Gannett has sued Google and its owner, Alphabet, accusing them of monopolizing advertising-technology markets and engaging in deceptive commercial practices.<\/p>\n\n\n\n
Gannett claims Google and Alphabet have created monopolies over the tools publishers<\/a><\/strong> and advertisers use to purchase and sell online ad space.\u00a0<\/p>\n\n\n\n The company says the lack of competition in this field “depresses prices and reduces the amount and quality of news content available to readers.”<\/p>\n\n\n\n Read More: Gannett CEO faces backlash as journalists strike over layoffs and pay issues<\/a><\/strong><\/p>\n\n\n\n Google Ads Vice President<\/a><\/strong> Dan Taylor has refuted these allegations, saying: \u201cThese claims are simply wrong.\u00a0<\/p>\n\n\n\n \u201cPublishers have many options when it comes to advertising technology.<\/p>\n\n\n\n \u201cIn fact, Gannett uses dozens of competing ad services, including Google Ad Manager.\u201d<\/p>\n\n\n\n He stressed publishers retain most of the revenue using Google tools. <\/p>\n\n\n\n Read More: Google accused of violating antitrust laws in Europe<\/a><\/strong><\/p>\n\n\n\n He added: \u201cWe\u2019ll show the court how our advertising products benefit publishers and help them fund their content online.\u201d<\/p>\n\n\n\n Gannett’s case argues Google’s alleged misconduct has adversely affected news publishers, especially those operating local news outlets. <\/p>\n\n\n\n The company seeks significant damages from Google and Alphabet as a result.<\/p>\n\n\n\n Earlier this year, the Justice Department filed an antitrust lawsuit against Google to dismantle its business brokering digital advertising<\/a><\/strong> across the internet.<\/p>\n\n\n\n Need Career Advice?<\/strong> Get employment skills advice at all levels of your career<\/strong><\/a><\/p>\n\n\n\n The suit called for unraveling Google’s allegedly anticompetitive acquisitions, including its purchase of ad-serving company DoubleClick in 2008, and proposed the divestiture of its ad exchange.<\/p>\n\n\n\n Alphabet executives have vehemently denied the Justice Department’s allegations, asserting the case is based on incorrect facts and misinterpreting the law. <\/p>\n\n\n\n Separately, the Justice Department sued Google in 2020, claiming its maintenance of an illegal dominance in online search and related advertising. <\/p>\n\n\n\n Follow us on YouTube<\/strong><\/a>, Twitter<\/strong><\/a>, LinkedIn<\/strong><\/a>, and Facebook<\/strong><\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Gannett has sued Google and its owner, Alphabet, accusing them of monopolizing advertising-technology markets and engaging in deceptive commercial practices.<\/p>\n","protected":false},"author":5,"featured_media":45657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1065],"tags":[2336,604],"class_list":["post-45654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us-business-news","tag-gannett","tag-lawsuit"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/posts\/45654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/comments?post=45654"}],"version-history":[{"count":0,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/posts\/45654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/media\/45657"}],"wp:attachment":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/media?parent=45654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/categories?post=45654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/tags?post=45654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}