What Campaign Performance Metrics Jobs are in the United States?

• Collect, clean, and manage large datasets related to student performance, engagement, and educational program outcomes.
• Perform statistical analysis to identify trends, correlations, and patterns in educational data.
• Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) for stakeholders.
• Interpret data findings and translate them into actionable insights and recommendations for educators and administrators.
• Collaborate with various departments to understand their data needs and provide tailored analytical support.
• Ensure data accuracy, integrity, and consistency across all analyses and reports.
• Conduct research on best practices in educational data analysis and reporting.
• Utilize statistical software and tools (e.g., SPSS, R, Python) to perform advanced analyses.
• Present findings and recommendations clearly and concisely to both technical and non-technical audiences.
• Stay updated on emerging trends and technologies in data analytics and educational assessment.

• Bachelor's degree in Statistics, Mathematics, Economics, Education, Data Science, or a related quantitative field; Master's degree preferred.
• Minimum of 3 years of experience in data analysis, preferably within the education sector.
• Proficiency in statistical analysis techniques and software (e.g., SPSS, R, Python with libraries like Pandas, NumPy, SciPy).
• Experience with data visualization tools (e.g., Tableau, Power BI, Looker).
• Strong SQL skills for data extraction and manipulation from relational databases.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to manage multiple projects and deadlines effectively.
• Strong written and verbal communication skills, with the ability to present complex data in an understandable manner.
• Familiarity with educational assessment principles and data privacy regulations is a plus.
• Detail-oriented with a high degree of accuracy.

*An English message to follow

Basée à Montréal, Detroit et Munich, Vention aide les fabricants à automatiser leurs opérations en un temps record grâce à la seule plateforme matérielle et logicielle alimentée par l’IA conçue pour l’usine. Notre technologie alimente plus de 25 000 machines dans 4 000 usines réparties sur 5 continents, et nous avons le privilège de collaborer avec une grande proportion des fabricants du Fortune 500, allant de la construction de fusées à l’automobile électrique, en passant par la robotique.

Chez Vention, vous travaillerez aux côtés de personnes passionnées et talentueuses qui ont à cœur leur métier et l’impact qu’elles créent. Nous formons une équipe de personnes ambitieuses qui évoluent grâce à un travail porteur de sens, en relevant des défis complexes, en apprenant rapidement et en constatant chaque jour les résultats de leurs efforts.

Nous avançons vite et visons haut, mais nous le faisons ensemble, avec soin, collaboration et respect. Notre culture valorise la diversité des perspectives et soutient votre développement grâce à un encadrement intentionnel, un leadership fort et des occasions concrètes de faire une réelle différence.

Nous sommes à la recherche d’un Gestionnaire principale, campagnes intégrées et performance marketing, pour diriger la planification, l’exécution et l’excellence opérationnelle des campagnes de marketing intégrées et des initiatives de génération de la demande de Vention. Ce rôle se situe à l'intersection des équipes de croissance (Growth), de marketing produit, de marque, des ventes et des opérations de revenus (RevOps). La personne choisie sera responsable de transformer les priorités stratégiques en programmes coordonnés et à fort impact qui stimulent le pipeline de ventes, les revenus et l'engagement des clients.

Relevant du directeur de la croissance, ce leader supervisera l'exécution des campagnes sur plusieurs canaux et dirigera une équipe responsable de leur planification et de leur exécution. Le candidat idéal est hautement organisé, axé sur les données, collaboratif et passionné par l'excellence opérationnelle, le développement d'équipe et l'atteinte de résultats commerciaux mesurables.

Ce rôle combine le leadership de campagne, l'expertise en marketing de performance, la gestion de personnel et l'exécution de programmes multi-fonctionnels afin d'accélérer la croissance et d'améliorer l'efficacité du marketing à l'échelle de l'entreprise.

Planification et exécution des campagnes

• Prendre en charge le processus de planification des campagnes de bout en bout pour les lancements de produits, les initiatives de génération de la demande, les programmes ABM (marketing basé sur les comptes), la syndication de contenu, les campagnes payantes et les initiatives de croissance stratégique.

• Bâtir et maintenir des feuilles de route de campagnes trimestrielles alignées sur les objectifs de croissance et de revenus de l'entreprise.

• S'assurer que les campagnes sont lancées à temps, selon le budget établi et conformément aux priorités convenues.

• Assurer l'alignement multi-fonctionnel entre les équipes de croissance, de marketing produit, des ventes, de la marque, du contenu et des opérations de revenus (RevOps).

