Home » Business News » Boss looks to ‘build this next Starbucks” as battle against unions continues

Boss looks to ‘build this next Starbucks” as battle against unions continues

By Nithya Bose in Business News, posted July 13, 2022

Starbucks interim CEO has promised to "radically" improve his staff's experiences as the coffee giant faces more battles with unions.

Howard Schultz has written to all his staff to tell them the firm is looking to "build this next Starbucks" based on what they tell him.

Since being appointed earlier this year, Schultz has been hosting corporation meetings with employees around the nation to better understand and address problems.

He took over at a time when the company's employees were increasingly demanding unionization.

In his interim post, Schultz, who previously served as CEO from 1986 to 2000 and again from 2008 to 2017, has stated repeatedly that the firm is attempting to "build this next Starbucks" based on employee feedback.

He spelled out the business's "reinvention strategy" and outlined new principles that will lead the company forward.

He says that the company's effort to reinvent itself consists of five steps:

Re-envision how we bring our mission to life.
Renew the well-being of retail partners by radically improving their experience.
Reimagine our store experience for greater connection, ease and a planet positive impact.
Reconnect with our customers by delivering memorable and personalized moments.
Redesign partnership by creating new ways to thrive together.

He did not specify any special programs or efforts that would aid in achieving these objectives.

These programs will be available "in the weeks ahead."

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He said: "Many teams are already hard at work to build this next Starbucks."

"We have started gathering over the last weeks to galvanize around significant reinvention efforts designed to improve the experience of partners and customers and tuned to the health of our communities and our business."

The collaborative discussions began soon after Schultz took over as CEO in April.

He said in May that the firm will invest $1 billion over the course of the fiscal year to improve wages, modernize training and collaboration, and expand retail innovation.

Nonetheless, a rising number of stores across the nation are striving to unionize.

Starbucks Workers United is leading the fight, claiming that "Starbucks should be a workplace where all workers have a democratic voice."

Source: Fox Business

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