How Much Should You Earn? UK Salary Trends for 2025

How Much Should You Earn UK Salary Trends for 2025

In 2025, the UK labour market is undergoing a transformative phase, driven by macroeconomic recovery, industry-specific changes, and shifting employee expectations. With a rapidly evolving work culture, including hybrid working models and increased digitalisation, both employers and employees are reevaluating compensation frameworks. 

This news article investigates national and regional salary benchmarks, sector-specific wage data, and emerging trends, offering data-driven guidance for HR professionals, policy makers, and the workforce. While median and average salaries continue to grow nominally, real wage growth faces constraints due to persistent inflation. Variability in wages based on age, gender, and geography further complicates the picture. A nuanced understanding of these patterns is essential for negotiating salaries, setting hiring budgets, and formulating equitable compensation policies.

1. National Salary Overview

As of early 2025, the UK’s median annual salary for full-time employees stands at £37,430, with the overall median salary at £31,602. This reflects an upward trend in wage growth, continuing from 2023 and 2024, where salaries grew by approximately 4.8% annually. Meanwhile, average weekly earnings have risen to £728, marking a 6% increase over the previous year. However, when adjusted for inflation—which hovers around 3.8%—real wage growth has been modest at about 2.1%.

This increase in nominal wages is partially attributed to acute labour shortages in high-skill sectors and the ongoing cost-of-living crisis, prompting companies to offer more competitive salaries to attract and retain talent. At the same time, sectors such as hospitality and retail, while seeing some recovery, continue to offer wages below the national average. The government’s National Living Wage increase to £11.44 per hour in April 2025 also contributes to the uplift in earnings, especially for lower-income roles. Despite positive indicators, challenges such as wage stagnation in public sectors and regional disparities remain prevalent.

Understanding national trends provides a baseline, but more meaningful insights emerge when dissecting salaries by industry, region, and demographic group. For employers, staying competitive means benchmarking against national standards while also considering sector-specific and regional variables. For employees, these figures are a starting point for salary negotiation and career planning. In the sections that follow, we explore how these national averages break down across the UK landscape.

2. Industry-Specific Salary Benchmarks

The UK job market exhibits substantial salary variation across different industries. In 2025, sectors such as Technology, Finance, and Healthcare continue to command higher-than-average salaries due to specialised skill requirements and ongoing labour shortages.

Technology and IT: Professionals in this sector earn between £50,000 and £90,000 annually, with senior roles easily surpassing the £100,000 mark. Sub-sectors such as cybersecurity, artificial intelligence, and cloud computing are experiencing significant demand, leading companies to offer generous compensation packages. The surge in digital transformation initiatives across enterprises, coupled with the government’s tech-centric investment strategies, underpins this trend.

Finance and Accounting: Salaries in finance range from £45,000 to £80,000, with positions in auditing, risk management, and fintech startups seeing rapid wage inflation. London remains the epicentre of financial services, though secondary cities like Manchester and Edinburgh are growing in prominence due to regional investment incentives.

Healthcare: With an average salary range of £30,000 to £70,000, healthcare remains a critical sector with growing wage competitiveness. The NHS has introduced new pay scales for nurses and allied health professionals to address retention issues. Private healthcare providers, meanwhile, are aggressively recruiting, pushing up wage averages.

Construction and Trades: Salaries in construction range from £28,000 to £60,000, driven by a housing boom and public infrastructure projects. Skilled trades such as electricians and plumbers are particularly well-compensated due to demand-supply imbalances.

Renewable Energy: Emerging as a lucrative domain, this sector offers salaries from £35,000 to £75,000. Roles in solar engineering, wind turbine maintenance, and sustainability consultancy are on the rise, spurred by national climate goals and green investment funds.

In summary, understanding industry-specific benchmarks enables both employers and job seekers to calibrate their expectations realistically. These benchmarks not only reflect current economic dynamics but also signal future growth trajectories for specific career paths.

