and future evolution of vehicle system integration and smart component solutions.
The Innovation Manager will play a crucial role in supporting the evolution of the next generation of smart component solutions and enabling ITW Automotive segment's sustainable future growth in EV industry.
**KEY RESPONSIBILITIES AND DELIVERABLES**
+ Identifies and evaluates new market and product opportunities through observed end user needs, translating them into viable business offerings. Closely monitors the industry and competitive landscape.
+ Deploys full range of marketing research tools/techniques to develop a deep understanding of end user pains, trends and needs including the development of end user segmentation behavioral profiles.
+ Work with sales team to develop value propositions which translate into strategic value based selling techniques for profitable growth
+ Exceed financial targets by utilizing ITW Toolbox philosophies and other key metrics to manage an optimized product portfolio.
+ Champions new product development strategies and execution of stage gate deliverables including the creation of new product business plans through collaboration with the platform Innovation teams, sales & engineering, and manufacturing/supply chain.
+ Delivers financial commitments and manages the selling story around new product launches by leading the development and execution of robust commercialization plans
+ Leads and develops talent to maximize individual, team and organizational effectiveness in meeting company goals.
+ Lead divisional innovation efforts in alignment with global platform and innovation organizations.
+ Provide regular market and technology insights into automotive ecosystem and identify key signposts to monitor on a regular basis.
+ Participation in trade show events to gain market insights and leverage customer feedback.
+ Conduct & refresh regular market and technology landscape and value chain analysis inc. emerging technology evaluation related to vehicle system, integration
+ Regional competitor identification and analysis in regarding to their strategy, activities & impact, latest industry, competitive products and programs.
+ Business/pricing analysis and monitoring for customer requirements, supplier and competitor studies together with global market and advanced development team.
+ Work closely with other regions to enhance understanding of system trends, best-practices, and technologies and share with European divisions in systematic and timely manner
+ Scope/define and manage projects comprised of internal and 3rd party research resources.
+ All other duties as assigned.
**Qualifications**
+ Bachelor's degree, preferably in marketing or other related field.
+ 5+ years of experience creating business case studies and analysis, building market insights that drive success and product growth.
+ Ability to translate marketing insights into technical implications
+ Demonstrated experience in working with cross functional teams
+ Strategic thinking and ability to connect the dots
+ Proven ability to manage complexity and change and capability in building up a new team
+ Ability to work pro-actively, result-oriented and hands-on
+ Proven ability to generate respect and trust from staff and work collaboratively with colleagues to create a result driven, team-oriented environment.
+ 80/20 mindset, ability to prioritize.
+ Global awareness and ability to work on domestic and international project teams
+ Experience to analyze and forecast quantified product turn over forecasts on available and systematically assumed data
**COMPETENCIES:**
+ **Communication:** The ability to clearly convey ideas to clients, team members, and stakeholders. This includes strategic communication to create a shared vision and clarity.
+ **Critical thinking and problem-solving:** The ability to ask and answer the right questions at the right time.
+ **Leadership:** The ability to motivate employees, especially in a creative environment.
+ **Teamwork:** The ability to maximize the relationships and abilities of those on the team.
+ **Core Marketing Skills (Technical):** The ability to market products and services effectively in the digital landscape.
+ **Data collection and analysis:** The ability to understand competitors' website traffic and customer demographics.
+ **Analytical skills:** The ability to make data-driven decisions and optimize campaigns.
+ Business Acumen: The ability to align marketing efforts with the organization's overall goals.
**Compensation Information:**
$125-$145K
**Job Description**
The **Innovation Manager** of Smart Components NA will be charged as one of ITW Automotive's subject matter experts on the entire ecosystem evolving around electric vehicles, with a specific focus on implications to smart components such as actuated and illuminated charge ports, access systems doors and trunk being actuated, illuminated and connected for today and tomorrow's electric vehicles.
