What Jobs are available for Market Research in Minneapolis?

Our client is seeking a highly analytical and data-driven Senior Performance Marketing Analyst to join their marketing team. This hybrid role is based out of our **Minneapolis, Minnesota, US** office, with opportunities for remote work. You will be responsible for measuring, analyzing, and optimizing the performance of all paid marketing channels, including SEM, social media advertising, display advertising, and affiliate marketing. Your insights will be crucial in driving efficient customer acquisition, maximizing marketing ROI, and informing strategic decisions. This role requires a deep understanding of data analysis tools, marketing attribution models, and a passion for uncovering actionable insights from complex datasets.

Key Responsibilities:

• Develop and maintain comprehensive dashboards and reports to track key performance indicators (KPIs) for all paid marketing campaigns.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement across various channels.
• Conduct A/B testing and other experimental designs to optimize campaign creative, targeting, and bidding strategies.
• Develop and refine marketing attribution models to accurately assess the impact of different marketing touchpoints.
• Collaborate with marketing managers and channel specialists to set performance targets and provide actionable recommendations.
• Monitor industry trends and competitor activities to identify emerging opportunities and threats.
• Develop forecasts and budgets for paid media spend based on historical performance and projected outcomes.
• Utilize advanced analytical techniques, including statistical modeling and data mining, to uncover deeper insights.
• Present findings and recommendations to senior leadership and cross-functional teams in a clear and concise manner.
• Ensure data accuracy and integrity across all marketing platforms and reporting tools.
• Identify and implement new tools and technologies to enhance marketing analytics capabilities.

The ideal candidate will possess a Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field. A Master's degree is a plus. A minimum of 5 years of experience in performance marketing analysis, data analysis, or a related role is required. Proven experience with digital marketing platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads) and web analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. Proficiency in data analysis and visualization tools (e.g., Excel, SQL, Tableau, Power BI) is critical. Strong understanding of marketing attribution models, A/B testing methodologies, and statistical analysis is necessary. Excellent communication and presentation skills are required to translate complex data into actionable insights. Experience working in a hybrid remote/in-office environment is beneficial. This role offers the chance to significantly impact marketing effectiveness from our **Minneapolis, Minnesota, US** hub.

Our client is seeking a skilled Marketing Data Analyst to join their growing team. In this hybrid role, you will split your time between remote work and in-office collaboration, contributing to impactful marketing initiatives. You will be responsible for collecting, cleaning, and analyzing marketing data from various sources to identify trends, measure campaign effectiveness, and provide actionable insights to the marketing department. The ideal candidate will possess strong analytical skills, proficiency in data visualization tools, and a solid understanding of marketing principles. You will work closely with marketing managers to track key performance indicators (KPIs), develop reports, and make data-driven recommendations for optimizing marketing strategies. Responsibilities include conducting A/B testing, segmenting customer data, and evaluating the ROI of marketing campaigns. Strong SQL skills and experience with statistical analysis software are essential. You should also be proficient in tools like Google Analytics, Tableau, or similar platforms. Excellent communication skills are required to present complex data findings in a clear and understandable manner to both technical and non-technical stakeholders. This role requires a meticulous approach to data integrity and a proactive attitude towards uncovering insights that can drive business growth. Collaboration with cross-functional teams, including sales and product development, will be a key aspect of this position, necessitating occasional in-office presence for team meetings and strategic planning sessions. The successful candidate will be passionate about using data to understand customer behavior and improve marketing performance. Experience with CRM systems and marketing automation platforms is a plus. This role is critical for ensuring our client's marketing efforts are effective and data-informed, with the office located in Minneapolis, Minnesota, US .

Job Description

POSITION SUMMARY:

The Digital Marketing Data Analyst drives campaign success by managing URL tracking, maintaining dashboards, ensuring data quality, and delivering actionable insights. This role requires strong analytical skills and the ability to work with large, multi-source datasets. Proficiency in Google Analytics (or similar tools), SQL, and campaign reporting are highly valued. The ideal candidate communicates findings clearly and collaborates with stakeholders to enable data-driven decisions.

