Dubai-based Pluugin E-commerce has announced its expansion plans in India, creating over 2,100 jobs over the next three years.
Currently operational in 12 states, the company plans to achieve complete pan-India coverage within 12 months.
India will also serve as the backend office for Pluugin’s global operations in Bangladesh, Nepal, and Sri Lanka.
Aparna Gupta, Founder and Managing Director of Pluugin E-commerce, said: “We truly believe that every brand has the potential to be borderless in today’s e-commerce landscape, and we intend to help them leverage this potential, with a strong focus on MSMEs.
“Our strategic entry into the Indian market brings new growth opportunities within the e-commerce space, enabling a global presence for all ‘Make in India’ brands.”
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E-commerce is rapidly growing in India, expanding its reach beyond metro cities into tier 2 and 3 areas.
The market is projected to be valued at $112.93 billion in 2024 and is expected to grow to $299 billion by 2029.
