What Jobs are available for Marketing Director in Tampa?
Showing 13 Marketing Director jobs in Tampa
Brand Marketing Director
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Key Responsibilities:
- Develop and implement comprehensive brand strategies that align with company objectives and drive market share growth.
- Lead the creation and execution of integrated marketing campaigns across all relevant channels, including digital, social media, traditional advertising, and in-store promotions.
- Conduct in-depth market research and consumer insights analysis to identify emerging trends and opportunities.
- Define and refine product positioning, messaging, and value propositions for target audiences.
- Manage the brand budget effectively, ensuring optimal allocation of resources for maximum ROI.
- Oversee the development of creative assets and ensure brand consistency across all touchpoints.
- Collaborate with sales, product development, and R&D teams to ensure seamless product launches and lifecycle management.
- Build and mentor a high-performing marketing team, fostering a culture of creativity and accountability.
- Monitor competitive landscape and proactively adjust strategies to maintain a competitive edge.
- Analyze campaign performance and provide regular reports on key metrics and insights to senior management.
- Champion brand vision and values throughout the organization.
- Explore and implement innovative marketing technologies and tactics.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is highly desirable.
- 10+ years of progressive experience in brand management and marketing within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Expertise in developing and executing multi-channel marketing campaigns, with a strong emphasis on digital marketing and social media strategy.
- Excellent analytical and strategic thinking skills, with the ability to translate consumer insights into actionable marketing plans.
- Strong leadership and team management capabilities, with experience building and developing marketing teams.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated experience managing significant marketing budgets and achieving measurable results.
- Familiarity with market research methodologies and tools.
- Creative thinker with a passion for consumer brands and an understanding of consumer behavior.
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Social Media Marketing Director
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Responsibilities:
- Develop and implement a comprehensive social media strategy aligned with business goals for e-commerce growth and brand building.
- Manage all social media channels, including content creation, scheduling, community management, and paid social advertising.
- Analyze social media performance metrics, providing actionable insights and recommendations for continuous improvement.
- Oversee the creation of engaging and high-quality content (graphics, videos, copy) tailored to each platform and target audience.
- Build and foster relationships with influencers, brand advocates, and key stakeholders within the online community.
- Stay ahead of social media trends, platform updates, and emerging technologies to ensure innovative campaign execution.
- Manage the social media budget effectively, optimizing ad spend for maximum ROI.
- Lead, mentor, and inspire a team of social media specialists and content creators.
- Collaborate with cross-functional teams (marketing, sales, product) to ensure consistent brand messaging and integrated campaign efforts.
- Monitor online conversations and brand mentions, managing reputation and addressing customer inquiries promptly.
- Bachelor's degree in Marketing, Communications, or a related field. Master's preferred.
- 7+ years of experience in social media marketing, with at least 3 years in a leadership or directorial role, preferably within e-commerce.
- Demonstrated success in developing and executing impactful social media campaigns across platforms like Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.
- Strong understanding of social media analytics tools (e.g., Hootsuite Analytics, Sprout Social, Google Analytics) and how to leverage data for strategic decision-making.
- Exceptional content creation skills, including copywriting, visual storytelling, and basic graphic design/video editing.
- Experience with paid social media advertising campaigns and budget management.
- Excellent leadership, communication, and project management skills.
- Creative mindset with a keen eye for detail and brand aesthetics.
- Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
- Deep understanding of the e-commerce landscape and consumer behavior.
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Marketing Technology Director
Posted 2 days ago
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Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies
Certified as a Great Place to Work®
Fortune Best Workplaces in Financial Services & Insurance
Marketing Technology Director
**PRIMARY PURPOSE OF THE ROLE:** The Director, Marketing Technology leads the strategy and management of our current marketing tech stack and owns the coordinated upgrade and implementation of marketing automation, reporting and data analysis capabilities. This position will translate the marketing vision into a technology roadmap to meet Sedgwick's vision and key objectives.
**ESSENTIAL RESPONSIBILITIES MAY INCLUDE:**
+ Develop and implement the marketing technology strategy ensuring alignment with the overall Marketing and Sedgwick's initiatives.
+ Lead Administration of all current marketing tools including email, web design, automation, digital, measurement and SEO (e.g., Act-On, Crazy Egg, Google Analytics 4, Looker Studio, Sprout Social, Wrike and Genius Monkey)
+ Develop new strategies to replace existing tools or enhance existing capabilities.
+ Evaluate marketing processes and apply best in class tools to improve process efficiency and effectiveness.
+ Prepare technical and functional evaluation of current CRM capabilities and recommend new tools or processes if needed.
+ Drive the integration of AI and automation technologies.
+ Train internal users on tools to achieve strategic objectives.
