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Elon Musk rolls out two new X premium tiers

Elon Musk’s social media X

Elon Musk, the owner of X, has announced the launch of two new subscription tiers for users on the platform. 

One tier will offer a "lower cost with all features, but no reduction in ads," while the other will be "more expensive but ad-free." 

This follows X's recent tests in New Zealand and the Philippines, where users were charged $1 per year to "post & interact with other posts." 

Read More: Elon Musk’s X To Charge New Users $1 Per Year

This is part of an anti-spam and anti-bot initiative. 

However, it remains unclear whether this $1 subscription is one of the two new tiers mentioned by Musk.

Currently, X offers a $8 monthly subscription service called X Premium.

It provides users with features like the coveted blue checkmark and the ability to edit their posts.

Elon Musk took over Twitter in October 2022 and rebranded it to X, introducing significant changes.

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It includes the removal of blue checkmarks from non-paying accounts and the reinstatement of previously banned users. 

These changes have deterred advertisers, resulting in a nearly 50 percent decline in advertising revenue and negative cash flow, partly due to the company's heavy debt.

However introducing new subscription tiers may address these financial challenges and create additional revenue streams for X.

The platform faces competition from emerging platforms like Meta's Threads and Bluesky.

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