Brand Manager (Equaline and Shoppers Value) - Remote
Job Details
Full Job Description
Job Overview:
The Brand Manager is responsible for driving
profitable brand growth in support of the Brands+ business. This role
will plan, direct, and
implement the US marketing strategy of
Equaline and Shoppers Value. They are responsible for working
cross-functionally with Sales,
Sales Operations, Merchandising,
Product Development, Product Business Management, and Finance to meet
goals and attain
metrics. Innovation is critical and the Brand
Manager must understand how to move with speed in developing new
products and
renovating old ones. It is an important position for
the company, and they are a key member of the Brands+ Brand Management
Team.
Job Responsibilities:
Innovation (50%)
•
Guides the development of new products from concept to launch. Utilize
category and consumer
insights to identify growth opportunities to
drive new product development.
• Establishes and executes
multi-year innovation pipeline from concept to commercialization.
• Develop new products and manage category white space based on
trends and consumer insights
including leading concept
presentations.
• Manage product and category lifecycle process
including brand portfolio activity, brand
investments, and/or
sunset plans.
• Recommend and partner with cross-functional groups
on SKU rationalization, sales, contribution
to category, and
profitability.
Business Leadership(25%)
• Leads, updates,
and optimizes integrated product, price, promotion, and packaging
strategies to
drive sales growth and EBITDA expansion.
•
Provide insight on promotion timing, pricing, and tactics to improve
sales and profitability for the
brand. Identify what is working at
a retailer and what is not and provide recommendations on
how to
improve performance.
• Oversees market research and analysis
including buying trends, competitor analysis, and
consumer
insights. Generates deep category, customer, consumer, and competitor
insights from
multiple sources including primary research,
secondary data sources, and customer interactions.
• Monitors and
analyzes market and competitor performance/activities.
• Prepares
for and attends monthly financial and S&OP Meetings, explaining the
business drivers.
• Develop compelling selling stories for key
customers to help secure new product listings and
support key
initiatives.
• Develop insights based on ad hoc analyses utilizing
Nielsen's syndicated data. These will include,
but are not limited
to, the following:
o Brand and category sales trends
o
Category and pricing segmentations
• Brand innovation/renovation;
New product sales measurement.
Strategic Planning (15%)
•
Understand the strategic vision of the company and marketing team to
align brand portfolio to
those visions.
• Develop strategic
brand plans for priority brands that utilize consumer insights and
cross-functional input from key stakeholders on the Brands+ team and
UNFI.
• Develop long-term, broad stroke 3+ year initiatives that
expand the brand presence, increase, and
diversify revenue
streams, and improve margins/ profitability.
• Responsible for
exclusive private label and national dynamics within the portfolio to
create a
winning strategy and reason for each.
Team
Collaboration (5%)
• Serve as the "Brand Steward" and ensure all
products, communications, promotions, and
initiatives align with
the brand.
• Peer-leadership of a cross-functional team to create
alignment and smooth release of products
and projects including
strategic initiatives, pricing, and sales initiatives.
• Be a
professional, excellent communicator, exceptional listener, and
provide consistent follow-up
and updates.
• Publisher and
creator of period brand performance reports and owner of brands for
quarterly
business reviews.
• Performs other relevant job
duties as required.
Project Management (5%)
• Responsible
for project management duties related to product launches, product
improvement,
and product rationalization initiatives and ensuring
targeted milestones are met on time.
• Create brand plan calendar
and timelines to ensure on-time deliverables by planning and being a
strong contributor.
• Performs other relevant job duties as
required.
Job Requirements:
Education/ Certifications/or
Equivalent combination of education training and experience:
•
Bachelor's degree in marketing or business preferred or equivalent
related experience and training.
• MBA preferred.
Experience:
• 5+ years of relevant work experience, preferably at a
consumer-packaged goods company in brand management,
• Proven
experience turning ideas into reality, starting with strategy to
executing tactics.
• Action-oriented with exceptional project
management and organizational skills; able to manage multiple, often
accelerated
projects at once.
• Proven ability to analyze and
interpret data and provide data-driven recommendations in line with
business objectives.
• Use of syndicated (Nielsen, IRI, SPINS)
consumption and HH panel data and consumer research.
• Strong
knowledge of promotion techniques, pricing policies and distribution
channels.
• Thorough understanding utilizing insights and trends
to create strategy, tactics and goals.
• Curious mindset and
passion for growing the brand and business.
• P&L and ROI basics
• Sales analytics
Knowledge/ Skills/ Abilities:
•
Excellent oral, written communication and excellent interpersonal
skills.
• Strong sense of urgency and project management skills.
• Team player and working leader.
• Highly motivated /
self-starter.
• Strong quantitative analysis skills.
• Ability
to prioritize a multitude of tasks.
• Ability to work in a
fast-paced environment and manage various projects at the same time.
• Meticulous attention to detail.
• Strong proficiency with
Excel & PowerPoint.
• Flexible and adaptable to learning and
understanding new technologies
• Some travel may be required.
All qualified applicants will receive consideration for employment
without regard to race, color, age, religion, sex, sexual orientation,
gender identity or expression, national origin, disability, or
protected veteran status. UNFI is an Equal Opportunity employer
committed to creating an inclusive and respectful environment for all.
- M/F/Veteran/Disability. VEVRAA Federal Contractor.
Brand Manager (Equaline And Shoppers Value) - Remote
UNFI
All Direct Job Ads are subject to WhatJobs Terms of Service. We allow users to flag postings that may be in violation of those terms. Job Ads may also be flagged by WhatJobs. However, no moderation system is perfect, and flagging a posting does not ensure that it will be removed.