+ Educate teams on best practices for analysis and technology by staying current on emerging marketing, GTM technologies and use cases
+ Plan the extraction and use of data from tools into other systems to meet key objectives.
+ Work Cross functionally with CDO, CIO, Sales, Marketing, Pricing, Finance and Client Services to ensure tools are integrated with larger Sedgwick tech stack strategy and plans.
**QUALIFICATIONS**
Bachelor's degree in Marketing, Business, IT, Engineering or a related field
8+ years of experience in B2B marketing technology.
Experience creating a martech vision and roadmap for a B2B company. 10+ years overall experience.
Experience leading martech transformation initiatives and driving change within a marketing organization
Experience in B2B website evaluation, lead generation, and Account-Based Marketing (ABM)
**TAKING CARE OF YOU**
+ Career Development and promotional growth opportunities.
+ A diverse and comprehensive benefits offering including medical, dental, vision, 401K, PTO and more.
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time. #remote
Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
**If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.**
**Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see** **sedgwick.com**
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Senior Creative Director, Experiential Marketing
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Qualifications: Bachelor's degree in Marketing, Design, Communications, or a related field. Master's degree or equivalent experience preferred. Minimum of 10 years of experience in creative roles, with a significant focus on experiential marketing, event design, or immersive installations. Proven track record of developing and executing award-winning experiential campaigns. Exceptional conceptual thinking, storytelling, and visual design skills. Strong understanding of brand strategy, audience engagement, and live event production. Experience leading and mentoring creative teams. Proficiency in relevant creative software and technologies. Excellent presentation, communication, and client-facing skills. Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment. Experience with digital integration in live experiences. A strong portfolio showcasing diverse and innovative experiential projects is required. Understanding of event logistics and production processes is beneficial. This role requires a blend of artistic vision, strategic thinking, and leadership.
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Director of Performance Marketing
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Director of Experiential Marketing
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Director of Experiential Marketing
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Responsibilities:
- Develop and implement a comprehensive experiential marketing strategy aligned with business goals.
- Conceptualize and design unique, impactful brand experiences and events.
- Manage all aspects of event planning and execution, including venue selection, vendor management, staffing, and production.
- Oversee budget development and management for all experiential marketing activities.
- Collaborate with creative teams to develop compelling visual and interactive elements for activations.
- Measure and analyze the effectiveness of experiential campaigns, reporting on key metrics such as ROI, engagement, and lead generation.
- Build and maintain strong relationships with external partners, including event agencies, suppliers, and sponsors.
- Stay current with industry trends, emerging technologies, and best practices in experiential marketing.
- Ensure all events and activations are executed flawlessly, adhering to brand standards and safety regulations.
- Develop and manage a team of marketing professionals dedicated to experiential initiatives.
Qualifications:
- Bachelor's degree in Marketing, Communications, Event Management, or a related field.
- Minimum of 8 years of progressive experience in experiential marketing or event management, with a strong portfolio of successful campaigns.
- Proven track record of conceptualizing and executing large-scale events and activations.
- Exceptional creativity, strategic thinking, and project management skills.
- Strong understanding of branding, consumer engagement, and marketing principles.
- Excellent negotiation and vendor management abilities.
- Proficiency in event management software and analytics tools.
- Outstanding communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
- Experience in the hospitality or tourism sector is a plus.
This is a fully remote role, requiring a self-motivated individual with excellent organizational skills and the ability to thrive in a distributed work environment.
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Director of Digital Marketing
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Lead Creative Director, Digital Marketing Campaigns
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Responsibilities include leading brainstorming sessions, developing compelling campaign narratives, and translating client objectives into impactful creative executions. You will be responsible for maintaining brand consistency and visual identity across all digital touchpoints, including social media, websites, email marketing, and digital advertising. This role requires a deep understanding of current digital trends, emerging technologies, and user behavior to create innovative and effective campaigns. You will present creative concepts to clients, articulate the strategic rationale, and champion creative vision throughout the production process. Mentoring and inspiring the creative team, fostering a collaborative and productive work environment, and ensuring projects are delivered on time and within budget are key aspects of this position.
The ideal candidate will have a Bachelor's degree in Fine Arts, Graphic Design, Marketing, or a related field, with a strong portfolio showcasing award-winning digital campaigns. A minimum of 10 years of experience in a creative leadership role within an agency or marketing environment is essential. Proven expertise in developing integrated digital marketing strategies, including social media, content marketing, SEO/SEM, and interactive experiences, is required. Exceptional leadership, communication, and presentation skills are paramount, with the ability to inspire confidence and drive consensus. Proficiency in creative software suites and a keen eye for detail are necessary. This position is based in Tampa, Florida, US , with a hybrid work arrangement, allowing for a balance between in-office collaboration and remote flexibility.
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Director of Digital Marketing Strategy
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