• Établir la gouvernance des campagnes, les processus de planification et les meilleures pratiques opérationnelles.

• Développer des plans intégrés de mise en marché (go-to-market) qui alignent le positionnement des produits, le ciblage de l'audience, l'activation des canaux et les efforts d'aide à la vente.

• Veiller à ce que l'exécution des campagnes reste cohérente dans tous les canaux et toutes les régions.

Marketing de performance et génération de la demande

• Prendre en charge la planification stratégique des programmes de médias payants (recherche, réseaux sociaux, affichage, reciblage, syndication de contenu et canaux émergents) en partenariat avec le gestionnaire de campagnes.

• Collaborer avec le directeur de la croissance et les leaders marketing multi-fonctionnels pour développer des stratégies de génération de la demande trimestrielles et annuelles alignées sur les objectifs de pipeline et de revenus.

• Superviser l'allocation du budget média et les décisions d'investissement afin de maximiser la génération de pipeline, l'acquisition de clients et le retour sur investissement marketing.

• S'assurer que les stratégies de campagne sont fondées sur des données de performance, des informations sur l'audience et les priorités de l'entreprise.

• Diriger les efforts d'optimisation continus pour l'ensemble des canaux, des parcours de conversion et de la performance des pages de destination.

• Collaborer avec les équipes des opérations marketing et d'analyse pour améliorer l'attribution, les rapports, l'augmentation des conversions, la notation des pistes (lead scoring) et les cadres de mesure des campagnes.

• Piloter des programmes d'expérimentation et de tests pour découvrir de nouvelles opportunités d'acquisition et améliorer l'efficacité marketing.

• Formuler des recommandations sur la combinaison de canaux, l'allocation budgétaire et les investissements de croissance en fonction des tendances de performance et des objectifs commerciaux.

Leadership d'équipe

• Diriger et encadrer les gestionnaires de campagnes.

• Établir des objectifs clairs, des attentes de rendement et des plans de développement pour les membres de l'équipe sous sa responsabilité directe.

• Favoriser une culture de responsabilité, d'excellence opérationnelle, d'expérimentation et d'amélioration continue.

• Soutenir la planification des ressources et la gestion de la charge de travail au sein de l'équipe des campagnes.

• Veiller à ce que l'équipe maintienne un juste équilibre entre l'exécution des campagnes, l'innovation et les résultats de performance.

• Soutenir le recrutement, l'intégration et la croissance future de la fonction de campagne et de génération de la demande.

Gestion de programmes multi-fonctionnels

• Agir à titre de coordonnateur central pour les initiatives majeures de mise en marché.

• Identifier les dépendances, les risques et les goulots d'étranglement, et trouver des solutions de manière proactive.

• S'assurer que les livrables, les messages, les actifs et les activations de canaux des campagnes restent alignés tout au long de l'exécution.

• Maintenir la visibilité sur les priorités, les échéanciers et l'impact commercial des campagnes à l'échelle de l'organisation.

Mesure et optimisation

• Collaborer avec les équipes des opérations marketing et d'analyse pour établir les indicateurs clés de performance (KPI) des campagnes et les cadres de rapports.

• Prendre en charge les examens de performance des campagnes et des canaux, y compris la contribution au pipeline, les taux de conversion, le coût par acquisition (CPA), le ROI et l'influence sur les revenus.

• Présenter les données de performance, les recommandations et les occasions de croissance à la haute direction.

• Diriger les revues d'affaires trimestrielles axées sur l'efficacité des campagnes, l'efficience des investissements et les opportunités de croissance futures.

• Diriger les rétrospectives de campagnes et documenter les apprentissages ainsi que les meilleures pratiques.

Processus et excellence opérationnelle

• Développer des flux de travail et des modèles opérationnels évolutifs (scalable) qui améliorent la vitesse et la qualité de la livraison des campagnes.

• Optimiser les processus de gestion de projet, les calendriers de campagnes et les mécanismes de collaboration multi-fonctionnelle.

• Favoriser la cohérence dans la documentation, les rapports et la communication des campagnes.

• Améliorer les processus de réception des demandes, de priorisation, d'approbation et de lancement des campagnes.

• Plus de 7 ans d'expérience en marketing B2B, génération de la demande, marketing de performance, gestion de campagnes, marketing intégré ou dans un domaine connexe.

• Plus de 2 ans d'expérience en gestion de personnel à la tête d'équipes marketing hautement performantes.

• Expérience avérée dans l'élaboration et l'exécution de campagnes de marketing intégré et de génération de la demande multicanales.

