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Logan Paul: YouTube sensation, businessman and pro-wrestler

By Hugh Fort in US business news, posted February 4, 2024

The role of the "influencer" has rapidly grown in prominence over the past decade.

Thousands of people have become seriously wealthy, putting themselves and their views on a range of subjects on platforms like YouTube and TikTok.

One of the most successful is Logan Paul, who has made vast sums from a number of hugely successful projects.

As well as an acute business brain, Paul has also shown he has considerable athletic prowess as he is currently working as a pro-wrestler in WWE.

At the time of writing, Paul holds the prestigious US Title and has been praised for the ease he has taken to the profession, both in the ring and on the microphone.

Early Life

Paul was born in 1995 in Westlake, Ohio.

He and his brother Jake, who has found his own niche as a boxer, started making videos in 2013 on the now-defunct platform Vine.

The two made a name for themselves in a range of six-second videos, a mix of stunts, comedy sketches and pranks.

Logan Paul continued to make videos on Youtube, amassing a massive following.

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Controversy and Backlash

Logan Paul's journey has not been without controversy. In late 2017, he faced significant backlash for a video filmed in Japan's Aokigahara forest, known for its association with suicides.

The video, which showed a dead person, was widely condemned for its insensitivity.

Paul apologized and took a brief hiatus, but the incident raised serious questions about the ethics of influencer culture and content moderation on social media platforms.

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Business Ventures and Boxing Career

Beyond social media, Logan Paul has ventured into various business endeavors.

He launched Maverick Apparel, a merchandise line that reportedly earned millions in its initial months.

He is probably best known for his energy drink Prime, launched with fellow YouTuber KSI.

Speaking in 2023, he said: “It’s been surreal to see our growth and now that we’re taking on the energy space, I’m excited to see where we can go.”

Paul has also stepped into the boxing ring, facing off against fellow YouTuber KSI in two highly publicized matches, further expanding his brand and revenue streams.

Philanthropy and Personal Growth

In response to his controversies, Paul has made efforts to engage in philanthropic activities.

He has raised funds for suicide prevention and mental health awareness, using his platform to advocate for these causes.

This aspect of his journey has been seen as a maturation and a more conscientious approach to his public persona.

Conclusion

Logan Paul's story is one of rapid rise, fall, and reinvention.

His ability to adapt to changing platforms and trends, combined with a knack for understanding his audience, has made him a significant figure in the digital age.

As he continues to evolve, Logan Paul remains a testament to the power and influence of social media in shaping modern celebrity.