ACCOUNTABILITIES :

• Work independently and with members of the marketing analytics team to develop, validate, and be responsible for our emerging central repository of marketing campaign tracking URLs
• Partner with marketing, analytics, and IT teams to connect key data points that guide B2B and B2C marketing decisions based on click engagement data, operational metrics, and input from digital marketing analysts to support KPI planning and reporting
• Design and maintain dashboards that monitor full-funnel engagement across digital properties, email and SMS campaigns, tracking activity and contact movement through B2B and B2C journeys
• Extract and compile reports from multiple sources (e.g., Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, internal data warehouses) to support campaign measurement
• Track year-over-year performance pacing and progress against goals
• Apply analytical rigor to assess campaign effectiveness and identify opportunities for optimization
• Support marketing teams in benchmarking performance against global and niche industry standards
• Stay informed on industry trends and emerging technologies
• Perform other duties as assigned

REQUIRED QUALIFICATIONS:

• Proven experience as a Digital Marketing Data Analyst or similar data analyst role utilizing Google Analytics, or similar digital analytics tools
• Advanced experience with Microsoft Excel (e.g., pivot tables, charts, vlookup, etc.)
• Proficient with Microsoft PowerPoint and other applications in the Microsoft Office suite
• Familiarity with data warehouse platforms like Snowflake or AWS and data visualization tools (e.g., Looker, SF DataCloud, PowerBI, or Tableau)
• Experience with Salesforce Marketing Cloud and/or Salesforce CRM
• Superb communication skills
• Analytical skills and strong organizational abilities
• Attention to detail and data security concerns/protocols
• Good follow-up skills, collaborative engagement focused

Education and/or Experience:

• Bachelor's degree in Marketing, Business, Computer Science or Quantitative discipline, or equivalent experience.
• Minimum of 3+ years of experience in a Digital Marketing Data Analyst role

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

• Experience with Google GA4 event / key event reporting and Google Looker Data Studio
• Experience with Salesforce Einstein, Datorama reporting, Salesforce Interaction Studio
• Experience with sFTP systems (e.g., WinSCP and/or FileZilla)
• Experience with project management tools such as Jira and/or Asana

Responsibilities

POSITION SUMMARY:

The Digital Marketing Data Analyst drives campaign success by managing URL tracking, maintaining dashboards, ensuring data quality, and delivering actionable insights. This role requires strong analytical skills and the ability to work with large, multi-source datasets. Proficiency in Google Analytics (or similar tools), SQL, and campaign reporting are highly valued. The ideal candidate communicates findings clearly and collaborates with stakeholders to enable data-driven decisions.

ACCOUNTABILITIES :

• Work independently and with members of the marketing analytics team to develop, validate, and be responsible for our emerging central repository of marketing campaign tracking URLs
• Partner with marketing, analytics, and IT teams to connect key data points that guide B2B and B2C marketing decisions based on click engagement data, operational metrics, and input from digital marketing analysts to support KPI planning and reporting
• Design and maintain dashboards that monitor full-funnel engagement across digital properties, email and SMS campaigns, tracking activity and contact movement through B2B and B2C journeys
• Extract and compile reports from multiple sources (e.g., Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, internal data warehouses) to support campaign measurement
• Track year-over-year performance pacing and progress against goals
• Apply analytical rigor to assess campaign effectiveness and identify opportunities for optimization
• Support marketing teams in benchmarking performance against global and niche industry standards
• Stay informed on industry trends and emerging technologies
• Perform other duties as assigned

REQUIRED QUALIFICATIONS:

