Senior Marketing Manager

Greenlawn, New York Allergan

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This vacancy has now expired. Please see similar roles below. Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok. Job Description Purpose: Lead the understanding of patient experience insights across the Brand and In-Field Teams and develop the Patient Journey to focus the Brand Team on patient-centric strategies, including CLM engagement and customization, in accordance with AbbVie's policies and legal regulations. Responsibilities: Collaborate with Brand and In-Field Teams, facilitate stakeholder discussions (HCP and non-HCP), synthesize insights to identify target segments, determine brand positioning, and support Brand Plan insights. Develop a robust Patient Journey with cross-stakeholder input, propose strategic objectives based on findings, and critique Brand strategies to ensure patient-centricity. Ensure all deliverables align with branding and convey emotional messages consistent with the Brand Story. Design and implement marketing activities, including innovative tactics, partnerships, and multi-channel initiatives to meet brand objectives. Align in-field materials and strategies to drive momentum towards strategic brand goals. Contribute to the Strategic Brand Plan, coordinate the Tactical Brand Plan, and assist in Long Range Planning. Manage and coach team members, monitor KPIs, oversee budgets and ROI to achieve or surpass objectives. If applicable, lead the Brand Team to a shared vision, involve team members in strategy development, foster collaboration, and oversee team activities and meetings. Qualifications: Bachelor’s degree or equivalent Proven success in marketing within the biotech/pharmaceutical industry across multiple brands and teams Ability to translate strategies into actionable marketing plans Leadership skills to motivate and coordinate cross-functional teams Experience in managing and developing talent within teams Understanding of healthcare environment and digital marketing Knowledge of financial principles and excellent English communication skills Preferred: Experience in FMCG, Media, Digital/IT industries, or sales success in biotech/pharma Key Stakeholders: External: Patients, HCPs, Key Opinion Leaders, payers, agencies Internal: In-field teams, Brand Team, Leadership, Affiliate Management Additional Information: AbbVie is committed to diversity and inclusion. US & Puerto Rico applicants seeking accommodations can learn more here . #J-18808-Ljbffr

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Manager, JBL Global Brand Management

