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Digital Marketing Strategy Manager
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Digital Marketing Strategy Manager
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Director, Digital Marketing Strategy
Posted 10 days ago
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Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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Digital Marketing Strategy Director
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Digital Marketing Strategy Lead
Posted 1 day ago
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Key responsibilities include:
- Developing and implementing innovative digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Managing and optimizing digital advertising campaigns (PPC, social ads) to achieve target ROI.
- Overseeing the creation of engaging and compelling digital content.
- Analyzing campaign performance data and providing actionable insights to improve effectiveness.
- Managing the digital marketing budget and ensuring efficient allocation of resources.
- Staying abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborating with cross-functional teams (sales, product, creative) to ensure cohesive brand messaging and campaign execution.
- Leading and mentoring a team of digital marketing specialists.
- Conducting market research and competitor analysis to identify new opportunities.
- Reporting on key performance indicators (KPIs) to senior management.
The ideal candidate will possess:
- A Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 7 years of experience in digital marketing, with a proven history of developing and executing successful strategies.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, communication, and project management skills.
- A creative mindset with a data-driven approach to decision-making.
- Experience managing a marketing budget and team.
This is a pivotal opportunity to shape the digital presence of a growing company and make a tangible impact on its success. You will have the chance to lead innovative campaigns and work within a collaborative and forward-thinking environment. The role requires a strategic thinker with a passion for digital innovation and a commitment to achieving outstanding marketing outcomes.
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Digital Marketing Strategy Director
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Director of Digital Marketing Strategy
Posted today
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Responsibilities:
- Develop and implement a cutting-edge digital marketing strategy aligned with overall business objectives.
- Oversee the planning, execution, and optimization of all digital marketing campaigns, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
- Manage and mentor a team of digital marketing specialists, providing guidance and fostering professional development.
- Define key performance indicators (KPIs) for all digital marketing initiatives and track progress against goals.
- Analyze campaign performance data, identify trends, and provide actionable insights to improve ROI.
- Manage the digital marketing budget, ensuring efficient allocation of resources.
- Stay abreast of the latest trends, technologies, and best practices in digital marketing and e-commerce.
- Collaborate with product, sales, and other cross-functional teams to ensure integrated marketing efforts.
- Develop and manage the company's online brand presence and reputation.
- Oversee website performance, user experience, and conversion rate optimization (CRO).
- Conduct market research and competitive analysis to identify new opportunities.
- Present marketing strategies and results to executive leadership.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or Master's degree preferred.
- Minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership or management role.
- Proven track record of developing and executing successful digital marketing strategies that drive significant business growth.
- Extensive experience with various digital marketing channels and platforms (Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, email marketing platforms, CMS, etc.).
- Strong understanding of SEO, SEM, content marketing, social media marketing, and data analytics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional leadership, team management, and communication skills.
- Proficiency in marketing automation tools and CRM systems.
- Experience in A/B testing and conversion rate optimization.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
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Director of Digital Marketing Strategy
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Director of Digital Marketing Strategy
Posted today
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Job Description
Key Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with overall business goals, encompassing SEO, SEM, social media, content marketing, email marketing, and paid advertising.
- Lead, mentor, and manage a team of digital marketing specialists, fostering a high-performance culture.
- Oversee the creation and execution of engaging and data-driven marketing campaigns across all digital platforms.
- Define key performance indicators (KPIs) and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Manage the digital marketing budget effectively, ensuring maximum ROI.
- Conduct market research and competitive analysis to identify emerging trends and opportunities.
- Collaborate with product, sales, and creative teams to ensure brand consistency and cohesive messaging.
- Manage relationships with external agencies and vendors as needed.
- Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
- Drive continuous improvement in website traffic, lead generation, conversion rates, and customer engagement.
- Develop and manage A/B testing strategies to optimize campaign performance.
- Report on digital marketing performance to senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or strategic role.
- Proven track record of developing and executing successful digital marketing strategies that have driven measurable results.
- Expertise in SEO, SEM, PPC, social media marketing, content strategy, email marketing, and marketing automation platforms.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms (e.g., HubSpot, Marketo).
- Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a team.
- Proficiency in managing budgets and optimizing campaign spend for maximum ROI.
- Creative thinking and problem-solving abilities.
- Experience in B2C or B2B marketing, depending on the client's industry.
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Director of Digital Marketing Strategy
Posted today
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Job Description
Key Responsibilities:
- Develop, implement, and manage integrated digital marketing strategies across all online channels.
- Define target audience segments and create data-driven customer journey maps.
- Oversee the planning and execution of paid search (SEM), social media advertising, and display advertising campaigns.
- Lead SEO strategy to improve organic search rankings and website traffic.
- Develop and manage content marketing initiatives, including blog posts, whitepapers, case studies, and social media content.
- Manage email marketing campaigns, including segmentation, automation, and A/B testing.
- Utilize marketing automation platforms to nurture leads and improve conversion rates.
- Analyze campaign performance data, generate insights, and provide regular reports to senior management.
- Manage the digital marketing budget, ensuring optimal allocation of resources and ROI.
- Stay current with industry trends, algorithm changes, and emerging digital marketing technologies.
- Collaborate with sales, product development, and other marketing teams to ensure cohesive brand messaging and campaign alignment.
- Identify and evaluate new digital marketing opportunities and platforms.
- Lead, mentor, and develop a high-performing digital marketing team.
- Ensure brand consistency and compliance with all marketing regulations.
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