• Proven experience as a Digital Marketing Data Analyst or similar data analyst role utilizing Google Analytics, or similar digital analytics tools
• Advanced experience with Microsoft Excel (e.g., pivot tables, charts, vlookup, etc.)
• Proficient with Microsoft PowerPoint and other applications in the Microsoft Office suite
• Familiarity with data warehouse platforms like Snowflake or AWS and data visualization tools (e.g., Looker, SF DataCloud, PowerBI, or Tableau)
• Experience with Salesforce Marketing Cloud and/or Salesforce CRM
• Superb communication skills
• Analytical skills and strong organizational abilities
• Attention to detail and data security concerns/protocols
• Good follow-up skills, collaborative engagement focused

Education and/or Experience:

• Bachelor's degree in Marketing, Business, Computer Science or Quantitative discipline, or equivalent experience.
• Minimum of 3+ years of experience in a Digital Marketing Data Analyst role

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

• Experience with Google GA4 event / key event reporting and Google Looker Data Studio
• Experience with Salesforce Einstein, Datorama reporting, Salesforce Interaction Studio
• Experience with sFTP systems (e.g., WinSCP and/or FileZilla)
• Experience with project management tools such as Jira and/or Asana

Our client is seeking a highly analytical and insightful Senior Marketing Data Analyst to join their dynamic, fully remote marketing team. This role is pivotal in driving marketing strategy through robust data analysis and actionable insights. You will be responsible for tracking, analyzing, and reporting on the performance of marketing campaigns across various channels, identifying key trends, and providing recommendations for optimization. The ideal candidate possesses a deep understanding of marketing metrics, advanced analytical skills, and proficiency in data visualization tools and statistical software.

Responsibilities:

• Analyze marketing campaign performance across digital (SEM, social, email, display) and traditional channels.
• Develop and maintain dashboards and reports to visualize key marketing metrics and performance indicators (KPIs).
• Conduct in-depth analysis to identify audience segments, customer behavior patterns, and campaign effectiveness.
• Provide actionable insights and recommendations to optimize marketing strategies, budget allocation, and campaign creative.
• Collaborate with marketing managers and channel specialists to define measurement frameworks and ensure data accuracy.
• Perform A/B testing analysis and provide recommendations for improvement.
• Stay abreast of the latest marketing analytics tools, techniques, and industry best practices.
• Develop predictive models for customer lifetime value, churn, and acquisition.
• Ensure data integrity and accuracy by validating data sources and methodologies.
• Present findings and insights to marketing leadership and cross-functional teams.

Qualifications:

• Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field. Master's degree is a plus.
• 5+ years of experience in marketing analytics, data analysis, or a related role, with a strong focus on marketing performance.
• Proficiency in SQL for data extraction and manipulation.
• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Proficiency in data visualization tools (e.g., Tableau, Power BI, Looker).
• Experience with statistical analysis and modeling techniques.
• Strong understanding of marketing principles and digital marketing channels.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to translate complex data into clear insights.
• Ability to work independently and manage multiple projects in a remote setting.

This is an exciting opportunity to leverage your analytical expertise to shape marketing strategies from anywhere in the US. Our client offers a competitive salary, comprehensive benefits, and a collaborative remote work culture.

