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WNYC parent to cut 12 percent jobs due to ad market challenges

By Nagasunder in US business news, posted September 27, 2023

New York Public Radio, the parent organization of WNYC news station, has announced 12 percent job cuts.

This decision comes in response to a significant decline in the advertising market, impacting its revenue.

The president and CEO of New York Public Radio, LaFontaine Oliver, told employees in a memo that a “free fall in the advertising market” had led to the layoff decision.

The organization operates WNYC, classical music station WQXR, and the Gothamist local news site.

It employs around 340 full-time and part-time staff members.

The memo didn’t provide details about which areas of the organization will be most affected.

However, Mr. Oliver emphasized preserving the organization's journalism and music efforts.

Moreover, the radio company also plans to eliminate most open positions.

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Like many public radio stations, New York Public Radio has been adapting to changes in audience behavior as listeners increasingly turn to platforms like Spotify.

The Covid-19 pandemic further accelerated these changes, particularly with fewer people commuting to work, which was a significant part of traditional radio listenership.

New York Public Radio has embraced evolving listener preferences.

It produced popular podcasts like "Radiolab" and "The New Yorker Radio Hour" to stay relevant in the changing media landscape.

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