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Lidl boosts London entry-level pay to £13.55

By Nithya Bose in Business News, posted January 27, 2024

Lidl has announced an hourly pay rise for entry-level staff in London to £13.55, its third increase in the past year.

The discount supermarket also hikes pay for employees outside London, increasing it from £11.40 to £12.00.

For those in London, wages could reach £13.85 per hour, depending on the length of service.

The overall cost of this pay adjustment for Lidl is estimated at £37 million.

This move positions Lidl's entry-level staff with what the company claims to be "the highest rates of pay in the sector."

Ryan McDonnell, CEO at Lidl GB, said: “Customers are switching to Lidl from every other supermarket, and it’s our colleagues’ commitment and performance that is making this happen.

“It’s only right, therefore, that we thank them for their incredible work and reward them for their efforts. Investing in our people is vital as we set our sights further on increasing our market share and bringing our high quality, great value products to even more households.”

Stephanie Rogers, chief human resources officer at Lidl GB, said: “Offering competitive pay and being a great place to work for our colleagues is crucial to our success.

“This has always been central to our strategy, ever since opening our doors almost 30 years ago.

“I’m pleased that we are continuing to hold ourselves to our high standards and to reward colleagues with the highest rates of pay in the sector.”

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A 40-hour workweek for 46 weeks under the new pay rates would result in annual earnings of just under £25,000 for an entry-level Lidl employee.

The pay rise comes as Lidl grows its market share steadily.

It secured a 7.7 percent share of the grocery market during the 12 weeks leading up to Christmas Day last year, compared to 7.2 percent in the previous year.

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