• Forte compréhension du marketing de performance : recherche payante (paid search), réseaux sociaux payants (paid social), affichage (display), reciblage (retargeting), syndication de contenu et marketing basé sur les comptes (ABM).

• Capacité démontrée à gérer des budgets marketing, à optimiser les investissements et à générer des résultats mesurables en matière de pipeline et de revenus.

• Solide esprit d'analyse et expérience dans l'utilisation des données pour prendre des décisions commerciales et d'investissement.

• Expérience dans la création de cadres de rapports, de tableaux de bord de performance, de prévisions et de stratégies de mesure de campagnes.

• Excellentes compétences en gestion de projet, en communication, en gestion des parties prenantes et en organisation.

• Capacité à s'épanouir dans un environnement dynamique en forte croissance, avec des priorités changeantes et concurrentes.

Atouts

• Expérience dans le secteur du B2B ou dans des industries connexes.

• Expérience dans la gestion simultanée de programmes de marketing de performance et d'ABM.

• Expérience pratique avec Salesforce, HubSpot et Asana.

• Expérience dans la gestion de budgets médias annuels et dans la prévision de la performance du pipeline.

• Bonne connaissance de la modélisation de l'attribution, de la notation des pistes (lead scoring) et des meilleures pratiques en matière d'opérations marketing.

• Cheminement de carrière : De réelles possibilités d’évolution grâce à des plans de développement personnalisés, des évaluations biannuelles et un programme de mentorat.

• Développement professionnel : Formations continues sur la gestion de la performance, le leadership inclusif, la construction d’équipes performantes et la rétroaction constructive.

• Diversité et inclusion : Revues d’équité salariale, politiques inclusives et groupe-ressource pour les femmes offrant mentorat, réseautage et sessions d’apprentissage trimestrielles.

• Travail hybride : Profitez de la flexibilité de notre modèle hybride vous permettant de travailler de la maison certains jours.

• Engagement communautaire : Deux journées de bénévolat rémunérées par an pour redonner aux causes qui vous tiennent à cœur.

• Événements d’équipe : Activités tout au long de l’année, incluant le lancement annuel, le sommet des employés, des 5à7 trimestriels et des événements par département.

• Avantages sociaux complets : Régime complet d’assurances collectives pour vous et votre famille, dès votre premier jour.

• Compléments et avantages pour les nouveaux parents : Soutien financier et ressources pour accompagner les employés dans leur transition vers la parentalité.

1. Appel initial

2. Rencontre avec l’équipe

3. Étude de cas ou exercice à domicile

4. Décision et offre

Nous nous engageons à rendre chaque étape du processus inclusive et accessible. Si vous avez besoin d’adaptations, faites-le-nous savoir — nous veillerons à ce que vous disposiez de tout ce dont vous avez besoin pour réussir.

La culture de Vention

Vention est un environnement stimulant pour les personnes ambitieuses. Vous pensez que notre culture vous inspire ? Consultez notre guide complet de la culture ici .

Journée de démonstration 2025
Vidéo sur la culture

***

Headquartered in Montreal, Detroit and Munich, Vention helps manufacturers automate their operations in record time with the only hardware and software AI-powered platform built for the factory floor. Our technology powers over 25,000 machines across 4,000 factories across 5 continents and we have the privilege to work with a significant proportion of Fortune 500 manufacturers, from space rockets, to electrical cars, to robotics.

At Vention, you’ll work alongside driven and talented people who care deeply about their craft and the impact they create. We’re a team of high achievers who grow through meaningful work, solving complex challenges, learning fast, and seeing the results of our efforts every day.

We move quickly and aim high, but we do it together with care, collaboration, and respect. Our culture celebrates diverse perspectives and supports your growth through intentional development, strong leadership, and opportunities to make a real difference.

We are looking for a Senior Manager, Integrated Campaigns & Performance Marketing to lead the planning, execution, and operational excellence of Vention's integrated marketing campaigns and demand generation initiatives. This role sits at the intersection of Growth, Product Marketing, Brand, Sales, and RevOps and is responsible for transforming strategic priorities into coordinated, high-impact programs that drive pipeline, revenue, and customer engagement.

Reporting to the Director of Growth, this leader will oversee campaign execution across multiple
channels and manage a team responsible for campaign planning and execution. The ideal
candidate is highly organized, data-driven, collaborative, and passionate about operational
excellence, team development, and delivering measurable business results.

