But when companies get it right, it leads to commercials that are instantly memorable and that spring instantly to mind when the name of that company gets mentioned.
McDonald's, for example, is a master of advertising, creating numerous memorable slogans and commercials over its long existence.
Other commercials have become iconic since their launch and remain classics more than 50 years on.
This commercial from Wendy's contained a humorous dig at competitors' burgers, this ad featured three elderly ladies examining a big, fluffy bun with a tiny burger.
The catchphrase "Where's the beef?" quickly entered the American lexicon.
Old Spice: "The Man Your Man Could Smell Like" (2010)
This commercial featured Isaiah Mustafa delivering a monologue in a single continuous shot.
The commercial was funny, but also surreal.
It broke the mold for men's grooming products.
Dove: "Real Beauty Sketches" (2013)
This commercial was a powerful commentary on women's self-image.
It highlighted the discrepancy between how women view themselves and how others see them, emphasizing the tagline, "You're more beautiful than you think."
Always: "#LikeAGirl" (2014)
Another powerful commercial, this commercial from Always challenged stereotypes.
It turned the insult this ad turned the insult "like a girl" on its head, showcasing it as a statement of strength.
It went on to spark conversations about gender bias and confidence.
Volkswagen: "The Force" (2011)
Volkswagen tapped into the world's love for Star Wars in this heartwarming commercial from 2011.
It featured a young child dressed as Darth Vader attempting to use "the Force" around the house.
It culminates in the child 'starting' a Volkswagen Passat with the help of his father's remote control, using technology to recreate the magic of the Jedis.
British Airways: "The Face" (1989)
This was an ambitious ad for the UK airline featuring a mosaic of faces coming together to form a smiling face, symbolizing the airline's global reach and warmth.
It's remembered for its creativity and emotional impact.