LinkedIn has announced Jessica Jensen as its new Chief Marketing and Strategy Officer, naming her the platform’s top marketer. The move comes eight months after the departure of Melissa Selcher, who served as LinkedIn’s Chief Marketing and Communications Officer for four years.
A Newly Created Role
Jensen’s position combines oversight of global marketing, brand, and corporate strategy.
She will report directly to Chief Operations Officer Dan Shapero and will begin her role on January 21, 2025.
Career Highlights
Jensen, who has served as Chief Marketing Officer at Indeed since March 2021, brings extensive experience to LinkedIn. Her resume includes senior marketing roles at major companies such as:
- Apple
- Yahoo
- OpenTable
In its announcement, LinkedIn praised her “deep understanding of the B2B marketplace,” emphasizing her ability to drive growth.
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A Longstanding Admiration for LinkedIn
On her LinkedIn page, Jensen expressed her admiration for the company, saying she has watched its evolution over the past two decades.
She said:
“LinkedIn has grown into a remarkable talent, advertising, and educational platform while helping people learn and grow as professionals.”
LinkedIn’s Recent Innovations
Under its ongoing evolution, the company has embraced emerging technologies and content trends:
- AI Integration: New AI tools enhance content creation and streamline hiring and sales processes.
- Video Growth: Video content has gained traction, with a 36% year-on-year increase in views.
- Revenue Growth: The platform reported a 10% year-on-year increase in revenue, reflecting its strong performance.
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Reflections on LinkedIn’s Brand Consistency
In an interview marking LinkedIn’s 20th anniversary, former CMO Melissa Selcher highlighted the company’s clear identity and consistent mission.
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Taking LinkedIn to New Heights
LinkedIn said:
“Our goal isn’t to change who we are or how we operate but to stick with the formula that works.”
Jessica Jensen’s appointment signals a fresh chapter for LinkedIn, blending her extensive expertise with the platform’s commitment to innovation.
