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Companies That Came Back From The Brink Of Collapse
Large corporations can collapse as quickly as they grow, and reviving them from the brink requires significant effort. Some companies disappear into history, while others get absorbed by larger firms.
However, those that make a successful comeback rely on brilliant products, smart marketing, talented employees, and, sometimes, a bit of government support.
The companies on this list managed to stage some of the most dramatic corporate recoveries in history.
Lego: From the Brink to the Top of the Toy Industry
Lego has long been praised for its creativity-inspiring toys. However, just over a decade ago, the Danish company faced serious financial difficulties. It was discovered that Lego was unknowingly selling some products at a loss. Additionally, many of its new toy sets failed to excite customers.
To turn things around, Lego simplified its operations and recruited passionate designers dedicated to the brand. This new direction paid off. New sets, especially those tied to major franchises like Harry Potter, became a hit. The success of The Lego Movie series further boosted the company’s fortunes.
Today, Lego is the world’s largest toy company, and its biggest challenge is keeping up with the ever-growing demand.
Starbucks: Surviving the 2008 Financial Crisis
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