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Iceland boosts delivery service with 250 new driver jobs

By Nithya Bose in Business News, posted March 1, 2024

Iceland is looking for 250 new delivery drivers to help grow its food delivery service.

This move aims to bolster its delivery network in anticipation of the upcoming Easter season.

Helen Tindle, HR Director for Iceland Foods and The Food Warehouse, said: “We are currently recruiting for over 250 home delivery driver roles across Iceland and The Food Warehouse, as we prepare for the busy Easter trading period.”

This strategic expansion comes as Iceland is positions itself to capture a larger portion of the online grocery market.

This is by appealing to budget-conscious consumers with its offer of free delivery—a notable contrast to Ocado's delivery fee of up to £7.

Despite Ocado reporting a significant annual loss, its collaboration with M&S has seen a positive financial outcome due to strong sales and cost-saving measures.

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Richard Walker, Iceland's Executive Chairman, said: “It’s very difficult to compete with someone who’s happy to make no money – speak to a bookseller trying to compete with Amazon.

“But now we’re in a really good place as a business to keep growing…we have massive online delivery business and we do more deliveries per week than Ocado now.”

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