06925 Stamford, Connecticut HARMAN

Posted 4 days ago

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A Career at HARMAN As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day. A Career at HARMAN Lifestyle We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound. Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel Unite your passion for audio innovation with high-tech product development Create pitch-perfect, cutting-edge technology that elevates the listening experience About the Role The Manager, JBL Brand Management is a key role responsible for driving the strategic development and consistent execution of JBL’s brand purpose and identity on a global scale. This position requires a seasoned brand manager with a proven track record of success in building and managing global brands. The ideal candidate will possess a strong understanding of consumer behavior, marketing trends, and creative development, with the ability to lead complex projects and offer strategic guidance across a wide range of creative executions. What You Will Do Develop and implement comprehensive brand growth strategies that align with JBL's overall business objectives and drive brand growth. Be on the front line of JBL brand governance: developing, leading, and formalizing key brand approval and management processes. Champion the JBL brand internally and externally, fostering a strong brand culture within the organization. Collaborate on the development and execution of rigorous, ongoing training to ensure agency personnel and HARMAN employees deeply understand the JBL brand. Support the training and development of regional “brand champions,” ensuring they have the skills to express the JBL brand in culturally relevant ways around the world. Collaborate with regional brand champions and marketing teams on key brand initiatives, providing clear direction and feedback to internal and external creative teams to ensure brand consistency and impactful messaging. Develop clear processes and timelines for brand team input and approvals of regional marketing initiatives, and manage on an ongoing basis. Provide guidance and expertise on a wide range of creative assets and marketing materials, upholding brand standards across all executions. Support the development of global advertising campaign assets, and ensure regional executions reflect the original consumer insight and JBL brand across various channels, including digital, social media, advertising, events, and partnerships. Oversee the global JBL YouTube channel, implementing a consistent approach to organizing assets and supporting development of a global content strategy. Oversee brand team’s Viva Engage channel to share best practices and recognize excellent work from JBL marketers around the world. Manage project budgets and timelines, ensuring projects are delivered on time and within budget. Oversee the entire JBL brand team’s budget tracking in the Allocadia budget management system, accurately forecasting and reconciling expenses on a monthly basis. Partner with global insights team on market research and competitive analysis to identify opportunities and inform brand strategy. Monitor brand performance and track key metrics to measure the effectiveness of brand initiatives. Collaborate cross-functionally with various teams, including product development, sales, and regional marketing, to ensure alignment on brand strategy and execution. Lead projects with significant risk and complexity, developing the strategy for project execution and mitigating potential challenges. What You Need to Be Successful Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 7 years of progressive experience in brand management for a recognized global brand. Proven ability to develop and execute successful brand strategies and marketing campaigns. Strong understanding of consumer behavior, marketing trends, and creative development. Excellent project management skills, with the ability to manage complex projects and meet deadlines. Strong analytical skills, with the ability to interpret data and make data-driven decisions. Paramount are superior communication skills; a deep understanding of the business and consumer needs; capacity to analyze data and act on insights; and the ability to work up, down and across the company. Experience managing budgets and resources effectively. Demonstrated ability to solve problems and offer strategic guidance on creative executions. Bonus Points if You Have Powerful vision for how brands can become best in class, and the tenacity to pioneer cross-functional ways of working and break through organizational siloes to achieve superior outcomes. Demonstrated creativity and out-of-the box thinking – Constantly pushing new ideas to drive the brands forward. Proven ability to influence others; demonstrated ability to work in a geographically dispersed team and highly matrixed environment. Comfortable interacting with and persuading personnel from executives to entry level—within HARMAN, agencies, and partner organizations to align against a common agenda & priorities. Experience in consumer electronics or other durable goods industries Passion for music and consumer audio technology What Makes You Eligible Willingness to travel up to 10% both internationally and domestically Due to the nature of global infrastructure, you understand that flexibility in working hours is required. Successfully complete a background investigation and drug screen as a condition of employment What We Offer Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location with in-person collaboration days as determined by department leadership Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.) Extensive training opportunities through our own HARMAN University Competitive wellness benefits Tuition reimbursement “Be Brilliant” employee recognition and rewards program An inclusive and diverse work environment that fosters and encourages professional and personal development You Belong Here HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want. About HARMAN: Where Innovation Unleashes Next-Level Technology Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected. Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other. If you’re ready to innovate and do work that makes a lasting impact, join our talent community today ! ++ HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training, and competitive compensation. ( ) #LI-Hybrid Salary Ranges: $ 113,250 - $ 166,100 HARMAN is proud to be an Equal Opportunity / Affirmative Action employer . All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr

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Product Marketing Executive

11795 West Islip, New York STAFFLINK SERVICES PRIVATE LIMITED

Posted 17 days ago

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Location : North area Working Hour : Mon to Fri, 8.00am to 5.30 pm What You’ll Be Doing (Your Impact): Drive Growth : Accelerate business development through strategic partnerships, new market exploration, and collaborations. Be the Voice of the Customer : Build strong client relationships, address technical inquiries, and resolve concerns with confidence. Market Leadership : Increase product visibility via targeted marketing strategies and impactful promotional campaigns. Product Evangelist : Deliver compelling product presentations and demos that influence customer decisions. Innovation Catalyst : Work hand-in-hand with product teams to shape customer-centric solutions and gather feedback for continuous improvement. Strategic Vision : Define product direction by setting clear goals, features, and roadmaps aligned with business objectives. Stay Ahead : Monitor industry trends and adjust plans to keep our products competitive and relevant. What We’re Looking For: Diploma or Degree in Electrical, Mechanical Engineering or related discipline. Strong analytical mindset with the ability to understand stakeholder needs and propose smart solutions. Exceptional project management skills – juggle multiple priorities and meet deadlines with ease. Effective communicator and cross-functional team player. Motivated, responsible, and able to thrive under pressure. Prior experience in industrial or engineering sales is a strong plus. HOW TO APPLY: Interested applicants, please click on “Apply Now” or email to submit your resume. We regret to inform that only shortlisted candidates will be notified. Stafflink Services Pte Ltd EA Licence No.: 04C4294 EA Personnel: Stella Tan Sin Yong EA Personnel Reg. No.: R24124127 #J-18808-Ljbffr

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Sr Product Marketing Manager

06925 Stamford, Connecticut Gartner

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About the Role:

The Sr. Product Marketing Manager is a key member of the Product Marketing team supporting the Global Product Management (GPM) organization. The Sr. Product Marking Manager will be responsible for building and executing successful go-to-market and product adoption programs, contributing to the development of product positioning, messaging, and differentiation to build awareness, engagement and retention with customers and target markets. This role will work closely with cross-functional teams, including Product, Research, Corporate Marketing, Sales, and Service, to support product launches and enhancements.

