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Black Friday deals failed to lift retail sales in November

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UK online retailers suffered a blow as Black Friday failed to boost sales.

The Royal Mail staff strikes in November have also taken a toll on retailers, as shoppers flocked toward physical stores.

The Office for National Statistics (ONS) stated that retail sales volumes fell by 0.4 percent last month.

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It shows a considerably weaker month than expected, after a 0.9 percent rise in October.

Online stores had a 2.8 percent decline in sales volume in November.

ONS director of economic statistics Darren Morgan said: "Retail sales fell overall in November, driven by a notable drop for online retailers, with Black Friday offers failing to provide their usual lift in this sector."

Postal employees went on strike on Thursday and Friday, November 24 and 25.

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Meantime, department store sales increased by 1.7 percent during the month, while household goods retailers like furniture stores' sales jumped by 4.4 percent.

Charlie Huggins, head of equities at Wealth Club, said: "Stores are faring better than online, probably aided by the Royal Mail strikes.

"All eyes now turn to the crucial Christmas period.

“The Royal Mail strikes should continue to provide some festive cheer for traditional retailers, by encouraging more last minute shoppers into stores."

Source: The Telegraph

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