Social Media Management Specialist
Job Details
permanent
Sacramento, California, United States
Boost Media Group
03/27/2024
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Full Job Description
Boost Media Group is looking for a Social
Media Management Specialist to plan, implement, manage and
monitor the company's Social Media strategy in order to increase brand
awareness, improve Marketing efforts and increase sales.
Essential Duties and
Responsibilities:
•
Strategize, execute, and manage a portfolio of Social Media ad
campaigns.
• Develop marketing strategies and
create clear plans to achieve business goals.
•
Design funnels with a thorough understanding of LTV and CAC, not just
the initial acquisition of new customers/users.
•
Clearly communicate strategy, performance, and campaign
recommendations.
• Continuously measure and
optimize campaign performance to achieve objectives.
• Report on key metrics for every campaign with the ability
to analyze performance, identify areas for improvement, and justify
campaign decisions to and internal stakeholders.
• Conduct, gather and analyze market research to determine
social media opportunities and competitiveness.
Requirements
Minimum
Requirements:
• A
minimum of 5 years in Facebook Advertising and Analytics
• Strong problem-solving ability
•
Knowledge of B2C & B2B
• Strong Excel and
analytical skills
• Superior attention to detail
• Strong knowledge of Facebook Ads
• Proven track record of driving towards acquisition goals
under set targets, timelines, and budgets
•
Experience in creating an acquisition strategy
•
Knowledgeable in brand development strategy
•
Excellent verbal and written communication
•
Experience working both strategically as well as tactically to build,
deploy & track campaigns
• Experience in
optimizing landing pages and user funnels
•
Experience with A/B and multivariate experiments