Lifecycle Marketing Manager, Subscriber Acquisition (49804)

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.

About the Brand

Scientific American, the oldest continuously published magazine in the U.S., reaches millions of people each month through its print magazine, app, social media and on ScientificAmerican.com. We publish expert-written opinions and feature stories; news and feature articles by leading journalists; and award-winning graphics, art and multimedia. Visit scientificamerican.com and follow @ScientificAmerican / @Sciam

Job Title: Lifecycle Marketing Manager, Subscriber Acquisition, Scientific American

Location: New York - Hybrid Working Model

About the Role

As a Marketing Manager, you will be responsible for developing and executing lifecycle marketing campaigns and initiatives tailored to converting leads into paying subscribers and for positively impacting key metrics such as ecommerce conversion rate and digital subscription revenue. You’ll have a combination of skills from planning and executing marketing plans at the acquisition stage of the customer journey, project management, consensus building and an ability to coordinate resources from a variety of supporting teams including technology, product, editorial and more. You will make actionable recommendations that impact our business and critical growth goals. Your expertise will help us advance our investment in technology to create better targeted, more personalized experiences for each and every user across multiple channels. This role is located in our New York City office on a hybrid working model.

Role Responsibilities:

• Execute a communications strategy to foster a positive relationship with our users, increasing the ecommerce conversion rate

• Automate lifecycle marketing journeys and one-off campaigns, with an emphasis on email marketing, across our marketing channels in order to acquire new subscribers

• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy

• Create and manage segmentation and targeting strategies to optimize the customer journey

• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

• Partner with product, technology and data analytics to monitor campaigns through reports, metrics, and analysis of the marketing programs to achieve ROI goals and/or program effectiveness and success

Experience, Skills & Qualifications:

• Bachelor’s degree plus 3-5 years of marketing experience

• Proven project management experience

• Demonstrated understanding of testing frameworks

• Execution of lifecycle marketing campaigns

• Knowledge of automation and reporting tools

• Knowledge of the publishing industry

• Experience working with subscription business models

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Springer Nature US provides a comprehensive and competitive benefits package which includes the benefit offerings listed below: 

•    Medical, Dental and Vision 
•    401(k) with company match and contribution
•   Hybrid office working policy, Summer Hours, and paid time off
•  Flexible Spending and Commuter programs
•    Multiple Life insurance options
•    Disability coverage
•    Tuition Assistance
•    Voluntary benefits: Identity Theft Protection, Pet Insurance, and Legal Assistance Insurance
•    Employee Assistance Program
•    Family friendly benefits and a variety of employee discounts
•    An array of Employee Social Networks  

US Annualized Base Salary Range: $85,000 - $110,000. The salary offer may vary based on work experience, education, skill level and equity. The US salary range does not align with the salary ranges in other countries when converted to the currency of that country.

Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following “Equal Employment Opportunity Is The Law” poster:

At Springer Nature we value the diversity of our teams. We recognize the many benefits of a diverse workforce with equitable opportunities for everyone. We strive for an inclusive workplace that empowers all our colleagues to thrive. Our search for the best talent fully encompasses and embraces these values and principles. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here. .

For more information about career opportunities in Springer Nature please visit .