**Job Family** **:**
Research and Analysis Consulting
**Travel Required** **:**
Up to 10%
**Clearance Required** **:**
Ability to Obtain Public Trust
**What You Will Do** **:**
This team member is supporting a U.S. Federal Law Enforcement agency by collecting, analyzing, and reporting the results of open-source intelligence. This team member will identify trends, patterns, and links to criminal activity by extracting and aggregating business, financial, court, news, social media, cyber, trade, travel, shipping, transportation, crime, property, law enforcement, communications, supply chain, geolocation, blockchain, patent, education, and various other data sets from government, public, proprietary, and commercial databases. This team member will apply mathematical, quantitative, qualitative, and repeatable analytical methods to optimize research results and prepare detailed, actionable reports and presentations that support screening and vetting, lead development, and criminal analysis.
**What You Will Need** **:**
+ Must be able to OBTAIN and MAINTAIN a Federal or DoD "PUBLIC TRUST"; candidates must obtain approved adjudication of their PUBLIC TRUST prior to onboarding with Guidehouse. Candidates with an ACTIVE PUBLIC TRUST or SUITABILITY are preferred.
+ Bachelor's Degree
+ THREE (3) or more years of experience using government, public, proprietary, and/or commercial databases to collect, analyze, and report on the above-listed types of U.S. and international data with at least THREE (3) years of experience with the law enforcement, defense, and/or the intelligence community and THREE (3) years of experience aggregating open-source data and leveraging link analysis and/or data visualization tools to optimize the presentation of quantitative and qualitative results
**What Would Be Nice To Have** **:**
+ Specialized knowledge of methods, techniques and subject matter analysis applied to Federal investigations, plus skills in researching, collecting, and analyzing large amounts of raw data from various criminal investigative tools and other client-owned databases
+ Experience gathering information from BSA, law enforcement, open source, and/or dark web data sources and creating detailed products for law enforcement community members
+ Solid understanding of criminal activity, such as Forfeiture, Organized Crime, White Collar Crime, Fraud, Drug, and Financial/Money Laundering
+ Deep knowledge of financial crimes participating law enforcement agency organizational structures, functions, sources, and types of records maintained.
+ Experience conducting cryptocurrency tracing using a variety of blockchain tools (e.g. Chainalysis, TRM Labs, Elliptic, CipherTrace, Elementus, etc.) to evaluate transaction data and unravel interconnections between wallets and real-world identities.
+ Familiarity developing and delivering link analysis, data visualization, and dashboard reports and insights via tools such as i2 Analyst, Palantir, Tableau, PowerBI, Qlik, Spotfire, or others.
The annual salary range for this position is $74,000.00-$124,000.00. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs.
**What We Offer** **:**
Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.
Benefits include:
+ Medical, Rx, Dental & Vision Insurance
+ Personal and Family Sick Time & Company Paid Holidays
+ Position may be eligible for a discretionary variable incentive bonus
+ Parental Leave and Adoption Assistance
+ 401(k) Retirement Plan
+ Basic Life & Supplemental Life
+ Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
+ Short-Term & Long-Term Disability
+ Student Loan PayDown
+ Tuition Reimbursement, Personal Development & Learning Opportunities
+ Skills Development & Certifications
+ Employee Referral Program
+ Corporate Sponsored Events & Community Outreach
+ Emergency Back-Up Childcare Program
+ Mobility Stipend
**About Guidehouse**
Guidehouse is an Equal Opportunity Employer-Protected Veterans, Individuals with Disabilities or any other basis protected by law, ordinance, or regulation.
Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco.
If you have visited our website for information about employment opportunities, or to apply for a position, and you require an accommodation, please contact Guidehouse Recruiting at or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.
All communication regarding recruitment for a Guidehouse position will be sent from Guidehouse email domains including @guidehouse.com or . Correspondence received by an applicant from any other domain should be considered unauthorized and will not be honored by Guidehouse. Note that Guidehouse will never charge a fee or require a money transfer at any stage of the recruitment process and does not collect fees from educational institutions for participation in a recruitment event. Never provide your banking information to a third party purporting to need that information to proceed in the hiring process.
If any person or organization demands money related to a job opportunity with Guidehouse, please report the matter to Guidehouse's Ethics Hotline. If you want to check the validity of correspondence you have received, please contact . Guidehouse is not responsible for losses incurred (monetary or otherwise) from an applicant's dealings with unauthorized third parties.
_Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee._