This role combines campaign leadership, performance marketing expertise, people management, and cross-functional program execution to accelerate growth and improve marketing effectiveness across the organization.

Campaign Planning & Execution
● Own the end-to-end campaign planning process across product launches, demand
generation initiatives, ABM programs, content syndication, paid campaign, and strategic
growth initiatives.
● Build and maintain quarterly campaign roadmaps aligned with company growth objectives
and revenue targets.
● Ensure campaigns are launched on time, within budget, and according to agreed-upon
priorities.
● Drive cross-functional alignment between Growth, Product Marketing, Sales, Brand,
Content, and RevOps teams.
● Establish campaign governance, planning processes, and operational best practices.
● Develop integrated go-to-market plans that align product positioning , audience targeting,
channel activation, and sales enablement efforts.
● Ensure campaign execution remains consistent across all channels and regions.

Performance Marketing & Demand Generation
● Own the strategic planning of paid media programs across search, social, display,
retargeting, content syndication, and emerging channels in partnership with the Campaign
Manager.
● Collaborate with the Director of Growth and cross-functional marketing leaders to develop quarterly and annual demand generation strategies aligned with pipeline and revenue
objectives.
● Oversee media budget allocation and investment decisions to maximize pipeline
generation, customer acquisition, and return on marketing investment.
● Ensure campaign strategies are grounded in performance data, audience insights, and
business priorities.
● Lead ongoing optimization efforts across channels, conversion paths, and landing page
performance.
● Collaborate with Marketing Operations and Analytics teams to improve attribution,
reporting, increase conversion, lead scoring, and campaign measurement frameworks.
● Drive experimentation and testing programs to uncover new acquisition opportunities and
improve marketing efficiency.
● Develop recommendations for channel mix, budget allocation, and growth investments
based on performance trends and business objectives.

Team Leadership
● Lead and mentor the Campaign Managers.
● Establish clear objectives, performance expectations, and development plans for direct
reports.
● Foster a culture of accountability, operational excellence, experimentation, and continuous
improvement.
● Support resource planning and workload management across the campaign team.
● Ensure the team maintains a strong balance between campaign execution, innovation, and
performance outcomes.
● Support hiring, onboarding, and future scaling of the campaign and demand generation
function.

Cross-Functional Program Management
● Act as the central coordinator for major go-to-market initiatives.
● Identify dependencies, risks, and bottlenecks and proactively drive resolutions.
● Ensure campaign deliverables, messaging, assets, and channel activations remain aligned
throughout execution.
● Maintain visibility into campaign priorities, timelines, and business impact across the
organization.

Measurement & Optimization
● Partner with Marketing Operations and Analytics teams to establish campaign KPIs and
reporting frameworks.
● Own campaign and channel performance reviews, including pipeline contribution,
conversion rates, CPA, ROI, and revenue influence.
● Present performance insights, recommendations, and growth opportunities to senior
leadership.
● Lead quarterly business reviews focused on campaign effectiveness, investment
efficiency, and future growth opportunities.
● Lead campaign retrospectives and document learnings and best practices.
Process & Operational Excellence
● Develop scalable workflows and operating models that improve campaign delivery speed
and quality.
● Optimize project management processes, campaign calendars, and cross-functional
collaboration mechanisms.
● Drive consistency in campaign documentation, reporting, and communication.
● Improve campaign intake, prioritization, approval, and launch processes.

● 7+ years of experience in B2B marketing, demand generation, performance marketing,
campaign management, integrated marketing, or related fields.
● 2+ years of people management experience leading high-performing marketing teams.
● Proven experience developing and executing multi-channel demand generation and
integrated marketing campaigns.
● Strong understanding of performance marketing across paid search, paid social, display,
retargeting, content syndication, and account-based marketing (ABM).
● Demonstrated ability to manage marketing budgets, optimize investments, and drive
measurable pipeline and revenue outcomes.
● Strong analytical mindset with experience leveraging data to make business and
investment decisions.
● Experience building reporting frameworks, performance dashboards, forecasts, and
campaign measurement strategies.
● Excellent project management, communication, stakeholder management, and
organizational skills.
● Ability to thrive in a fast-paced, high-growth environment with competing priorities.

Preferred
● Experience in B2B or related industries.
● Experience managing both performance marketing and ABM programs.
● Hands-on experience with Salesforce, HubSpot and Asana
● Experience managing annual media budgets and forecasting pipeline performance.
● Familiarity with attribution modeling, lead scoring and marketing operations best practices.

