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Netflix, WWE and Subway: Companies who changed their names after bad decisions and lawsuits


The social networking giant Facebook is the most recent company to change its name.

Critics say that Facebook as a brand became toxic; however, it’s not the only business to rebrand.

The company is now known as Meta, with CEO Mark Zuckerberg saying: “Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards.

“We’re now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms.

“And as part of this, it is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build.”

Facebook’s decision came after a lot of bad publicity over data sharing and allegations of withholding information.


Facebook isn’t the only one, and over recent decades, many of the world’s largest corporations have given up their name due to a public relations catastrophe.

Some of these businesses might not have been around if they didn’t decide to rebrand.


Old name: Qwikster

Year changed: 2011

In 2011, Netflix’s decision to increase its prices by 60 percent did not go down well with its customers.

To counter this, Netflix aimed to divide its streaming video service and its DVD mailing service into two.

Customers continued to complain, as they were now getting two bills instead of one.

The Qwikster decision lasted a couple of weeks.

In 2011, CEO Reed Hastings commented on the Qwikster project, “In hindsight, it’s hard to justify, Qwikster became the symbol of Netflix not listening.”

Hastings is still in charge 12 years on, so must have done a good job smoothing any issues that arose from the change.

Netflix is known as a media streaming service and it allows users to watch on-demand movies and TV shows. Similar to Netflix, IFvod and Simply a Weeb is a streaming service that enables users to stream web series, anime, and films.


Old name: Pete’s Super Submarines

Year changed: 1968

The fast-food chain known as Subway was established in 1965; however, back then, it was known as Pete’s Super Submarines.

There was no scandal, but the name was a bit clunky and was apparently mistaken for “pizza submarine”, which doesn’t make much sense.

The chain switched to what we all know it as today in 1968.

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Old name: World Wrestling Federation

Year changed: 2002

While it’s hard to muddle the two things up, there were probably concerns within the World Wildlife Fund that it had the same initials as Vince McMahon’s controversial world of scripted fights and over-the-top characters.

A lawsuit from the wildlife charity was launched to make the wrestling company change its name over a trademark violation.

The charity won as it transpired the wrestling company had broken an agreement made in 1994 that it wouldn’t use the initials a lot.

The fact was the the company constantly referred to itself as WWF and all its shows had the branding, as well as most of its promotional material.

In 2002 what was once WWF changed its name to World Wrestling Entertainment (WWE) and still bears the name now.


Old name: Weight Watchers

Year changed: 2018

Weight Watchers, a weight management assistance business, was in business for 55 years before changing its name to WW in 2018.

It changed due to a rebranding effort designed to keep the business in as cultural norms about weight loss started to change.

This seems to have worked as the business’ share price has increased by 25 percent in the last year.


Old name: Facebook

Year changed: 2021

Users still log in to Facebook, WhatsApp, and Instagram, but the firm changed its corporate name to Meta Platforms, Inc.

The business said it changed its name to Meta to widen its digital commerce business and virtual reality technology, diverting its focus to the “metaverse.”

The significant rebrand came after loads of criticism after releasing thousands of documents saying Facebook knew its platforms damage teenage mental health but chose profit over protection.

Claims also said it failed to work against drug cartels and human traffickers using the site and also failed to stop notable users who posted damaging videos or conspiracy theories.

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Amazon will allow employees to pledge stock for home loans


Amazon employees can soon use their stock as collateral when buying homes thanks to an arrangement with

The online mortgage lender has launched “Equity Unlocker,” which lets employees pledge stock for home loans.

Better said, the program is crafted partly since “equity compensation was a particular concern” for Amazonians.

Read More: Hundreds of Amazon staff want to return to the office

Current and former Amazon employees with vested equity in the company are eligible for the benefits.

Better’s CEO Vishal Garg said: “For young professionals burdened with student debt and lack of savings, we know how hard it is to buy a home. 

“This problem is exacerbated when many of the best and fastest growing companies increasingly reward their employees with equity rather than cash.”

Amazon representative Brad Glasser said the initiative is part of its “wide-ranging slate of financial benefits” offered to the staffers.

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The Seattle giant’s focus on stock-based pay packages has faced wide criticism.

It has historically given employees less cash compensation than its big-tech peers.

Employee compensation might fall by up to 50 percent this year as a result of the company’s recent share price fall.

Amazon began laying off staff this year as part of its plan to cut 18,000 jobs, joining the ranks of tech behemoths that are downsizing.

Source: Insider

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Shopify’s new operational changes would result in fewer managers


Shopify is “flattening” its organizational structure by introducing managerial changes expected to result in fewer middle managers.

The firm has announced a plan to divide staff into two categories based on whether they are managers or individual contributors.

From mid-March, each employee can become a full-time manager or a “crafter,” as Shopify refers to individual contributors.

Read More: Google cloud asks employees to share desks as part of new work plan

Managers devote their time to resource planning and strategy, while crafters focus on product development.

The company said the idea behind the shift is that historically, businesses have rewarded those who take on greater managerial duties with better compensation and more career advancement prospects.

It aims to reward employees who keep growing without becoming managers because not everyone wants to manage others.

Becoming a manager would have no impact on salary in the future.

Read More: Shopify lets its employees decide pay system to attract new talent

Chief Human Resources Officer Tia Silas said: “Most employees want their primary job to be building, which is why they came to Shopify in the first place.

“That’s also why we introduced scope and mastery, so crafters can spend a majority of their time building, and they can continue to rise up the mastery levels and make more money.”

Silas added that Shopify expects fewer managers overall, referring to the move as a “flattening” of the company.

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“With our new system, we’re clearing obstacles for crafters to enable them to focus on what they do best: building world-class products,” she said.

Shopify isn’t the only tech company rethinking managerial work.

Meta has reportedly asked several middle managers to take on new positions as individual contributors as the business seeks to enhance efficiency amid layoffs.

Source: Insider

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