Home » UK Business News » Asos shuffles product team as two senior directors exit

Asos shuffles product team as two senior directors exit

By Nithya Bose in UK Business News, posted October 12, 2023

Asos is undergoing changes in its product team with the departure of two senior directors.

The move comes amid its ongoing turnaround initiative.

After 17 years with the company, Menswear Product Director Stefan Pesticcio will leave at the end of the year.

Brands Director James Barron is set to depart by the end of this month.

The fashion retailer has not yet named replacements for these positions but is considering internal candidates.

In the interim, Tim Phipps, the Sportswear and Outdoors Director, will oversee global brands.

Furthermore, Asos recently welcomed Alejandra Mur, the founder and former CEO of Mango's sustainable fashion brand Alter Made, as the Director of Topshop, Topman, and venture brands within the Asos group.

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This coincides with the promotion of Elena Martínez Ortiz, who transitioned from Womenswear Director to Senior Product Director.

An Asos spokesperson said: “This is part of a wider change to our product teams which we’re incredibly excited about.

“Refreshing our leadership team and culture was a core part of the strategy José [Antonio Ramos Calamonte] set out last year and we’ve made these changes to align our organisational structure to our strategic priorities and to support our obsession with speed and execution of our Driving Change agenda.

“We’re grateful for their contribution to the business and wish them the best in their future ventures.”

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