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Digital & Social Media Marketing Coordinator
About Specialized

Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're a team of barrier-breakers, disrupters, and problem solvers, committed to building a diverse and inclusive workforce where every teammate can thrive as we inspire riders everywhere.

In Specialized Retail, we strive to be a transformative, inclusive, authentic, rider-focused, and collaborative team that creates the best bikes and delivers world-class rider care. We are looking for a driven teammate to join us on this journey.

Job Summary

This role can be based in Pomona, CA, Morgan Hill, CA or Salt Lake City, UT.

We are seeking a versatile Digital and Social Media Marketing Coordinator to support the Specialized Retail Marketing team. This hybrid role blends social media management and CRM support to drive community engagement, increase in-store traffic, and deliver world-class rider care. The ideal candidate will be highly collaborative, detail-oriented, and passionate about cycling and digital marketing.

How You'll Make a Difference

• Social Media Management: Develop and execute a locally authentic, brand-consistent social media strategy for Specialized Retail locations to drive traffic and engagement.
• CRM Program Support: Set up, execute, and optimize CRM campaigns, including email, SMS, and automated flows.
• Content Creation: Create and curate compelling digital content across social media, email, SMS, and web platforms.
• Campaign Execution: Collaborate cross-functionally to launch and manage digital marketing campaigns that align with Specialized Retail objectives.
• Content Calendar Management: Oversee content calendars and ensure timely deployment using platforms like Sprinklr.
• Internal Enablement: Build and maintain a Social Media Excellence Playbook to empower retail shop staff with best practices and social engagement guidelines.
• Measurement & Reporting: Analyze CRM and social media performance; provide actionable insights and recommendations for continual improvement.
• Retail Launch Support: Ensure all new retail locations establish a strong, brand-aligned social media presence from day one.
• Internal Education: Train and support retail teammates on CRM and social media best practices, tools, and platform usage.
• Tool & Asset Management: Manage third-party tools (Canva, Linktree, Eventbrite), organize social credentials, and assist in visual asset creation using Adobe Creative Suite.

• 2+ years of experience managing social media and digital marketing programs, preferably across multiple retail locations.
• Experience with CRM platforms like Klaviyo, Sprinklr, and Meta Business Suite.
• Proficiency in creating digital content and messaging for email, social, and web.
• Familiarity with SEO principles and front-end UX best practices.
• Strong analytical skills with experience using Google Analytics and social media reporting tools.
• Excellent project management, communication, and collaboration skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Passion for cycling, community building, and providing exceptional rider care is a plus.

• Competitive health care (Medical PPO or HDHP)*
• Dental*
• Vision*
• Health Savings Account (HSA)
• Short and Long Term Disability
• Company sponsored life insurance
• Optional Term Life Insurance
• Optional Critical Illness insurance
• Optional Critical Accident insurance
• Competitive vacation package*
• 401(k) with match
• 8 Weeks paid parental leave
• Paid company holidays
• Employee discounts on all product
• Deep partner retail discounts
• Fitness & Events Reimbursement
• Employee Assistance Program
• Commuter Benefits *if applicable in state
• *For eligible employees
• Compensation: $70k

• Ghee Hiang
• Full-Time

• Monitor e-commerce platforms (Shopee, Lazada),including product listings, updates, delistings, and returns management.

Responsible for writing, planning, and developing creative content, including text posts, videos, and images for use on social media platforms.

Engage with customers through online platform chats, addressing inquiries and taking appropriate actions.

Communicate and coordinate with internal teams, partners, and platform representatives.

Design creative artwork and content for social media platforms (e.g., images, edited photos, videos, etc.).

Design, develop, maintain, and produce graphic designs and multimedia to support the needs of the company and its departments.

Receive, direct, and maintain accurate records of all incoming related inquiries to the company.

Prepare and execute online promotions to increase sales of the companys products.

Perform any other ad-hoc tasks as required by the superior.

• Possess at least a Diploma or Degree in Marketing, Mass Communication, Multimedia Design, Graphic Design, or related fields.
• 12 years of experience in digital marketing, social media content creation, or e-commerce is preferred (Fresh graduates are welcome to apply).
• Proficient in English, Mandarin and BM to manage multilingual platforms and content.
• Basic photo & video editing skills using CapCut, Canva, Adobe Illustrator, photoshop or similar tools.
• Ability to plan and create engaging content (photo, video, copywriting) tailored to various digital platforms.
• Strong understanding of online marketing trends.
• Strong interpersonal skills and able to coordinate with internal teams effectively.
• We offer competitive salary package and attractive benefits including Employees Provident Fund (EPF), SOCSO, EIS, Annual leave, Medical insurance, Sickleave, Performance bonus & yearly bonus.

• Interested parties, please email your resume to or WhatsApp

Were excited to review your qualifications and explore how you can fit into our collaborative and innovative environment.

