UK Business News
Temu Faces EU Lawsuit Over Alleged Manipulative Practices
Chinese online retailer Temu is facing a legal complaint filed by 17 companies in the European Union.
The complaint, led by the consumer group BEUC, accuses Temu of "failing to protect consumers."
It also claims the firm is "using manipulative practices which are illegal under recent EU legislation."
Launched in September 2022, Temu quickly became one of the world's most popular online marketplaces.
In the UK, it was the most downloaded app in 2023.
However, it is now encountering significant challenges in the EU.
The complaint alleges Temu is violating new regulations that require products to comply with European laws.
These are regardless of where the company is based, if it sells to European consumers.
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