Alibaba’s Lazada has started a new round of layoffs across all levels of staff in Southeast Asia.<\/p>\n\n\n\n
It will affect employees in various commercial, retail, and marketing roles<\/a><\/strong>.\u00a0<\/p>\n\n\n\n The exact number of impacted employees remains undisclosed.<\/p>\n\n\n\n However, reports suggest it could be in the hundreds, with Singapore reportedly experiencing the most significant impact.\u00a0<\/p>\n\n\n\n Lazada, operating in multiple Southeast Asian countries, did not officially confirm the layoffs.<\/p>\n\n\n\n It said: \u201cWe are making proactive adjustments to transform our workforce, to better position ourselves for a more agile, streamlined way of working to meet future business needs.\u201d<\/p>\n\n\n\n Sources said all Southeast Asia markets are affected by the layoffs<\/a><\/strong>, which span various functions, and the process would unfold throughout the current week.\u00a0<\/p>\n\n\n\n Some employees have received meeting invitations from the company, though specific details remain pending.<\/p>\n\n\n\n Lazada, a subsidiary of Alibaba since 2016, faces increasing competition in the Southeast Asian e-commerce landscape.<\/p>\n\n\n\n It\u2019s notably from regional rivals such as Sea Limited’s Shopee and TikTok Shop. <\/p>\n\n\n\n The e-commerce company<\/a><\/strong> is navigating a challenging market exacerbated by developments such as the partnership between Indonesia’s GoTo and TikTok, which combined businesses to create an enlarged Tokopedia entity.\u00a0<\/p>\n\n\n\n This move was prompted by Indonesia’s ban on e-commerce through social media platforms in October, leading TikTok to suspend its e-commerce service, TikTok Shop.<\/p>\n\n\n\n Lazada’s latest round of job cuts occurs against a backdrop of leadership changes<\/a><\/strong>.<\/p>\n\n\n\n In June 2022, Lazada Group CEO Chun Li was replaced by James Dong, who previously served as the chief executive of Lazada Thailand and Vietnam. <\/p>\n\n\n\n Alibaba, Lazada’s parent, faced a turbulent 2023, scrapping plans to spin off its cloud business and undergoing significant management restructuring.\u00a0<\/p>\n\n\n\n Follow us on <\/strong>YouTube<\/strong><\/a>, <\/strong>X<\/strong><\/a>, <\/strong>LinkedIn<\/strong><\/a>, and <\/strong>Facebook<\/strong><\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Alibaba’s Lazada has started a new round of layoffs across all levels of staff in Southeast Asia.<\/p>\n","protected":false},"author":5,"featured_media":54651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[897,3],"tags":[977],"class_list":["post-54649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world-news","category-business-news","tag-layoffs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/posts\/54649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/comments?post=54649"}],"version-history":[{"count":0,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/posts\/54649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/media\/54651"}],"wp:attachment":[{"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/media?parent=54649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/categories?post=54649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatjobs.com\/news\/wp-json\/wp\/v2\/tags?post=54649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}