The pay range is $92,000.00 - $166,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at .
**About us:**
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here ( .
Right on pace with Target's distinctive retail brand, Target Finance and Accounting are transforming for the better. As so much more than a behind-the-scenes number-cruncher, you will be a truly collaborative partner with a seat at the table. You'll bring your unique point of view, experience and passion for the work to your team and internal clients. In Finance, you'll be an integral voice in discussions that lead to Target's unparalleled shopping experience. Your analysis and recommendations will be directly applied to critical business decisions, from sales to merchandising and beyond. Within Finance, you'll enjoy the interesting challenges of the competitive retail space, and you'll have a 360-degree impact-rather than on just one part of the business. You'll see your contributions come to life in virtually every area of this dynamic enterprise. And you'll grow and be challenged in your career while having a healthy balance with life outside of work.
A role on the **Financial Planning and Analysis** team means providing insight and guidance to support Target's strategic growth strategies and financial decisions. You'll deliver objective and financially-focused insights to the business owners and finance leaders. You will be a critically important resource for long-term and annual financial planning, analysis and drive cross-company initiatives.
As a **Senior Manager on Target's Market Research and Analysis** team, you will be responsible for market analysis, strategic planning and location research for Target's new and existing store capital investment programs. You will partner closely across the Market Research, Finance and Properties-Real Estate, Operations, Stores and Merchandising teams to develop and communicate holistic market strategy, drawing on your expert geographic, store and market insights. You will influence both new store location strategy and existing store reinvestment decisions geared towards maximizing market value. You will own store sales forecasting for locations across your unique set of markets, driving for accuracy while evaluating the importance of store location attributes; interpreting strategic tradeoffs, competitive positioning, site dynamics, market trends, demographic and economic indicators. You will leverage your excellent communication skills for presentations to Senior Leadership across MRA, Real Estate, Finance and the Capital Committee. You will have the opportunity to contribute ideas to improve research methodologies, GIS systems, databases, demographics and analytical tools.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs _._
**About you:**
+ MA/MBA or equivalent in business, geography, urban planning or related field
+ 6-8 years relevant business experience
+ Strong analytical, decision-making, project management and organizational skills
+ Superior leadership skills with enthusiasm, initiative and a passion for results
+ Experienced in collaborating across departments/business units and driving results through collaboration
+ Outstanding interpersonal and communication skills; tailors message by audience, negotiate consequences, handle crisis, setbacks and conflicts constructively and diplomatically, and provide essential information to the right people at the right time; relationship-building aptitude
+ 20-25% Travel
**_This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here ( if you are curious to learn more about Minnesota._**
**Benefits Eligibility**
Please paste this url into your preferred browser to learn about benefits eligibility for this role: with Disabilities Act (ADA)**
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.

The pay range is $92,000.00 - $166,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at .
**About us:**
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here ( .
A role on the Financial Planning and Analysis team means providing insight and guidance to support Target's strategic growth strategies and financial decisions. You'll deliver objective and financially-focused insights to the business owners and finance leaders. You will be a critically important resource for long-term and annual financial planning, analysis and drive cross-company initiatives.
As a Senior Manager on Target's Market Research and Analysis team, you will be responsible for market analysis, strategic planning and location research for Target's new and existing store capital investment programs to ensure Target is positioned to win today and into the future.
You will partner closely across Market Research, FPA, Properties, Strategy and Insights, as well as core business including Merchandising, Market, and Operations teams to bring a Geo-Spatial lens to Target's key enterprise strategies, identifying tradeoffs across store location attributes, competitive positioning, market trends, as well as demographic and economic indicators.
You will leverage data-driven problem-solving approaches and key insights to influence how Target maximizes its geo-spatial footprint to achieve key performance metrics and position the store / market for growth.
You will influence new store and existing store investment decisions geared towards maximizing KPIs and identifying tradeoffs, through both established routines and through the development of new routines across key partners.
You will leverage your excellent communication skills for presentations to Senior Leadership across FPA, Properties and key partners.
You will have the opportunity to contribute ideas to improve research methodologies, GIS systems, as well as data and analytical tools. Job duties may change at any time due to business needs _._
**About you:**
+ MA/MBA or equivalent in business, economic, geography, urban planning or related field
+ 6-8 years relevant business experience
+ Strong analytical, decision-making, project management and organizational skills
+ Superior leadership skills with enthusiasm, initiative and a passion for results
+ Experienced in collaborating across departments/business units and driving results through collaboration
+ Outstanding interpersonal and communication skills; tailors message by audience, negotiate consequences, handle crisis, setbacks and conflicts constructively and diplomatically, and provide essential information to the right people at the right time; relationship-building aptitude
+ Strong problem-solving skills. Ability to break down problems into fundamental parts, identify root causes, synthesize findings, and make informed decisions
+ Proven ability to influence and communicate complex ideas effectively, verbally and in writing (including comfort with Excel and PowerPoint) 
+ Ability to take risks, learn quickly, challenge the status quo, and work under ambiguous circumstances
+ 0-5% Travel
**_This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here ( if you are curious to learn more about Minnesota._**
**Benefits Eligibility**
Please paste this url into your preferred browser to learn about benefits eligibility for this role: with Disabilities Act (ADA)**
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.

