Amazon News
Amazon Shifts Focus to Selling Cashierless Technology After Pullback from U.S. Stores
In recent years, Amazon has made headlines for revolutionizing the retail landscape with its cashierless technology, known as “Just Walk Out.”
However, the e-commerce giant is now shifting its focus from implementing the technology in its own stores to selling it to third-party retailers, a move that marks a significant change in strategy.
The Rise of Amazon’s Cashierless Vision
Amazon's journey into physical retail began with a visionary idea. In 2012, when Jeff Bezos was asked whether Amazon would enter the brick-and-mortar space, he expressed hesitation, stating that physical retail was already well-served.
Bezos, known for his innovative mindset, made it clear that if Amazon were to enter the space, it would have to be something uniquely Amazon.
By 2018, Amazon had found that vision with the launch of its Amazon Go stores, featuring the groundbreaking “Just Walk Out” technology.
The concept allowed customers to grab items and leave the store without the need to stand in checkout lines.
The technology, powered by overhead cameras, shelf sensors, and gated entry points, promised to transform the traditional shopping experience.
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