Average salaries by industry

3. Regional Salary Variations

Geography continues to be a key determinant of salary in the UK. Regional disparities in earnings are influenced by local economic conditions, cost of living, industrial composition, and access to employment opportunities. In 2025, London unsurprisingly tops the salary charts, with an average annual income of £49,455. This is followed by the South East (£39,038) and Scotland (£38,315), which benefit from diversified economies and investment in high-skill sectors.

Regions like the North East (£32,960), East Midlands (£33,973), and Wales (£34,303) lag behind the national average. These areas face challenges such as lower levels of inward investment, fewer large employers, and limited access to high-paying industries. However, initiatives like the UK Government’s “Levelling Up” agenda and devolution deals are expected to gradually close these gaps.

Remote working has also started to blur regional boundaries. Many professionals are now able to access London-based salaries while residing in lower-cost regions, although some employers are adjusting pay based on location. This raises new considerations for HR policies on geographic salary weighting.

Cost of living also plays a vital role. For instance, while London offers higher salaries, its high housing and commuting costs can erode disposable income. Conversely, areas like Yorkshire and the Humber (£34,401) and Northern Ireland (£34,378) provide better purchasing power despite lower average salaries.

Understanding regional variations is essential for organisations with nationwide operations, helping them structure equitable and competitive compensation. For workers, it informs decisions about relocation, remote work, and cost-of-living adjustments.

Ready to find your next job? Start searching now

Salaries in the UK typically rise with age and experience, peaking during the 40s before tapering off. This pattern is reflective of career progression, skill accumulation, and leadership responsibilities that come with tenure.

In 2025, the average salary by age group is as follows:

  • 18–21: £22,001
  • 22–29: £28,000
  • 30–39: £35,000
  • 40–49: £42,154
  • 50–59: £40,000
  • 60+: £35,000

Younger workers generally occupy entry-level positions, resulting in lower earnings. As individuals move into their 30s, they acquire specialised skills and often step into managerial roles, resulting in a marked salary increase. The 40–49 age group typically enjoys the highest compensation due to seniority and executive roles.

After 50, wages often plateau or decline, particularly in industries with early retirement norms or physically demanding roles. Additionally, age-related biases and slower upskilling rates can impact earning potential in older demographics.

These trends highlight the importance of lifelong learning and skills diversification. Employers can use age-based benchmarks to tailor career development programs and succession planning. Employees, meanwhile, can leverage these benchmarks to assess whether their earnings align with career stage norms.

5. Gender Pay Gap

Despite policy efforts and public awareness campaigns, the gender pay gap persists. As of 2025, the average gender pay gap is estimated at 7.0%, down from 7.5% in 2023. The disparity is more pronounced among workers aged 40 and over, often reflecting interruptions in career progression due to caregiving responsibilities and underrepresentation in senior roles.

Women are disproportionately concentrated in lower-paying sectors such as retail, education, and social care. In contrast, men dominate high-paying fields like finance, engineering, and technology. Flexible working arrangements, though increasingly common, have not fully mitigated the impact of part-time work on long-term earnings.

Companies are under growing pressure to publish gender pay gap data and implement corrective measures. These include bias training, equitable hiring practices, and transparent salary bands. Progressive employers are also investing in return-to-work programs and mentorship initiatives for women.

Closing the gender pay gap requires systemic change. It involves rethinking organisational culture, addressing unconscious bias, and promoting work-life balance. For employees, understanding how their earnings compare to gender-based benchmarks can empower them to advocate for fair pay.

Hiring?
Post jobs for free with whatjobs

6. Salary Growth and Inflation

Between December 2024 and February 2025, average regular earnings (excluding bonuses) grew by 5.9%. However, real pay growth, adjusted for inflation, stood at just 2.1%. This disconnect underscores the challenge of maintaining purchasing power amid persistent inflationary pressures.

Inflation is driven by several factors including energy prices, global supply chain disruptions, and wage pressures in high-demand sectors. While the Bank of England has taken steps to stabilise inflation through monetary policy, wage growth continues to lag behind cost-of-living increases for many households.

Certain sectors have seen disproportionate wage increases. For instance, tech and finance have outpaced inflation, whereas education and public sector roles have seen minimal real wage growth. This creates disparities that influence talent movement and retention.