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Digital Marketing and Social Media Coordinator

Founded by Detroit philanthropists George and Ellen Booth in 1904, Cranbrook Educational Community is one of the world's leading centers of education, science, and art. Comprised of a graduate Academy of Art, contemporary Art Museum, Center for Collections and Research, House and Gardens, Institute of Science, and more than 1,600 students attending our Pre-K through 12 independent college preparatory Schools, Cranbrook welcomes thousands of visitors and students to its campus each year. Critics have called Cranbrook "the most enchanted and enchanting setting in America" and in 1989 it was designated a National Historic Landmark. The campus is located in Bloomfield Hills, Michigan, about 20 miles north of downtown Detroit. For more, please visit our website:

Cranbrook Academy of Art and Cranbrook Art Museum are currently accepting applications for a Digital Marketing & Social Media Coordinator. This position will support the creation, publication, monitoring, and management of the social media account for Cranbrook Art Museum, and assist with social media management for Cranbrook Academy of Art. This position will serve as a "chief storyteller," sharing insights and information about Cranbrook Art Museum with the goal of creating awareness, interest and traffic for exhibitions and programming.

In the Digital Marketing role, this individual will be part of a communications team that assists with digital promotion of the MFA programs at Cranbrook Academy of Art and exhibitions and programming at Cranbrook Art Museum through a variety of communication channels, including digital advertising, targeted email campaigns, and website content creation.

Responsibilities include, but are not limited to:

• Working with the Director of Communications and Communications staff, develop a comprehensive social media strategy for Cranbrook Art Museum that includes engaging social media campaigns highlighting exhibitions and collections to expand public awareness of the museum and drive visitor traffic.
• Through the Art Museum's social media channels, promote the museum's educational programs and camps, with the goal of increasing participation and enrollment. Promote the public programs of the museum to garner awareness and attendance.
• Work closely with curators and educators to develop content for the Art Museum. Advise on, conduct research, and help develop audio and video content for the Art Museum.
• Create and schedule content across all Cranbrook Art Museum social platforms.
• Analyze social media metrics and generate reports to establish benchmarks and inform strategy across all social media channels.
• Monitor and respond to social media channel comments across all Cranbrook Art Museum channels.
• Produce the Cranbrook Art Museum electronic monthly newsletter, What's Next .
• In conjunction with the Marketing and Communications team, maintain the calendar listings for Cranbrook Art Museum, ensuring that all events are posted on social media channels, websites, and listed in community calendars.
• As part of the Communications team, assist with the social media management of the Cranbrook Academy of Art social media channels, particularly during the recruitment season (late summer through early winter). This may include producing short video content for the Academy of Art at a few key moments during the recruitment season.
• Work with the Director of Communications and Communications staff to identify and develop other digital communications strategies, such as targeted email campaigns and paid digital placements for both Cranbrook Art Museum and Cranbrook Academy of Art.
• Keep abreast of the latest developments and best practices in social media and other digital engagement.
• In conjunction with the Director of Communications and Communications Staff, assist with content updates to the websites of Cranbrook Art Museum and Cranbrook Academy of Art, and ensure information is kept current; suggest improvements as appropriate.
• Attend regular staff meetings of the Art Museum and as needed for the Art Academy; meet with constituents as needed to gather information and present designs.
• The position is expected to handle multiple projects, meet deadlines and operate with a high degree of professionalism and independence while informing the Director of Communications of status on all projects at regularly established intervals.

Supervisory Responsibilities: Coordinates the services of other designers, photographers and other vendors in the production of social media content. Works closely with a variety of Academy and Museum staff to edit and proofread social media content before posting.

Requirements:

• A bachelor's degree is required, with 1-3 years of experience in social media, preferably in the arts and culture field.
• Experience in developing social media campaigns and strategy, preferably in the not-for-profit sector.
• Experience in creating and editing video content for social media campaigns.
• Excellent writing and proofreading abilities.
• Strong research skills required.
• Excellent organizational and oral/written communication skills are required. Writing, editing, and copy-editing skills are mandatory. Must be adept at presenting complex ideas and concepts eloquently in writing.
• Experience and fluency in social media platforms Instagram, Facebook and TikTok.
• Experience with additional platforms and Sprout Social (or other social management tools) highly desired.
• Working knowledge of image and video editing is required. Adobe Premiere preferred.
• Prior knowledge, interest, and/or experience in contemporary art, craft, design, and architecture is preferred.
• Apple Macintosh proficiency is required. Proficiency with Adobe Creative Suite programs including InDesign, Illustrator, and Photoshop desired.
• Working knowledge of WordPress, the platform used for both the Academy and Art Museum websites, is preferred.
• Experience with Google Analytics, Google AdWords desired.
• A valid Michigan driver's license with a satisfactory driving record is required.
  
  

Cranbrook offers competitive compensation and benefits that include medical, dental, life insurance, long-term and short-term disability, and retirement programs with employer contribution. We also offer generous paid time off, 11 paid holidays and 3 floating holidays, employee discounts, and a unique environment in an educational setting that values collaboration.