What you'll do:

  • Develop a deep understanding of Gartner's business, products, and roadmap to effectively convey our unique value to the market, directly and through Sales and Service teams.
  • Support all aspects of product launches and enhancements by collaborating closely with relevant cross-functional teams.
  • Cultivate an understanding of the roles our products serve to support the creation of relevant marketing communications and collateral, developing personas, and conveying the customer experience.
  • Utilize data, insights, and customer feedback to create compelling product storytelling.
  • Collaborate with the Senior Director, Product Marketing to develop product value propositions, messaging architecture, go-to-market plans, and playbooks to create repeatable successes for product marketing.
  • Coordinate the execution of successful go-to-market projects while driving continuous improvement of product marketing practices with a laser focus on customers.
  • Support peers in product marketing in establishing and driving adoption of standard product marketing processes and deliverables.
  • Manage product marketing optimizations efforts primarily focused on Gartner's High Tech business with an opportunity to focus on other areas of Gartner business
  • Manage the go-to-market process for product/tool launches/enhancements/refreshes.
  • Create or refine positioning, messaging statements and buyer personas
  • Track and measure the impact of collateral.
  • Build strong relationships with business partners.

What you'll need :

  • 7+ years of professional experience with 2-5 years of product marketing or integrated marketing experience
  • Bachelor's degree or equivalent experience supporting and executing go-to-market plans for complex products or product portfolios.
  • SaaS and/or B2B experience is a plus.
  • Experience leveraging facts and data for business storytelling.
  • Results-oriented with an ability to bridge strategic thinking and marketing operations excellence.
  • Proven ability to establish trusted business relationships with colleagues and drive action from a large, diverse set of global stakeholders.
  • Ability to coordinate with stakeholders, escalate/present agreement issues to executive managers, and work in an ambiguous environment.
  • Concise and effective verbal and written communication skills.

What you'll get:

  • Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more
  • Collaborative, team-oriented culture that embraces diversity
  • Professional development and unlimited growth opportunities

#LI-CW4

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 92,000 USD - 131,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.


The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 ( or by sending an email

Job Requisition ID:99645

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Director of Product Marketing

06912 Stamford, Connecticut Insight Global

Posted 1 day ago

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Job Description
Insight Global is hiring for a Director of Product Marketing. In this role you will develop and implement marketing strategies across the buyer's journey to enhance product awareness, preference, purchase, retention, and growth. You will frame product marketing strategies, including target audience prioritization, positioning, and messaging. Leading go-to-market plans for new products and features, you will manage cross-functional implementation. You will translate product features into buyer benefits and business outcomes for market-facing positioning and messaging. You will collaborate with integrated marketing teams to leverage key assets for content development across all phases of the buyer's journey. Additionally, you will interface with industry analysts and various internal teams to drive new market investigations and inform the product roadmap. This is a full-time role that offers $175k with a 15% bonus.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form ( . The EEOC "Know Your Rights" Poster is available here ( .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: .
Skills and Requirements
- 10+ years of product marketing experience: B2B product/solutions marketing
- Product marketing experience with unified communications, cybersecurity, voice, cloud, networking, etc.
- Experience managing a team and training staff.
- Experience developing the product marketing strategy, focusing on target audience prioritization, positioning, and messaging.
- Experience with go-to-market strategy and product launches.
- Ability to use marketing strategies, including target audience prioritization, positioning, and messaging
Skillfully convert product features into buyer benefits and business outcomes, to be utilized in market-facing positioning and messaging.
- Ability to coordinate across multiple stakeholders and departments with excellent communication and organizational skills
Bachelor's degree required Experience working for a telecommunications company
One-on-one selling or sales engineering null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to
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Director, Product Marketing (Stamford)

06904 Stamford, Connecticut Spectrum

Posted today

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full time

JOB SUMMARY

The Director of Product Marketing is responsible for positioning Spectrum Businesss products and solutions at the forefront of the market.

