Asda has introduced its premier Christmas advertisement for 2023, featuring the renowned singer, Michael Bublé.
The minute-long advertisement portrays Asda's staff members finding the world-famous singer, who seems to be hidden away in anticipation of the holiday season.
The story starts in the staff room where three employees are startled by mysterious sounds at midnight on November 1st.
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They set out to find the origin of the sounds, leading them to the highly festive Asda warehouse.
The advertisement culminates with the tagline “Pop the Bublé it’s officially Christmas,"
David Hills, Asda’s Chief Customer Officer says: “At Asda, we absolutely love Christmas and this year we’re once again on a mission to bring that warm, festive feeling to households across the UK.
"Today, we’re putting the speculation to rest and confirming that the legend that is Michael Bublé is partnering with us this Christmas to put on a showstopping performance.
"With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
This promotional effort follows Asda's recent appointment of Adam Zavalis, a former Aldi executive, as their new head of marketing the previous month.
