According to industry sources, Chinese online fast fashion brand Shein is making a comeback in India through a partnership with leading retailer Reliance Retail.<\/p>\n\n\n\n
Shein was among the apps the Ministry of Electronics and Information Technology banned in June 2020 due to escalating tensions with China along the Himalayan borders.<\/p>\n\n\n\n
Now, Shein has teamed up with Reliance Retail to capitalize on one of the world’s fastest-growing fashion <\/strong><\/a>markets.<\/p>\n\n\n\n Read More: Meta\u2019s India director resigns as company continues organizational changes<\/a><\/strong><\/p>\n\n\n\n The details of the partnership and its operational aspects were not disclosed, as Reliance Retail did not respond to inquiries.<\/p>\n\n\n\n Shein<\/strong><\/a>, which has faced scrutiny in certain markets like the US over sourcing practices, will leverage the opportunities presented in India.<\/p>\n\n\n\n It will utilize the country as a sourcing hub for its global operations, including the Middle East and other markets.<\/p>\n\n\n\n Read More: New India Assurance loses tag of Air India\u2019s \u2018lead insurer\u2019 to Tata AIG<\/a><\/strong><\/p>\n\n\n\n In return, Reliance Retail, with its extensive fashion brand portfolio, stands to benefit from the collaboration<\/strong><\/a>.<\/p>\n\n\n\n The agreement grants Shein access to Reliance Retail’s sourcing capabilities, warehousing, logistics infrastructure, and its vast portfolio of online and offline stores.<\/p>\n\n\n\n Established in 2008, Shein is renowned for its affordable pricing and is particularly popular among millennials for its trendy women’s wear and other apparel.<\/p>\n\n\n\n Need Career Advice? <\/strong>Get employment skills advice at all levels of your career<\/strong><\/a><\/strong><\/p>\n\n\n\n Despite the government ban, Shein products were still available through e-commerce<\/strong><\/a> platforms such as Amazon, and the matter was also brought before the Delhi High Court.<\/p>\n\n\n\n With this strategic partnership, Shein aims to regain its foothold in the Indian market, while Reliance Retail gains a valuable partner to strengthen its fashion offerings.<\/p>\n\n\n\n Follow us on YouTube<\/a>, Twitter<\/a>, LinkedIn<\/a>, and Facebook<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Chinese online fast fashion brand Shein is making a comeback in India through a partnership with leading retailer Reliance Retail, according to industry sources. <\/p>\n","protected":false},"author":5,"featured_media":43215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,2611,897],"tags":[1025,2831],"class_list":["post-43214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-indian-business-employment-news","category-world-news","tag-retailer","tag-shein"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/posts\/43214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/comments?post=43214"}],"version-history":[{"count":0,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/posts\/43214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/media\/43215"}],"wp:attachment":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/media?parent=43214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/categories?post=43214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/tags?post=43214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}