Manager, CRM Operations - NBC Sports Next

Full Job Description

Job Description

Maintain customer contact & deployment calendars and work with team to ensure all campaigns are planned, executed, and wrapped up. 

Manage and execute email and text channel marketing technical systems. Manage technical email and text system administrators.

Work cross-functionally with internal teams (Brand marketing, CRM, Ad Sales, etc.) to execute sophisticated email and mobile journeys, automations, behavioral, transactional, and triggered campaigns.

Ability to set up and deploy campaigns within Salesforce Marketing Cloud (SFMC). This includes creation and implementation of email, SMS, and push.  Understanding of data extensions, Journey Builder, and Automation Studio.

Ensure quality execution of campaigns, communication of and adherence to corporate policies, legal and regulatory requirements (ex: GDPR, CCPA) and departmental procedures.

Work with developers to ensure accurate customer-facing data is displayed correctly in corresponding emails and app communications. 

Publish timely, actionable results. Report on, and analyze, campaign performance data, and provide recommendations on campaign and process optimization. 

Monitor email deliverability, ensuring best practices for data hygiene, privacy, and opt-in standards. 

Ensure adherence to all guidelines for spelling, grammar, and punctuation through to legal, footers, CANSPAM etc. 

Collect & share competitive & industry trends, new technologies within CRM arena.   

All other duties as defined by Marketing Operations leads.