Employers must consider inflation trends when determining salary increments. Failure to do so can lead to decreased morale and higher attrition. Employees should also assess whether annual raises keep pace with inflation and adjust salary expectations accordingly.

7. Remote Work and Salary Expectations

The rise of remote work has had a profound impact on salary expectations and employment models across the UK. As of 2025, hybrid and fully remote roles make up a significant portion of job listings, particularly in knowledge-based industries like tech, finance, and marketing.

With location becoming less of a constraint, companies are increasingly faced with decisions around pay parity. Some employers have adopted a “location-agnostic” approach, offering uniform salaries regardless of where employees are based. Others use location-based adjustments to reflect differences in cost of living.

Employees benefit from increased flexibility and access to roles that were once geographically restricted. However, remote work can sometimes limit access to promotions and visibility, especially in firms with mixed work models. Additionally, infrastructure disparities (such as internet reliability and home office setups) can impact productivity and, by extension, salary negotiations.

Understanding the long-term implications of remote work on compensation strategy is critical. Organisations must balance fairness, competitiveness, and operational efficiency. Employees should consider how remote flexibility factors into their total compensation, including work-life balance and professional development opportunities.

Need Career Advice?
Get employment skills advice at all levels of your career


Beyond base salaries, total compensation packages in 2025 are increasingly influenced by bonuses, equity, and non-monetary benefits. Companies are using these levers not only to reward performance but also to enhance retention and morale in a tight labour market.

Performance-Based Bonuses: Common in sales, finance, and senior management, these can range from 10% to over 50% of base salary depending on role and company performance.

Equity and Profit-Sharing: Startups and tech firms often offer equity or stock options as part of their packages, which can significantly boost long-term earnings potential. Larger firms are also adopting profit-sharing schemes to align employee interests with company success.

Benefits: Health insurance, pension contributions, wellness stipends, learning and development budgets, and flexible working hours are now expected in most mid-to-senior level roles. These benefits can add 10–30% to the perceived value of a compensation package.

Employees and employers alike should evaluate these components carefully. Transparent communication around bonus metrics, vesting schedules, and benefits usage can greatly influence job satisfaction and perceived fairness.

9. Conclusion

The salary landscape in the UK for 2025 reflects a multifaceted interplay of economic, regional, and demographic factors. While nominal salaries are rising, real income gains remain constrained for many due to inflation. Significant disparities exist between industries, age groups, genders, and geographic regions.

Employers need to adopt a data-informed approach to compensation, considering not just national benchmarks but also sectoral and regional nuances. Transparent pay structures, equity initiatives, and inflation-adjusted raises will be critical to attracting and retaining talent.

For employees, awareness of salary trends provides a strong foundation for informed career planning and negotiation. By benchmarking against current data, professionals can better evaluate their worth in the marketplace and make strategic decisions about job moves, upskilling, and financial planning.

Ultimately, the goal is to foster a labour market that is both competitive and fair, where compensation reflects contribution, and all individuals have the opportunity to earn what they truly deserve.

Frequently Asked Questions

1. How have average salaries in the UK changed in 2025 compared to previous years?

Average salaries in the UK have continued to rise in 2025, with full-time median earnings reaching £37,430. However, real wage growth remains modest due to inflation, resulting in an average real increase of just 2.1%.

2. Which industries are offering the highest salaries in 2025?

Technology, finance, and healthcare remain the top-paying sectors. Roles in AI, cybersecurity, financial analysis, and specialised healthcare services offer competitive salaries, often exceeding £70,000 for experienced professionals.

3. What impact has remote work had on salary structures?

Remote work has led to greater salary negotiation flexibility and geographic rebalancing. Some firms have adopted location-agnostic pay, while others adjust salaries based on regional cost-of-living differences.

4. How do regional salaries vary across the UK?

London remains the highest-paying region, with average salaries around £49,455. Other high-paying areas include the South East and Scotland, while regions like the North East and Wales offer lower averages due to local economic conditions