With deep understanding of the engineering and the ecosystem around EV vehicles, including charging and access (inc. electronics), the Innovation Manager will be responsible for developing market and technical intelligence, and generating strategic implications and roadmaps for advanced smart components to provide the business with actionable strategic guidance on "where to play" and "where to invest".
Working across divisions as an EV market & technology expert, the job holder will be responsible for providing regular market and technology trend analysis and quantified turnover estimate deep dives, by establishing a standard process of systematic monitoring of latest industry and competitive technology solutions in EV Segment. Strong coordination and collaboration with Innovation, Sales & Engineering and Supply Chain is necessary to gather bottom-up intelligence and triangulate with the other sources and facilitate across divisions to generate an overarching view of EV ecosystem for charging and access evolution across the automotive segment globally.
The Innovation Manager will be also responsible for identifying and evaluating new smart components trends e.g. automated sensor cover, within the EV systems, feeding into ITW Innovation Pipeline. Utilizing a range of market research, simulation studies, desktop research, data from consortiums, and collaborative engineering projects (both internal and external), the job holder will be responsible to develop and maintain close contacts with research institutions, labs, automotive OEMs and Tier 1 suppliers, particularly regarding advanced development and future evolution of vehicle system integration and smart component solutions.
The Innovation Manager will play a crucial role in supporting the evolution of the next generation of smart component solutions and enabling ITW Automotive segment's sustainable future growth in EV industry.
**KEY RESPONSIBILITIES AND DELIVERABLES**
+ Identifies and evaluates new market and product opportunities through observed end user needs, translating them into viable business offerings. Closely monitors the industry and competitive landscape.
+ Deploys full range of marketing research tools/techniques to develop a deep understanding of end user pains, trends and needs including the development of end user segmentation behavioral profiles.
+ Work with sales team to develop value propositions which translate into strategic value based selling techniques for profitable growth
+ Exceed financial targets by utilizing ITW Toolbox philosophies and other key metrics to manage an optimized product portfolio.
+ Champions new product development strategies and execution of stage gate deliverables including the creation of new product business plans through collaboration with the platform Innovation teams, sales & engineering, and manufacturing/supply chain.
+ Delivers financial commitments and manages the selling story around new product launches by leading the development and execution of robust commercialization plans
+ Leads and develops talent to maximize individual, team and organizational effectiveness in meeting company goals.
+ Lead divisional innovation efforts in alignment with global platform and innovation organizations.
+ Provide regular market and technology insights into automotive ecosystem and identify key signposts to monitor on a regular basis.
+ Participation in trade show events to gain market insights and leverage customer feedback.
+ Conduct & refresh regular market and technology landscape and value chain analysis inc. emerging technology evaluation related to vehicle system, integration
+ Regional competitor identification and analysis in regarding to their strategy, activities & impact, latest industry, competitive products and programs.
+ Business/pricing analysis and monitoring for customer requirements, supplier and competitor studies together with global market and advanced development team.
+ Work closely with other regions to enhance understanding of system trends, best-practices, and technologies and share with European divisions in systematic and timely manner
+ Scope/define and manage projects comprised of internal and 3rd party research resources.
+ All other duties as assigned.
**Qualifications**
+ Bachelor's degree, preferably in marketing or other related field.
+ 5+ years of experience creating business case studies and analysis, building market insights that drive success and product growth.
+ Ability to translate marketing insights into technical implications
+ Demonstrated experience in working with cross functional teams
+ Strategic thinking and ability to connect the dots
+ Proven ability to manage complexity and change and capability in building up a new team
+ Ability to work pro-actively, result-oriented and hands-on
+ Proven ability to generate respect and trust from staff and work collaboratively with colleagues to create a result driven, team-oriented environment.
+ 80/20 mindset, ability to prioritize.
+ Global awareness and ability to work on domestic and international project teams
+ Experience to analyze and forecast quantified product turn over forecasts on available and systematically assumed data
**COMPETENCIES:**
+ **Communication:** The ability to clearly convey ideas to clients, team members, and stakeholders. This includes strategic communication to create a shared vision and clarity.