The role will manage development and delivery of product positioning and marketing across a diverse suite of telecommunications product lines including data voice, video, and managed services.

The Director will leverage strong technical and market knowledge of these technologies to develop and execute innovative strategies at the product, solution and portfolio levels, working closely with partners across Go-to-Market functions.


MAJOR DUTIES AND RESPONSIBILITIES

  • Define portfolio level marketing requirements across the buyers journey, establishing a comprehensive strategy and leading cross-functional teams to implement the plan to grow product awareness, preference, purchase, retention and growth.
  • Frame the product marketing strategy, including target audience prioritization, positioning and messaging; contribute to marketing mix strategy development.
  • Serve as the driving force in defining, creating and delivering differentiated propositions to market.
  • Build go-to market plans to support the launch of new products and features; manage the cross-functional implementation of the plan, including solution and product launch activities.
  • Expertly translate product features into buyer benefits and business outcomes, to be leveraged in market facing positioning and messaging.
  • Utilize competitive intelligence to develop effective market positioning; incorporate competitive positioning into marketing programs, collateral and sales tools.
  • Identify multi-product solutions mapped to specific customer segment and vertical needs, leveraged with compelling solution benefit messaging.
  • Identify solution-specific applications and develop target customer profiles.
  • Inform the product roadmap by providing key customer insights to the Product Development team that pinpoint the most critical and strategic needs.
  • Collaborate closely across the integrated Marketing team to leverage key assets such as web properties, collateral, white papers, events, advertising, and PR to develop content for external and internal marketing and promotions activities across all phases of the buyers journey.
  • Interface with industry analysts, Product Management, equipment manufacturers, Offer Management, Sales, Operations, Marketing Communications and segment Marketing teams.
  • Drive new market investigations, including market analysis and customer requirements.
  • Perform other related projects and duties as assigned or requested.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

  • Ability to read, write, speak and understand English
  • Comprehensive technical knowledge spanning data, voice, video, and managed services.
  • Proven ability to effectively explain value and benefits derived from technical concepts and clearly convey them to all types of audiences.
  • Experience creating effective messaging, positioning and sales enablement tools.
  • Proven project management skills with the ability to set and meet deadlines for multiple projects simultaneously while maintaining accuracy and efficiency in deliverables.
  • Prioritization and organizational skills with the ability to manage all phases of a large project, such as product launches, from beginning to end with sufficient autonomy.
  • Ability to evaluate, recommend and execute strategies and actions quickly and accurately.
  • Highly developed capacity for teamwork with the ability to foster and manage change.
  • Ability to define work for staff, managing timely delivery of quality work product, coaching toward ongoing development and providing formal performance reviews.
  • Confidence when conducting formal presentations or speaking publicly to large audiences, including at trade or industry events.

Required Education

Bachelors degree in Marketing or equivalent experience

Required Related Work Experience and Number of Years

- B2B product/solutions marketing and/or related business experience 8-10 yrs

- B2B content marketing experience 5 yrs

- Prior telecommunications or cable industry experience - 8-10 yrs

PREFERRED QUALIFICATIONS

Preferred Skills/Abilities and Knowledge

Client presentation and one-on-one selling

Public speaking and presentation/webinar delivery

Analyst relations and public speaking

Preferred Education

Masters preferred

Preferred Related Work Experience and Number of Years

Previous product management or development experience -10+

WORKING CONDITIONS

Office environment

Approximately 10% travel required

#LI-LYR


MPD708 2025-51407 2025

Here, employees dont just have jobs, they build careers. Thats why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.


A qualified applicants criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.


Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, youre joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here Were committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture. #J-18808-Ljbffr
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[ENTRY LEVEL] PRODUCT MARKETING TEAM

11795 West Islip, New York VIEWORKS ORGANISATION PTE. LTD.

Posted 6 days ago

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Mission: Join our crew of innovators and game-changers to spread the love for what we do and shine like diamonds! Job Description: We're on the hunt for a charismatic and creative Product Marketer to join our crew! As a key player in our marketing team, you'll be responsible for crafting and executing marketing strategies that drive engagements, generate buzz, and make our clients' products/services irresistible to customers. Responsibilities: - Develop and execute product marketing plans that drive awareness, adoption, and revenue growth - Collaborate with cross-functional teams to launch new products and features - Create compelling pitching and presenting that showcases our products' awesomeness - Analyze market trends, customers' feedback, and sales data to inform marketing strategies - Work closely with sales teams to provide marketing support and enablement Requirements: - 1 year minimum of experience in product marketing or a related field - Minimum diploma in Marketing Communications, or a related field - Proven track record of launching successful marketing campaigns and driving results - Excellent communication, project management, and problem-solving skills - Ability to work in a fast-paced environment and adapt to changing priorities - Passion for innovative products and marketing strategies Nice to have: - Experience with marketing skillsets and analytics platform - Knowledge of design principles and content creation tools - Familiarity with agile marketing methodologies - Certification in marketing or a related field What we offer: - Competitive remuneration and bonuses packages - Opportunity to work with a innovative and fast-growing company - Collaborative and dynamic work environment - Professional development growth opportunities - Access to the latest marketing tools and technologies - And, of course, a chance to be part of an amazing team! #J-18808-Ljbffr

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Product Marketing Support - Credit Cards

11795 West Islip, New York STEENBOK PTE LTD

Posted 7 days ago

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We’re looking for a Product Marketing staff to support the Credit Cards team with product and usage campaigns. This role involves helping with planning, communication, and tracking of campaigns. Key Responsibilities Monitor market trends and competitors. Prepare FAQs and briefing materials for frontline and operations teams. Prepare T&Cs and clearing them with internal stakeholders. Support campaign fulfilment and assist with reports. Help with UAT testing and general admin work as needed. Requirements Able to work independently and manage changing priorities. Comfortable working under pressure and meeting deadlines. Detail-oriented and organized. Good problem-solving and analytical skills. Prior work or internship experience is a plus. #J-18808-Ljbffr

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Product Marketing Director- Media Solutions

06889 Westport, Connecticut Dynata

Posted 10 days ago

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Dynata is looking for an experienced product marketing leader with experience in advertising tech solutions to lead us through the next stages of product growth. As a Product Marketing Director, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns. You will need to deeply understand our buyers, competitive insights, and use those insights to guide our offerings, sales strategies, and product development. RESPONSIBILITIES: Build the product narrative: Develop materials that accurately reflect our full product and technology offerings, including building our product portfolio and customer talk tracks. Define GTM strategy: Establish positioning, value proposition, and messaging for existing and new products and solutions. Sales needs assessment: Identify challenges faced by sales teams and provide support through sales enablement tools like pitch decks, selling tools, and win/loss assessments. Create sales enablement collateral: Develop case studies and other tools to educate sales teams on our offerings and sales approaches. Lead new product launches: Oversee strategy, planning, and execution of product launches. Develop and implement programs to achieve KPIs: Ensure products meet sales objectives, drive new business, and improve sell-through rates. Maintain website and material updates: Regularly update marketing materials and website content. REQUIREMENTS: Bachelor’s Degree 8+ years of relevant product marketing experience in high-growth B2B Technology or SaaS platforms Strong collaboration skills with a hands-on approach to execution Self-motivated and capable of working in a fast-paced, dynamic environment Excellent written, verbal, interpersonal, and presentation skills Dynata is the world’s largest first-party data platform for insights, activation, and measurement. We reach over 70 million consumers and professionals globally, providing trustworthy data for marketing strategies across the spectrum. Learn more at . We are committed to fostering an inclusive, accessible environment and encourage applications from people with disabilities. Accommodations are available upon request throughout the hiring process. Dynata is an equal opportunity employer, welcoming applicants regardless of race, color, religion, gender, sexual orientation, gender identity, age, disability, or other protected categories. The salary range for this position is $100,000–$145,000 per year, depending on experience and location. A discretionary incentive and full benefits package are also provided. #J-18808-Ljbffr

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VP, Product Marketing (New York)

10261 Pelham Bay, New York BetterUp, Inc.

Posted 1 day ago

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full time

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

As the VP of Product Marketing , you will be responsible for the product messaging, GTM launches and field enablement across BetterUp. You will collect customer insights, craft the BetterUp platform narrative and design solution value props for C-level enterprise buyers. You will tell creative stories that uniquely position BetterUp’s customer value. You will build and manage a world class team across PMM, Customer Intelligence and Creative Design. If you are passionate about B2B SaaS product marketing that will drive human transformation - come talk to us!

