Meta is considering subscription fees for EU users to access ad-free versions of Facebook and Instagram on their phones.
These potential charges of €13 (£11) monthly for mobile access come after regulatory pressure over its data usage and advertising practices.
Sources said Meta plans for a €17 fee for ad-free usage of the apps on the desktop.
Read More: Meta Considers Paid Ad-Free Facebook And Instagram In Europe
However, using both apps on mobile phones would cost monthly around €19.
This move follows a July ruling by the European Court of Justice.
It said Meta could not use personal data for personalised ads without explicit user consent, under the General Data Protection Regulation (GDPR).
Meta has introduced a plan known as “SNA” (subscription no ads).
It allows users to continue accessing Facebook and Instagram with free personalised ads or subscribe for an ad-free experience.
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The company is discussing these plans with Ireland’s Data Protection Commission.
The body is responsible for regulating Meta’s activities across the EU.
Tiktok also considering subscription model
TechCrunch also reported that TikTok is considering testing a $4.99 monthly subscription for an ad-free service in an English-speaking market outside the US.
The potential introduction of these fees is scheduled for next month to comply with the European Court of Justice’s ruling.
However, regulators are examining the proposed fees to determine whether they are affordable for users who prefer not to be targeted by adverts.
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Max Schrems, a prominent campaigner against Meta’s data practices, strongly opposes the subscription fees.
He said he would challenge them legally if implemented.
He said: “Fundamental rights cannot be for sale.
“Are we going to pay for the right to vote or the right to free speech next?
“This would mean that only the rich can enjoy these rights, at a time when many people are struggling to make ends meet.
“Introducing this idea in the area of your right to data protection is a major shift.”
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Meta’s CEO, Mark Zuckerberg, said in a senate hearing that “there will always be a version of Facebook that is free.”
Zuckerberg would “certainly consider” paid service
However, he noted that he would “certainly consider” a paid service.
Meta has already ventured into paid accounts this year.
The tech giant offers a subscription service with benefits like a verified account and direct customer support.
However, it does not provide an ad-free experience.
The EU has enacted new laws to regulate the practices of major tech companies, particularly regarding personal data usage for targeted advertising.