+ **Critical thinking and problem-solving:** The ability to ask and answer the right questions at the right time.
+ **Leadership:** The ability to motivate employees, especially in a creative environment.
+ **Teamwork:** The ability to maximize the relationships and abilities of those on the team.
+ **Core Marketing Skills (Technical):** The ability to market products and services effectively in the digital landscape.
+ **Data collection and analysis:** The ability to understand competitors' website traffic and customer demographics.
+ **Analytical skills:** The ability to make data-driven decisions and optimize campaigns.
+ Business Acumen: The ability to align marketing efforts with the organization's overall goals.
**Compensation Information:**
$125-$145K
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0
Senior Product Marketing Manager
60601 Chicago, Illinois
$110000 Annually
WhatJobs
Posted 17 days ago
Job Viewed
Job Description
Our client, a leading software-as-a-service (SaaS) company known for its innovative solutions, is seeking a highly strategic and experienced Senior Product Marketing Manager to join their dynamic team in Chicago, Illinois . This full-time, hybrid position is critical for driving the market success of our client's flagship products. The ideal candidate will possess a deep understanding of market dynamics, competitive landscapes, and customer needs, translating these insights into compelling product messaging and go-to-market strategies. You will be the voice of the customer and the market within the product organization, and the voice of the product to the market.
Key Responsibilities:
Qualifications & Experience:
What We Offer:
Join a company that fosters innovation, collaboration, and professional growth. Our client offers a highly competitive salary, performance-based bonuses, comprehensive benefits package including health, dental, and vision insurance, a 401(k) plan with company match, generous paid time off, and opportunities for continuous learning and career advancement. You will play a pivotal role in shaping the success of groundbreaking products. If you are a seasoned product marketer ready for a high-impact leadership role, we encourage you to apply.
Key Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new product launches, features, and updates, ensuring successful market adoption and growth.
- Conduct thorough market research, competitor analysis, and customer segmentation to identify market opportunities and inform product roadmap decisions.
- Craft compelling product messaging and positioning that clearly articulate the value proposition and differentiation of our client's offerings.
- Create high-impact sales enablement tools and content (e.g., presentations, datasheets, battle cards, demos) to empower the sales team.
- Collaborate closely with product management, sales, and corporate marketing teams to ensure alignment across product development, sales cycles, and brand messaging.
- Develop and manage product content, including website copy, blog posts, case studies, whitepapers, and webinars.
- Analyze product performance, market trends, and customer feedback to identify areas for improvement and new product opportunities.
- Serve as a product expert and evangelist, presenting at industry events, webinars, and customer meetings.
- Manage relationships with analysts and industry influencers to secure positive coverage and market recognition.
- Contribute to pricing strategies and packaging decisions based on market insights and competitive analysis.
Qualifications & Experience:
- Bachelor's degree in Marketing, Business, or a related field; MBA is a strong plus.
- Minimum of 7-10 years of progressive experience in product marketing, with at least 3 years in a senior role, preferably within the SaaS or B2B technology sector.
- Proven track record of successfully launching and growing software products in competitive markets.
- Expertise in developing compelling product messaging, positioning, and go-to-market strategies.
- Strong analytical skills, with the ability to interpret market data, customer insights, and product usage metrics.
- Excellent written and verbal communication, presentation, and storytelling skills.
- Ability to influence and collaborate effectively with cross-functional teams, including product, sales, and engineering.
- Proficiency with marketing automation, CRM, and product analytics tools.
- Strategic thinker with a strong business acumen and a results-oriented mindset.
- Experience with agile development methodologies is a plus.
What We Offer:
Join a company that fosters innovation, collaboration, and professional growth. Our client offers a highly competitive salary, performance-based bonuses, comprehensive benefits package including health, dental, and vision insurance, a 401(k) plan with company match, generous paid time off, and opportunities for continuous learning and career advancement. You will play a pivotal role in shaping the success of groundbreaking products. If you are a seasoned product marketer ready for a high-impact leadership role, we encourage you to apply.
View Now
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