• Career pathing: Real opportunities to grow through personalized development plans, bi-annual employee reviews, and mentorship program

• Professional development: Continuous training in performance management, inclusive leadership, leadership operating model, team building, and giving/receiving feedback

• Gender diversity & inclusion: Pay equity reviews, inclusive policies, and a Women’s Employee Resource Group offering networking, mentorship, and quarterly learning sessions.

• Hybrid work: Enjoy flexibility with our hybrid model, allowing you to work from home on select days.

• Community engagement: Two paid volunteering days per year to give back to causes you care about.

• Team events: All year round employee events including annual kick-off, employee summit, quarterly happy hours, and department events.

• Comprehensive benefits: A complete group benefits plan for you and your family that start day one.

• Top-up and benefits for new parents: Additional financial support and resources to support employees during their transition to parenthood.

1. Initial Call

2. Meet the Team

3. Case or take-home interview

4. Decision & Offer

We’re committed to making every step of the process inclusive and accessible. If you require accommodations at any stage, please let us know, we’ll ensure you have what you need to succeed.

Vention is an uplifting environment for high achievers. Thinking that Vention’s culture would keep you energized? See our full culture guide here

Demo Day 2025
Culture Video

• Collect, clean, and analyze large datasets related to student performance, program effectiveness, and operational efficiency.
• Develop and implement data models, statistical analyses, and predictive algorithms to identify trends and patterns.
• Create comprehensive reports, dashboards, and visualizations using tools such as Tableau, Power BI, or similar to present findings to management, educators, and other stakeholders.
• Interpret data findings and provide actionable recommendations for curriculum enhancement, pedagogical strategies, and resource allocation.
• Collaborate with various departments to understand their data needs and develop custom analytical solutions.
• Ensure data integrity, accuracy, and security in accordance with organizational policies and relevant regulations.
• Stay current with best practices in data analysis, statistical modeling, and educational research methodologies.
• Assist in the development and implementation of data collection tools and systems.
• Present complex analytical findings in a clear, concise, and understandable manner to both technical and non-technical audiences.
• Contribute to a data-driven culture within the organization.

• Master's degree in Statistics, Mathematics, Data Science, Economics, Education, or a related quantitative field.
• Minimum of 6 years of experience in data analysis, statistical modeling, and data visualization, preferably within the education sector.
• Proficiency in SQL for data extraction and manipulation.
• Advanced skills in statistical software (e.g., R, Python with libraries like Pandas, NumPy, SciPy) and data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of statistical concepts and methodologies.
• Excellent analytical, problem-solving, and critical thinking skills.
• Superb communication and presentation skills, with the ability to explain complex data insights to diverse audiences.
• Experience with data warehousing concepts and ETL processes is a plus.
• Familiarity with educational assessment and data privacy regulations is advantageous.
• Ability to work effectively in a Hybrid setting, balancing remote work with on-site collaboration in San Antonio, Texas .

Citi is looking for a senior Marketing Performance Metrics & Optimization Manager to lead investment allocation, KPI tracking, and attribution strategy for one of the most dynamic consumer cards marketing organizations in financial services. Sitting within the U.S. Consumer Cards Marketing Business Execution team, this role shapes how hundreds of millions of dollars in marketing investment are measured, optimized, and governed. If you are a finance-forward leader who thrives on turning complex data into P&L outcomes, this is a high-visibility opportunity to own the analytical and operational backbone of a major marketing franchise.

• Lead the quarterly marketing investment allocation process for U.S. Consumer Cards, applying profitability metrics to optimize budget decisions and P&L performance across the portfolio.
• Own Cost Per Account reporting end to end, integrating Identity-Based Attribution methodology to sharpen measurement accuracy and chairing the monthly CPA forum with senior marketing stakeholders.
• Manage the tracking and reporting of critical marketing KPIs, translating quantitative results into clear, qualitative commentary that informs strategic decision-making.
• Drive the operationalization of Identity-Based Attribution across the organization, recalibrating existing forecasting models, reporting frameworks, and decision-making processes to reflect the new methodology.
• Govern key marketing process models within the enterprise architecture framework, including Campaign Performance Management and marketing strategy planning, while owning the official procedure documentation for investment allocation and KPI tracking.
• Deliver investment allocation management, CPA forum leadership, and KPI tracking as shared services for the Wealth Marketing organization, supporting Retail Bank, Citigold, and Mortgage segments.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

• 10 or more years of experience operating in complex, global environments with multiple senior stakeholders across finance, marketing, and analytics functions.
• Demonstrated experience building and managing comprehensive financial models for forecasting, budgeting, and variance analysis, with a strong background in FP&A or financial planning disciplines.
• Ability to define, track, and interpret marketing and business KPIs, and to translate financial data into clear, actionable insights for executive audiences.
• Experience leading and developing teams in a financial services or marketing operations setting, with a track record of accountability and delivery ownership.

