Aldi has unveiled its 2023 Christmas commercial, drawing inspiration from the classic Willy Wonka story and featuring its now-famous mascot, Kevin the Carrot.
This marks the eighth consecutive year Kevin and his pals have graced the festive promotions of the German retail giant.
Crafted by the ad agency McCann, the commercial kicks off with five fortunate winners - one of which is Kevin - among them, eagerly awaiting entry into William Conker’s gravy-centric paradise.
The commercial concludes with a heartwarming narration: “The spirit of festive generosity was palpable, for Christmas becomes even sweeter when shared.”
Jenna Townsend, Aldi UK's marketing head, commented, “The essence of Christmas is in unity and reveling in the festive spirit, even in challenging times - a sentiment Kevin embodies with his holiday wish.
"The holiday season wouldn’t be complete without Kevin the Carrot gracing our televisions. We're confident our customers will be thrilled to see him embrace the Yuletide cheer, as he returns for his eighth year with us.”
