Recruitment Marketing Specialist

Full Job Description

Description:
We're seeking a Recruitment Marketing Specialist. You'll attract top talent to Stanford by crafting and executing high-impact recruitment marketing programs and campaigns. This role blends traditional marketing expertise with an understanding of the recruitment landscape, with a focus on data-driven decision-making.
What You'll Do:
Develop and execute strategic recruitment marketing campaigns across various channels (organic, paid, social) to attract qualified candidates aligned with our Employer Value Proposition (EVP).
Conduct in-depth analysis of programmatic ad campaigns to optimize performance, maximize return on investment (ROI), and inform future strategies.
Partner with hiring managers and recruiters to understand specific needs and develop targeted campaign messaging.
Manage and update job board brand profiles, ensuring alignment with our employer branding strategy and attracting a strong pool of candidates.
Help manage and update the Google Analytics platform to monitor website traffic data and user behavior insights
Foster employee advocacy through social media by creating engaging content and implementing strategies to encourage employee participation.
Top Qualifications:
2+ years of experience in recruitment marketing or a related field.
Proven track record of developing and executing successful recruitment marketing campaigns across various channels.
Analytical skills with experience in advertising performance analysis
Excellent written and verbal communication skills with the ability to craft compelling and targeted marketing copy.
Experience collaborating with cross-functional teams.
An understanding current recruitment marketing or able to learn fast.
Some knowledge of social media platforms
Bonus Points:
Knowledge of Applicant Tracking Systems (ATS).
Knowledge of Google Analytics

Requirements:
Remote/onsite/hybrid: Hybrid preferred but ok for remote
Top 3 requirements to hire? Campaign management, content marketing, collaboration