**Job Description**
**Work Arrangement**
**Remote:** This role is categorized as remote. This means the successful candidate may be based anywhere in the United States and is not expected to report to a GM worksite unless directed by their manager.
**Company Vehicle:** Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
**The Role**
The Lead Data Science Statistician - AV Safety Data Analysis will drive the statistical methods used to development and evaluation of autonomous vehicle (AV) performance safety metrics ranging from straightforward to advanced machine learning outputs. This position is part of the Safety Assurance for Effective Autonomous Driving Software (SAFE-ADS) department in the Global Product Safety, System, and Certification (GPSSC) organization. The SAFE-ADS department serves as the central body for automated driving system (ADS) safety. GM's vision is zero crashes, zero emissions, and zero congestion - AV safety is at the heart of driving forward this vision. If you seek to solve complex data science challenges and see your work drive positive safety change, this role is for you.
The ideal candidate will be an expert in data science, statistical modeling, and data development across the entire data maturity curve. They will have experience in automative, safety, and/or robotic industries and understand how to integrate physics and engineering into the foundational statistical methods and approaches. The technical leader is a self-starter and comfortable solving ambiguous problems. They are passionate about data and creating valuable insights that drive continuous safety improvements and confidence in the system.
As a technical leader in the SAFE-ADS data science team, you will provide robust statistical expertise and guidance, weigh alternatives, and explain the different approaches to senior leaders. You will address safety assurance related questions related to ADS behavioral performance and validation. This role involves working with large-scale data generated by the ADS system. One of the key elements is to scale data science work and accelerating time-to-delivery in insights which requires the integration of physics and engineering principles. As a leader, you'll play a key role in defining and advancing GM's AV quantitative measurement and risk assessment efforts. Your work will contribute to enhancing and scaling our existing safety risk assessment framework and help to ensure coverage of our operational design domain, foundational components of the overall safety case that guides decision-making and drives engineering across the entire AV technology stack.
**What You'll Do (Responsibilities)**
+ Develop and standardize best practices of statistical estimations and uncertainty model for use in ADS safety risk assessment framework
+ Work with the team to develop and implement scalable ADS performance measurement solutions to help ensure safe and compliant on-road behavior and build confidence in the results
+ Use an iterative method of development to share early results, identify emerging risks, and provide ongoing guidance
+ Assess bias estimation and subsampling strategies used by system engineering
+ Support Data Engineering and Software & Services (S&S) in the develop and automate pipelines and tooling of the measurement and risk framework
+ Conduct statistical analysis to evaluate ADS driving software aggregate measures
+ Raise the bar for on-road safety by continuously improving safety and AV measurement, and developing a feedback loop for software improvements
+ Collaborate across various AV development teams, including GPSSC, S&S, Data Engineering, and Legal organizations
+ Stay up to date on industry trends and advancements in data science and AI/ML to drive innovation within the team and cross-functionally
**This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate**
**Your Skills & Abilities (Required Qualifications)**
+ M.S. degree in quantitative discipline (statistics, operations, biostatistics, econometrics, or other relevant degree.)
+ 8+ minimum years of overall relevant experience, 5 years of which should be experience as a Data Scientist and/or Statistician in a corporate or government setting
+ Expertise in statistical modeling, machine learning and/or deep learning techniques
+ Prior experience with causal inference using instrumented variables and other forms of multifactor attribution methods
+ Expertise generating insights from multiple large-scale datasets
+ Proficiency in SQL and Python
+ Experience with data visualization tools and techniques
