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How Walmart is helping Indian companies access 120 million customers
https://www.whatjobs.com/news/business-news/how-walmart-is-helping-indian-companies-access-120-million-customers
By Hugh Fort in Business News, posted January 25, 2022
One of America's biggest companies is now helping businesses in India gain access to more than 100 million shoppers in the US each month.
Walmart has been working with Indian exporters for more than 20 years and is now inviting a selection of sellers from the country access to around 120 million US shoppers every month.
The company has set a target of exporting $10 billion from India each year from 2027.
The businesses are invited to join the Walmart Marketplace scheme, which means the new businesses from India can access the Walmart Fulfilment Services, which allows them to use its warehousing and delivery infrastructure in the US.
The companies will also have the chance to use Walmart's platform tools to help them streamline their operations and manage their own promotions.
Wallmart, which has its head office in Bentonville, Arkansas, employs 1.6 million people in the US and 2.2 million worldwide.
Michelle Mi, Walmart Vice President, Emerging Markets and Business Development – Global Sourcing, said: " Building on our long history of partnership with Indian exporters, Walmart is now offering Indian businesses the opportunity to further their export dreams as Marketplace sellers.
"They will be able to leverage our global supply chain infrastructure and receive support to help them reach millions of daily customers in the U.S."
Rajneesh Kumar, chief corporate affairs officer of Flipkart - one of India's biggest online retailers, added: “The opportunity to easily access global consumers can be transformative for Indian sellers.
"Outstanding ‘Make in India’ brands can expand their global networks, learn export best practices and diversify their product categories in concert with Walmart as they take on the world.”
Pioneering firms in India like Delphi Leather India, Mahi Exports, Touchstone Gems & Jewelry and Welspun are among those already growing on Walmart Marketplace.
Archana Garodia Gupta, founder of Touchstone Gems & Jewelry, said: “As I bring Touchstone to a wider U.S. audience on Walmart Marketplace, I am excited by the potential for my fellow female entrepreneurs from India. The global growth of e-commerce creates an opportunity for women to realize their personal dreams of financial independence, support their families and communities, and contribute to the sustainable growth of India as sellers in the international marketplace.”
Image: Walmart
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