Business is a high stakes world, where the consumer only really scratches the surface of what's going on.
Companies use their PR machines to control what the public gets to know, or they try to smooth things over if secrets are leaked.
But beneath the surface, companies often go a long way to keep secrets out of the public eye.
Here are some of the weirdest secrets from the world of big business.
The Secret Ingredient in Coca-Cola
One of the most enduring mysteries in the business world is the secret formula for Coca-Cola.
The recipe is known as as “Merchandise 7X."It is so closely guarded only a handful of people in the world know its exact composition. The original handwritten recipe is reportedly stored in a secure vault at the World of Coca-Cola museum in Atlanta, Georgia. The company goes to great lengths to keep this formula a secret, including using pseudonyms for ingredient suppliers and maintaining strict internal controls.
This level of secrecy has contributed to Coca-Cola's legendary status and continues to intrigue consumers and competitors alike.
Google’s Bizarre Hiring Practices
Google is famous for its innovation and cutting-edge technology. But it also has a reputation for its unconventional hiring practices.
In the early 2000s, the company would place cryptic mathematical puzzles on billboards and in print media, challenging potential candidates to solve them. Those who cracked the code were directed to a website where they could submit their resumes. This method of talent scouting not only attracted brilliant minds but also underscored Google’s commitment to creativity and problem-solving.
The company’s famous Googleplex headquarters is also equipped with nap pods, slides, and a wide range of recreational activities, emphasizing a unique work culture that prioritizes employee well-being and productivity.
IKEA, the Swedish furniture giant, is known for its affordable and stylish home furnishings. However, many customers have been puzzled by the strange names of IKEA products. This naming convention is not random but follows a specific system devised by the company's founder, Ingvar Kamprad, who was dyslexic.
To make it easier to identify products, Kamprad chose names based on Swedish geography, occupations, and other themes. For instance, beds and wardrobes are often named after Norwegian places, while bathroom items are named after Swedish lakes and rivers.
The quirky system has become a signature aspect of IKEA’s brand identity, adding an element of curiosity and charm to the shopping experience.
McDonald’s Global Menu Variations
While McDonald’s is synonymous with Big Macs and French fries, the fast-food giant offers a surprising array of regional menu items tailored to local tastes.
For example, In India, McDonald’s serves the McAloo Tikki, a potato-based burger catering to the vegetarian population. In Japan, customers can enjoy the Teriyaki McBurger, while in Germany, beer is available as a beverage option.
These adaptations highlight McDonald’s strategy of cultural sensitivity and customization, allowing the brand to maintain its global presence while respecting local preferences. This practice not only boosts local appeal but also showcases the company’s flexibility and willingness to innovate.
Disney’s Secretive Underground Tunnels
Disney theme parks are renowned for their magical experiences, but few visitors know about the extensive network of underground tunnels known as “utilidors” beneath Walt Disney World in Florida. These tunnels enable staff to move around the park without being seen by guests, ensuring seamless operations and maintaining the park’s immersive atmosphere. They house everything from trash chutes and storage areas to cafeterias and changing rooms.
This hidden infrastructure exemplifies Disney’s meticulous attention to detail and commitment to creating an unparalleled guest experience, maintaining the illusion of a perfect, magical world.
Apple’s Veil of Secrecy
Apple is legendary for its obsession with secrecy, especially over new product launches. The company enforces strict non-disclosure agreements and employs sophisticated security measures to prevent leaks. Employees are often kept in the dark about how their work fits into the larger picture.
This culture of secrecy extends to Apple's supply chain, with suppliers often required to comply with rigorous confidentiality clauses. This approach generates immense public anticipation and speculation, contributing to the hype and mystique surrounding Apple products.