Performance Metrics & Optimization Manager, Senior Vice President

Job Req Id:

Location(s): New York, New York, United States; Charlotte, North Carolina, United States

Job Type: On-Site/Resident

Posted: Jul. 02, 2026

Anticipated Posting Close Date: Jul 09, 2026

Citi is looking for a senior Marketing Performance Metrics & Optimization Manager to lead investment allocation, KPI tracking, and attribution strategy for one of the most dynamic consumer cards marketing organizations in financial services. Sitting within the U.S. Consumer Cards Marketing Business Execution team, this role shapes how hundreds of millions of dollars in marketing investment are measured, optimized, and governed. If you are a finance-forward leader who thrives on turning complex data into P&L outcomes, this is a high-visibility opportunity to own the analytical and operational backbone of a major marketing franchise.

• Lead the quarterly marketing investment allocation process for U.S. Consumer Cards, applying profitability metrics to optimize budget decisions and P&L performance across the portfolio.
• Own Cost Per Account reporting end to end, integrating Identity-Based Attribution methodology to sharpen measurement accuracy and chair the monthly CPA forum with senior marketing stakeholders.
• Manage the tracking and reporting of critical marketing KPIs, translating quantitative results into clear, qualitative commentary that informs strategic decision‑making.
• Drive the operationalization of Identity-Based Attribution across the organization, recalibrating existing forecasting models, reporting frameworks, and decision‑making processes to reflect the new methodology.
• Govern key marketing process models within the enterprise architecture framework, including Campaign Performance Management and marketing strategy planning, while owning the official procedure documentation for investment allocation and KPI tracking.
• Deliver investment allocation management, CPA forum leadership, and KPI tracking as shared services for the Wealth Marketing organization, supporting Retail Bank, Citigold, and Mortgage segments.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervising the activity of others and creating accountability with those who fail to maintain these standards.

• 10 or more years of experience operating in complex, global environments with multiple senior stakeholders across finance, marketing, and analytics functions.
• Demonstrated experience building and managing comprehensive financial models for forecasting, budgeting, and variance analysis, with a strong background in FP&A or financial planning disciplines.
• Ability to define, track, and interpret marketing and business KPIs, and to translate financial data into clear, actionable insights for executive audiences.
• Experience leading and developing teams in a financial services or marketing operations setting, with a track record of accountability and delivery ownership.
• Skilled at designing, mapping, and documenting operational processes, with the ability to simplify complex workflows for cross-functional teams.
• Ability to build high‑impact presentations for senior leadership that combine performance data with structured narrative to support strategic decisions.
• Proven ability to manage multiple workstreams simultaneously across a complex organization, balancing independent execution with strong cross‑functional partnership.

• Experience in consumer financial services, cards, or a related marketing‑intensive business, with familiarity in acquisition economics and customer lifecycle metrics.
• Exposure to marketing attribution methodologies, including identity-based or people-based attribution frameworks.
• A Master's degree in Finance, Business, Economics, or a related field.

• Bachelor's degree/University degree or equivalent experience
• Master's degree preferred

Apply now to bring your FP&A expertise and marketing analytics leadership to a role where your decisions directly shape how Citi's U.S. Consumer Cards business grows and performs.

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental and vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.

• Assist in the execution and management of digital marketing campaigns across various channels, including paid search, social media, and email.
• Support the creation and optimization of digital ad creatives and landing pages.
• Monitor campaign performance and assist in generating regular performance reports.
• Conduct keyword research and assist with SEO implementation efforts.
• Help manage social media content scheduling and community engagement.
• Support email marketing efforts, including list management and campaign deployment.
• Conduct research on industry trends, competitor activities, and target audience behavior.
• Collaborate with internal teams to gather assets and information for campaign execution.
• Ensure all digital marketing activities are compliant with brand guidelines and relevant regulations.
• Maintain organized records of campaign activities, budgets, and performance data.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 0-2 years of experience in digital marketing or a related field; internships are highly valued.
• Basic understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media platforms).
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently and manage tasks effectively in a remote setting.
• Eagerness to learn and adapt to new technologies and strategies.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Must be legally authorized to work remotely within the US.