+ Collaborative team player and excellent communication and interpersonal skills, with ability to engage effectively with technical and non-technical stakeholders
+ Strong business consulting skills; ability to evaluate the big picture and solve strategic business problems
**What Will Give You a Competitive Edge** **(Preferred Qualifications)**
+ PhD in a quantitative discipline (statistics, operations, biostatistics, econometrics, or other relevant degree.)
+ Experience in safety, automotive, or robotics data science is preferred
**Compensation:**
+ The expected base compensation for this role is $160,200- $245,400 USD Annually
+ Actual base compensation within the identified range will vary based on factors relevant to the position
+ Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance
**Benefits:**
GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Benefits Overview**
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources ( .
**Non-Discrimination and Equal Employment Opportunities (U.S.)**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ( ) us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company ( Culture**
**How we hire ( diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations ( are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) ( . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.
**Job Description**
U.S. Bank is seeking a B2B Marketing Analyst to join our Wealth, Corporate & Institutional Banking (WCIB) Marketing team. This role is ideal for early-career professionals eager to grow in a collaborative, data-driven environment. As a Marketing Analyst, you'll support strategic decision-making by analyzing business data to uncover trends and generate insights. Your work will play a key role in shaping client and prospect engagement strategies through a data-informed lens.
**Key responsibilities:**
+ Use data to support decisions and recommend enhancements to initiative strategy based on insights.
+ Support the preparation and presentation of data findings and recommendations to stakeholders to inform strategy and improve outcomes.
+ Help set up and manage Salesforce campaigns to support Account Based Marketing (ABM) initiatives and events.
+ Configure systems to track KPIs while supporting data integration across CRM, marketing automation, and event platforms.
+ Work with partner teams to evaluate the business impact of ABM campaigns using data from CRM, marketing automation, and other technology platforms.
+ Contribute to the upkeep of people, technology, and processes that support measurement-enabling accurate and consistent tracking of marketing results.
+ Collaborate with team members to identify and help resolve data gaps or inconsistencies.
+ Apply best practices in campaign governance, data hygiene, and audience segmentation.
+ Assist with maintaining target account lists across marketing and sales platforms and support audience segmentation and list preparation for campaign execution.
+ Leverage tools like Excel, Salesforce, and SQL to analyze data and deliver actionable insights.
**Basic Qualifications**
+ Bachelor's degree, or equivalent work experience
+ Four to six years of experience in marketing industry
**Preferred Skills/Experience**
+ Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
+ Strong organizational, interpersonal and team building skills
+ Interest in B2B marketing, data analysis, and marketing technology
+ Comfortable working with Excel and running queries in SQL, with a willingness to learn and adapt to new tools and technologies
+ Familiarity with data visualization tools (e.g., Tableau, Power BI), CRM and marketing automation platforms is a plus. Strong attention to detail and organizational skills are essential
+ Eagerness to learn and collaborate with cross-functional teams
**Location Expectations**
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants ( .
**Benefits:**
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
+ Healthcare (medical, dental, vision)
+ Basic term and optional term life insurance
+ Short-term and long-term disability
+ Pregnancy disability and parental leave
+ 401(k) and employer-funded retirement plan
+ Paid vacation (from two to five weeks depending on salary grade and tenure)
+ Up to 11 paid holiday opportunities
+ Adoption assistance
+ Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
**E-Verify**
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program ( .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $81,515.00 - $95,900.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
**Posting may be closed earlier due to high volume of applicants.**