John Lewis has unveiled its eagerly anticipated Christmas 2023 commercial, which stars a huge Venus flytrap.
The firm has become famous for its innovative Christmas adverts in recent years, and has now released its 2023 effort.
In the narrative, a boy stumbles upon a package marked “Snapper, the ideal tree” accompanied by the message “Let Your Traditions Grow.” He lovingly raises the seedling, believing he is growing the quintessential Christmas tree.
READ MORE: Sainsbury’s Unveils Christmas Advert Starring Rick Astley
As it swiftly develops, the plant takes on a vibrant, mischievous character, keen to take part in the festive fun.
Snapper soon outgrows the living room and is sent outside.
But it is welcomed back inside on Christmas Day, where it hands out gifts.
The advert has been made by John Lewis’ new partner, the world-famous Saatchi & Saatchi.
John Lewis’ Customer Director, Charlotte Lock, said: “We are a nation that cherishes Christmas customs – ranging from timeless activities like pantomimes and tree decorating to the more recent ones such as DIY gift-making and virtual gatherings.
“The unique festive traditions we each hold dear are what make them truly meaningful.
“The film highlights the beauty of family and the evolution of traditions, underscoring that a ‘perfect’ Christmas is about the joy found in being together with those we love, no matter the form our traditions take.”
The advert is set to premier during Gogglebox on Channel 4 on Friday.
John Lewis has joined the rush of retailers launching their holiday commercials.
Michael Bublé headlines Asda’s advertisement as the “King of Christmas.
M&S Food has enlisted Hollywood stars Ryan Reynolds and Rob McElhenney.
And Sainsbury’s features 80s icon Rick Astley appearing in its commercial, alongside Graham Norton featuring in Waitrose’s holiday campaign.
