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Shein to open new Manchester office in UK expansion drive

Shein e-commerce website on smartphone

Chinese fast-fashion giant Shein is expanding in the UK with plans to open a new office in Manchester.

This marks its second location in the country alongside its London office

The Manchester office is slated to hire 15 staff members in 2024.

Read More: Infosys To Hire 500 New Staff In European Expansion

The company would focus on roles like clothing buyers and designers catering to the UK and European markets.

The recruitment process is already underway. 

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This expansion comes after Shein recently acquired British brand Missguided from Frasers Group.

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The move marked the company's initial entry into the UK market. 

Shein has also formally expressed interest in bidding for Topshop as part of its efforts to strengthen its position in the online fashion industry.

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