Online mattress retailer Emma will cut 200 employees or nearly 18 percent of its global workforce.
The company has adjusted its expectations for 2024 due to volatile global economic conditions affecting both the online and home sectors.
Emma had ambitious plans for 2024, which included business expansion and diversifying its product portfolio.
This year, the company opened its first UK store in London’s Westfield White City shopping centre.
The 3,035 sq ft store features an exclusive range of products available only in-store, alongside its core range of mattresses and accessories, such as pillows, duvets, toppers, and bed linen.
Emma had announced that this location would be the first of many standalone stores planned for the UK expansion.
It integrated new operational and financial systems to support its growth to maintain high service standards.
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However, these transitions proved more complex than anticipated.
As a result , as reported by Interior Daily, Emma has revised its growth projections and adjusted its organisational structure accordingly.
Emma’s products are also available at John Lewis, Furniture Village, and other retail partners.
Despite the layoffs, the company continues to focus on expanding its retail footprint in the UK.