What you’ll do:

  • Deeply understand & define our customer pain points, ICP, jobs to be done and BetterUp solutions

  • Lead our product messaging, sales enablement and GTM launch strategy (process, channel execution and results measurement)

  • Craft the inspiring BetterUp platform narrative through creative storytelling, customer proof points and competitive differentiation

  • Manage annual strategic planning including team vision, goals, OKRs, org design, budget and ongoing roadmap prioritization

  • Partner closely with Executive Leadership, Sellers, Enablement, Product, Pricing & Packaging, Partner Value & Marketing.

  • Educate field sellers on evolving platform portfolio with high impact assets including pitch decks, training, demos, pricing and deal support

  • Share customer and market feedback with Product to inform ongoing innovation and roadmap.

  • Translate the product vision into a customer facing value prop targeting C-level buyer personas

  • Build a customer intelligence function that distributes actionable insights to inform innovation at scale across the company

  • Manage the creative design team that brings the PMM vision to life visually through compelling product demos, experiences and storytelling

  • Build, manage and develop a world class high performing PMM team

If you have some or all of the following, please apply:

  • 8+ years in B2B SaaS PMM at mid-market or enterprise tech selling multi-product platform solutions to C-Level enterprise buyers.

  • Build a clear vision/strategy and then execute the details with large cross-functional operational teams to deliver on schedule with quality

  • Positive growth mindset, comfortable pivoting quickly and is highly self-motivated

  • Clear executive-level communication that secures ongoing feedback and alignment through a collaborative iterative process.

  • Has managed large high performing multi-product, platform & solution PMM teams

  • Has managed customer intelligence & creative design is a plus but not required

  • HR Tech industry & AI experience is a plus but not required

* Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

  • Access to BetterUp coaching; one for you and one for a friend or family member

  • A competitive compensation plan with opportunity for advancement

  • ** Medical, dental, and vision insurance

  • Flexible paid time off

  • Per year:

    • All federal/statutory holidays observed

    • 4 BetterUp Inner Workdays ( )

    • 5 Volunteer Days to give back

    • Learning and Development stipend

    • Company wide Summer & Winter breaks

  • Year-round charitable contribution of your choice on behalf of BetterUp

  • *** 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $280,000 – $82,000.

If you live in New York, the base salary range for this role is:
322,000 – $4 2,000: New York City
280,000 – $4 0,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

#LI-Hybrid

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Director, Product Marketing (New York)

10261 Pelham Bay, New York Monograph

Posted 4 days ago

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Job Description

full time

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .

About the role

We’re looking for an experienced, customer-obsessed Director of Product Marketing to lead the go-to-market strategy and execution for Gusto’s portfolio across payroll, benefits, HR, and financial tools.

In this highly strategic and cross-functional leadership role, you’ll define how Gusto shows up to target audiences—translating customer and market insights into compelling positioning, clear messaging, and actionable plans. You’ll guide how we prioritize opportunities, shape go-to-market plays, and ensure each product is brought to market in a way that drives impact.

Reporting to the Head of Product, Marketing & Partner Marketing, this role will lead a team of full-stack product marketers and partner closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results.

We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action.

If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you.

What You’ll Do

Lead Portfolio Positioning & Audience Strategy
Own and evolve Gusto’s portfolio-level positioning and messaging across our target audiences—including small business owners, solopreneurs, and accountants. Ensure we show up as a clear, differentiated, and valuable solution in the market.
Architect & Execute GTM Strategy
Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.Turn Insights Into Action
Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.
Lead & Grow a High-Impact Team
Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.Drive Cross-Functional Alignment & Accountability
Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives.
Own Performance & Optimization
Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.

Here’s what we're looking for:

  • 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing
  • Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences
  • Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs
  • Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
  • Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
  • Deep experience with customer segmentation, positioning, pricing, and GTM planning
  • Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus

Our cash compensation amount for this role is targeted at $179,000 - $09,000/yr in Denver & most remote locations, and 211,000 - 246,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer .

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