Marketing Manager

Full Job Description

The Marketing Manager is responsible for implementing and executing strategic marketing plans for the organization to attract potential customers and retain existing ones. He/she will lead marketing efforts by working with internal and external stakeholders and outside agencies to collaborate on establishing traditional and emerging marketing channels.

Job Responsibilities:

• Develop marketing projects. Develops and executes initiatives to reach target audiences through appropriate channels

• Write.Excellent written skills to successfully produce valuable collateral, engaging content, and deploy programs and other supporting materials

• Collaborate.Build strategic relationships with key stakeholders to promote brand awareness, coordinate market research and marketing campaign efforts

• Promote the effectiveness of marketing.Plan with various marketing functions to achieve marketing effectiveness goals

• Communicate.Uses strong communication skills to communicate progress and gaps across marketing and other departments

• Track expenses.Manages the tracking of various project budgets and invests wisely

• Track ROI.Build and deploy data-driven models to track ROI

• Develop content.Create compelling content to facilitate an ongoing dialogue with customers and prospects

• Execute campaigns and events.Develop, plan and execute campaigns to fulfill lead generation goals

• Increase company visibility.Perform market analysis and research competition with the end goal of increasing brand and company visibility

• Perform other duties as assigned

• Understand and adhere to all corporate policies to include but not limited to the ACI Code of Business Conduct and Ethics.