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AG Barr Announces Up To 200 Job Cuts In Strategic Overhaul
https://www.whatjobs.com/news/united-kingdom/uk-employment-news/ag-barr-announces-up-to-200-job-cuts-in-strategic-overhaul
By Nithya Bose in Business News, posted March 15, 2024
AG Barr, the company behind the iconic drink Irn-Bru, has announced a significant restructuring resulting in nearly 200 job losses.
This move is part of an effort to streamline its operations across the UK.
The restructuring will close direct sales operations at its Moston, Wednesbury, and Dagenham facilities, impacting up to 160 positions.
The company will also shut down the Leeds office of its energy drink brand, Boost, affecting 35 employees.
This overhaul follows a comprehensive review of AG Barr's approach to selling products to independent retailers and convenience stores.
AG Barr will transition from a telesales model involving direct delivery to stores to a field sales model operating through existing wholesale channels.
The firm expects to create new field sales roles as part of this change, although the specific number of these positions has not been disclosed.
AG Barr intends to complete the restructuring by the end of June.
The adjustments within the Boost division come after AG Barr acquired the energy drink brand in December 2022 for up to £32 million.
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The integration of Boost into the broader Barr Soft Drinks operation is planned to be finalised by the end of this year.
AG Barr said: “The proposals are subject to full and proper consultation with impacted employees over the coming months.
“The company will do everything possible to support those affected throughout the process.”
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