What Jobs are available for Brand Strategy in Tampa?
Showing 3 Brand Strategy jobs in Tampa
Brand Development Specialist - FMCG
33606 Tampa, Florida
$85000 Annually
WhatJobs Direct
Posted 2 days ago
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Job Description
Our client, a dynamic and growing force in the FMCG market, is seeking a talented Brand Development Specialist to join their team in Tampa, Florida, US . This role is ideal for a motivated individual with a strong understanding of consumer behavior and a passion for building impactful brands. The Brand Development Specialist will be instrumental in identifying new market opportunities, developing strategic brand initiatives, and supporting the execution of marketing plans. You will conduct comprehensive market research, analyze consumer trends, and monitor competitor activities to inform brand strategy. Responsibilities include assisting in the development of brand positioning, messaging, and creative campaigns. This role involves close collaboration with internal teams, including marketing, sales, and product development, as well as external agencies, to ensure brand consistency and effective execution across all touchpoints. The Brand Development Specialist will also be involved in managing product lifecycle, supporting new product launches, and tracking brand performance metrics. You will contribute to the creation of marketing materials, presentations, and reports. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with 3-5 years of relevant experience in brand management or marketing within the FMCG sector. Strong analytical and problem-solving skills are essential, along with a creative mindset and excellent communication abilities. Familiarity with market research tools and a solid understanding of digital marketing principles are highly desirable. If you are an ambitious and results-driven marketing professional looking to make a significant contribution to brand growth in a fast-paced environment, we encourage you to apply.
Responsibilities:
Responsibilities:
- Conduct market research and analyze consumer trends to identify brand growth opportunities.
- Assist in developing brand strategies, positioning, and key messaging.
- Support the execution of integrated marketing campaigns across various channels.
- Collaborate with cross-functional teams on new product development and launches.
- Monitor brand performance and analyze key marketing metrics.
- Contribute to the development of marketing materials and presentations.
- Track competitor activities and market dynamics within the FMCG sector.
- Assist in managing product lifecycles and promotional activities.
- Liaise with creative agencies and external partners.
- Contribute to fostering a strong brand identity and consumer connection.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in brand management or marketing, preferably in FMCG.
- Strong analytical and research skills with an understanding of consumer behavior.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Proficiency in MS Office Suite; experience with market research software is a plus.
- Ability to work collaboratively in a team environment.
- Detail-oriented with strong organizational skills.
- Understanding of digital marketing principles is desirable.
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Director of Digital Marketing Strategy
33602 Tampa, Florida
$140000 Annually
WhatJobs Direct
Posted today
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Job Description
We are seeking an innovative and results-driven Director of Digital Marketing Strategy to lead our marketing efforts in **Tampa, Florida, US**. This senior leadership position is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the full spectrum of digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising. You will lead a team of marketing professionals, fostering a culture of creativity, collaboration, and data-driven decision-making. Key responsibilities include defining KPIs, setting strategic goals, managing marketing budgets, analyzing campaign performance, and identifying opportunities for optimization and innovation. You will collaborate closely with sales, product development, and other departments to ensure marketing initiatives are aligned with overall business objectives. This role requires exceptional leadership qualities, strategic thinking, and a proven ability to translate market insights into effective marketing campaigns. Strong analytical skills and proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) are essential. The Director will be responsible for staying ahead of emerging digital trends and technologies, and for adapting strategies to maintain a competitive edge. Excellent communication and presentation skills are required to effectively convey strategies and results to executive leadership. This position offers a hybrid work arrangement, blending the benefits of collaborative in-office work with the flexibility of remote arrangements, fostering a productive and dynamic work environment within the thriving business community of Tampa.
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1
Director of Digital Marketing Strategy - Remote
33601 Tampa, Florida
$150000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client, a rapidly growing e-commerce enterprise, is seeking a visionary Director of Digital Marketing Strategy to lead their marketing efforts from a fully remote capacity. This executive role demands a strategic thinker with a proven history of driving significant online growth and customer acquisition. You will be responsible for developing and executing comprehensive digital marketing strategies across all channels, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital marketing landscape, advanced analytical skills, and the ability to translate complex data into actionable insights. You will lead a team of marketing professionals, fostering a data-driven culture and continuously optimizing campaign performance. Responsibilities include:
- Developing and implementing a cohesive, multi-channel digital marketing strategy aligned with business objectives and target audience.
- Overseeing all digital marketing campaigns, including paid search, social media advertising, display advertising, and programmatic buying.
- Managing and optimizing the company's SEO strategy to improve organic search rankings and drive qualified traffic.
- Developing and executing effective content marketing strategies to engage target audiences and build brand authority.
- Leading the email marketing program, including segmentation, automation, and campaign optimization for customer retention and conversion.
- Analyzing campaign performance data, generating insights, and providing regular reports on key metrics (e.g., ROI, CPA, LTV) to senior management.
- Managing the digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
- Staying abreast of the latest digital marketing trends, tools, and best practices, and incorporating them into strategy.
- Collaborating with cross-functional teams, including product development, sales, and customer service, to ensure a unified brand experience.
- Recruiting, training, and mentoring a high-performing digital marketing team.
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