Interested candidates should submit a curriculum vitae or resume and a cover letter detailing interest in the position and relevant experience.

For more information about the Academy of Art and the Art Museum, please visit the website:

Home | Cranbrook Academy of Art

Contemporary Art in Metro Detroit | Cranbrook Art Museum

• Manage and optimize TikTok Shop storefronts across multiple brands
• Plan and execute creator campaigns, including commission bursts, product seeding, livestream support, and paid media initiatives (GMV Max & Shop Ads)
• Oversee UGC strategy-source, review, and deploy content to support paid, organic, and affiliate growth
• Host and support TikTok Shop live sessions to drive conversions and affiliate engagement
• Oversee creator communities via WhatsApp and/or Discord, ensuring regular communication, updates, and campaign alignment
• Manage and optimize TikTok Ads, including GMV Max and Shop Ads, in partnership with marketing and performance teams
• Work with affiliate programs (e.g. TikTok Shop and Shopify Collabs) to drive creator engagement and performance
• Plan and execute product promotions and campaigns, aligning timing and messaging with creator pushes and platform features
• Analyze performance data, creator metrics, and campaign ROI to continuously improve strategy

• 2-4 years of hands-on experience with TikTok Shop and creator management
• Strong understanding of short-form content, UGC, and TikTok trends
• Experience running livestreams and supporting live selling activations
• Skilled in campaign planning, creator outreach, and relationship management
• Experience managing TikTok Ads (GMV Max / Shop Ads) and understanding of attribution and platform metrics
• Comfortable engaging and managing creator communities across group chats and online forums
• Highly organized, collaborative, and results-oriented with a pulse on what's working on the platform

TikTok Shop SpecialistNew York City | In-Office Mon-ThursWe're a fast-growing brand accelerator looking for a TikTok Shop Specialist to help drive growth across our portfolio of brands. You'll be at the forefront of TikTok commerce-managing storefronts, overseeing creator communities, running paid ads, and driving campaigns that convert.This role is ideal for a candidate with hands-on experience in TikTok Shop, influencer marketing, UGC strategy, and TikTok paid ads.What You'll Do:Manage and optimize TikTok Shop storefronts across multiple brandsPlan and execute creator campaigns, including commission bursts, product seeding, livestream support, and paid media initiatives (GMV Max & Shop Ads)Oversee UGC strategy-source, review, and deploy content to support paid, organic, and affiliate growthHost and support TikTok Shop live sessions to drive conversions and affiliate engagementOversee creator communities via WhatsApp and/or Discord, ensuring regular communication, updates, and campaign alignmentManage and optimize TikTok Ads, including GMV Max and Shop Ads, in partnership with marketing and performance teamsWork with affiliate programs (e.g. TikTok Shop and Shopify Collabs) to drive creator engagement and performancePlan and execute product promotions and campaigns, aligning timing and messaging with creator pushes and platform featuresAnalyze performance data, creator metrics, and campaign ROI to continuously improve strategyWhat We're Looking For:2-4 years of hands-on experience with TikTok Shop and creator managementStrong understanding of short-form content, UGC, and TikTok trendsExperience running livestreams and supporting live selling activationsSkilled in campaign planning, creator outreach, and relationship managementExperience managing TikTok Ads (GMV Max / Shop Ads) and understanding of attribution and platform metricsComfortable engaging and managing creator communities across group chats and online forumsHighly organized, collaborative, and results-oriented with a pulse on what's working on the platform

• Grow and manage Cambridge Source social media management offering
• Onboard financial professionals to social media service
• Conduct strategy and analytics calls with financial professionals
• Create and review analytics reports
• Curate and write content for print, web, social, and digital applications
• Maintain social media content development calendar using Hootsuite
• Investigate and integrate new digital marketing solutions into Source Marketing offerings
• Recommend and implement digital marketing best practices for a financial professional's business
• Provide client service and professional guidance that helps foster long-term relationships, and reinforce a positive experience with financial professionals
• Work collaboratively within a creative team, and collaborate with other teams to support financial professionals' marketing needs

• Premium benefit package including medical, vision, dental, life and long-term disability insurance
• Vacation/sick time
• 401K retirement plan with company matching program
• Eleven paid holidays

• Grow and manage Cambridge Source social media management offering
• Onboard financial professionals to social media service
• Conduct strategy and analytics calls with financial professionals
• Create and review analytics reports
• Curate and write content for print, web, social, and digital applications
• Maintain social media content development calendar using Hootsuite
• Investigate and integrate new digital marketing solutions into Source Marketing offerings
• Recommend and implement digital marketing best practices for a financial professional's business
• Provide client service and professional guidance that helps foster long-term relationships, and reinforce a positive experience with financial professionals
• Work collaboratively within a creative team, and collaborate with other teams to support financial professionals' marketing needs

• Premium benefit package including medical, vision, dental, life and long-term disability insurance
• Vacation/sick time
• 401K retirement plan with company matching program
• Eleven paid holidays