HelloFresh has been fined £140,000 for sending 80 million spam emails and texts to customers.
The food delivery firm was fined after an investigation in 2022 by the Information Commissioner’s Office (ICO).
The investigation found 79 million emails and one million texts were sent over a seven-month period.
It began in March 2022 after 14 complaints were made directly to the regulator, and another 8,729 were made to the the 7726 spam message reporting service.
The ICO said the campaign marked a “clear breach of trust”.
The investigation found HelloFresh continued to contact customers who had asked it to stop.
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Andy Curry, Head of Investigations at the ICO, said: “This marked a clear breach of trust of the public by HelloFresh.
“Customers weren’t told exactly what they’d be opting into, nor was it clear how to opt out.
“From there, they were hit with a barrage of marketing texts they didn’t want or expect, and in some cases, even when they told HelloFresh to stop, the deluge continued.”
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A statement from HelloFresh given to the BBC said: “We have worked closely with the ICO.
“We have carefully considered their feedback and have made changes to our SMS and email policy,”
