US business news
10 Great Marketing Slogans And How They Came To Life
Marketing slogans are more than just catchy phrases; they are powerful tools that encapsulate a brand's identity, mission, and appeal.
They resonate with audiences, create brand recognition, and sometimes even enter everyday language. Let's explore ten iconic marketing slogans and the stories behind their creation.
The very best make us instantly think of the brand the second we hear them.
Here are some of the best.
Nike - "Just Do It"
This globally recognized slogan was inspired by the last words of Gary Gilmore, a man facing a firing squad, who said, "Let's do it."
Dan Wieden, co-founder of Wieden+Kennedy, tweaked it to "Just Do It" for a 1988 Nike ad, capturing the spirit of determination and grit. It was a call to action that transcended sports and became a mantra for all walks of life.
It also has a slightly sinister origin, involving a convicted murderer.
... Read More